Joey Albertson is the founder of The Profitability Project and Bookflow LLC, host of The Profitability Podcast, and author of the forthcoming book, "Money is Emotional: 4 Archetypes Keeping Smart Entrepreneurs from Making More Money." She helps firm owners move beyond compliance work and into strategic advisory, building more profitable, scalable practices in the process. Joey leads a modern finance team serving clients across bookkeeping, tax, and CFO services, while training other firm owners to do the same. She's a passionate advocate for women in finance and a trusted voice on AI, business growth, and the future of the accounting profession.