Joey Albertson is the founder of The Profitability Project and Bookflow LLC, host of The Profitability Podcast, and author of the forthcoming book, "The Money Loop." She helps firm owners move beyond compliance work and into strategic advisory, building more profitable, scalable practices in the process. Joey leads a modern finance team serving clients across bookkeeping, tax, and CFO services, while training other firm owners to do the same. She's a passionate advocate for women in finance and a trusted voice on AI, business growth, and the future of the accounting profession.