Money Management Made Easy and Convenient

Customers today need – and want – fast and easy access to their money, especially their IRS tax refund. That’s why Intuit® provides an alternative option for your clients to receive their refund: American Express Serve®. With this prepaid debit account, your clients can quickly and affordably access their eligible IRS refunds without paying check cashing fees. Additionally, with Serve, your clients receive value well beyond tax season with many great features and benefits, all for $1 per month.

Serve is a low cost option for your clients, and is seamlessly integrated into Intuit ProSeries® for easy use for you. Some clients prefer to use a prepaid card like Serve as an alternative to checks because mail theft and identity theft are common. And, other clients don’t always have enough money to keep in an account or meet a minimum balance requirement. Approximately 50.9 million adults live in underbanked households and are considered financially vulnerable.¹

Traditional banking methods are not a feasible way for the underbanked to manage their money. Just in the U.S. alone, 24.8 million of U.S. households were underbanked by the financial system in 2013.¹ Many struggle to meet their financial goals simply due to a lack of access to good options, and often, the choices they do have come with high fees. That’s why American Express Serve® makes sense.

American Express Serve® benefits include:

• Free ATM withdrawals at over 24,000 MoneyPass® ATMs nationwide²
• Free Online Bill Pay
• Free Direct Deposit for easy and fast access to paychecks or government benefits
• Free Cash Reload across 45,000 CVS/pharmacy®, Family Dollar®, Walmart,® and participating 7-ELEVEN® locations
• Subaccounts for family or friends
• Reserve Accounts make it easy to set aside money for a large purchase or rainy day
• Customer Service 24/7
• Manage money on the go with the free mobile app³
• Track and categorize your money
• Send and receive money easily with P2P transfers³

All for $1 a month.

From an accountant perspective, registering a client for Serve takes very little time, is easy to do and offers yet another great product option for clients to keep them coming back. Ultimately, you can build a stronger client relationship by providing more options like Serve that fit your clients’ needs. Your clients will appreciate your recommendation of this product, which includes features such as money management tools.

Convenient Procedure. You can start the process from within ProSeries. Enroll your firm to provide Serve and then register your clients for Serve when you fill out their IRS return in ProSeries. Select to have their eligible IRS refund put onto the Serve Card via Direct Deposit. If approved, their personalized Serve Card will be mailed to them within  seven to 10 days.

You Can Earn $15. Plus, you can earn $15 for every eligible IRS refund added on to a Serve Card set up through ProSeries®⁴. However, you must be enrolled to be able to offer Serve to your clients; enroll for free today at serve.com/intuit.

Save your clients time and money with American Express Serve. Increase your customer loyalty and give your clients more value with Serve – you’ll be glad you did.

¹ 2013 FDIC National Survey of Unbanked and Underbanked Households, October 2014.

² Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. See serve.com/atm for details.

³ Data rates may apply.

⁴ Offer only available to valid license holders of Intuit’s ProSeries or Lacerte products. Requirements to receive $15 from Intuit: (1) successfully register with American Express via ProSeries or Lacerte to offer the American Express Serve® Card (“Card”) for tax year 2015 and (2) a direct deposit of an IRS refund totaling $15 or more must be made to an Eligible Card on or before April 15, 2016. An “Eligible Card” includes any Card you successfully registered for on behalf of a client via ProSeries or Lacerte on or before April 15, 2016, provided you have previously obtained the client’s acceptance of the Card terms and conditions and consent to submit the Card registration. Joint filers are considered a single client making you eligible for $15 only. No payment shall be made for rejected Card registrations or tax filings. Limit of $15 in total incentives per Eligible Card for tax year 2015. Refunds deposited to any American Express product other than an Eligible Card are not eligible. Intuit reserves the right to recoup amounts paid (or may elect to withhold future payments) where fraud or other illegal activity is suspected. Payment will be provided by Intuit and will be made prior to Dec. 31, 2016. Payments for cards registered after the cut-off date will be paid in the following tax year.