Pricing for Intuit Tax Advisor...

[AlexMBACPA]

As a former corporate VP/exec for public companies, I have to touch on the pricing and thought process as a User and for my Clients as well as how do we generate more revenue/volume for this new product. The current pricing is $75 per credit, one which I'd have to pay for in advance without really knowing if I'll be able to sell it and get my $75 back from my Client, but Intuit secures that Revenue (well at least until it's delivered/used). On my end, if most of my clients Tax Returns range in Pricing from $125-350. I don't think they'd be willing to pay $75 for this advice which they would kind of expect me to give them anyways, since many of them always ask "what can I do to save some taxes next year?".

So I think to make this succesful, add this feature to Proconnect (Lacerte) as part of the basic subscription, and maybe increase the price slightly to make up for the investment, plus a small margin. I'd be more willing to use it, if I know it's there and already paid for and can add more as needed. Like e-signatures, or a subscription model like Tax Protection. Where you subscribe for a nominal fee as you go.

At $75 upfront, I probably won't be using it with a lot of my customers, who could probably benefit from it...

[angela1]

I completely agree. $75 is pretty steep. I don't have many clients that would pay extra for a service I have already been providing them. 

[TaxGuyBill]

Based on the LARGE number of comments on this forum about the MANY limitations of the program, I'm amazed that they are charging for the basic program.