@PATAX  I don't think the IRS Free File will impact tax pros directly either. 

However, publicly traded companies tend to make management decisions by the fiscal quarter.  As a software user I do not wish to get caught in the crossfire of Intuit's Turbo Tax revenue stream losses affecting the future cost of the Intuit software that I use.  Especially when Intuit has not kept up with all of the tax law changes in their software products.  ProSeries' usefulness has been in decline for a number of years now.  It is not all Intuit's fault as the politicians and their lobbyist that actually write the new tax code that we have to deal with are the main culprits.  But I have high expectations that Intuit programmers will eventually get the software right.  That has not been happening. 

Any additional software price increases for an incomplete, buggy software product spell disaster for Intuit's future.  Go onto Reddit and read the posts from some of the employees let go three weeks ago and receive an inside perspective.  The truth likely falls somewhere between the company statement releases and the perspective of the employees affected.