" I don't see any where to enter as an itemized deduction?"

And there is the problem with hobby losses.  But having losses three years in a row doesn't make it a hobby.  The main question is ---- is there a real intent for the owner to make money out of the gig?  If there is no real intent to be profitable then it is a hobby.  But just because someone is having trouble getting out of the starting gates or isn't the greatest business owner doesn't automatically push it into the hobby category.