EFIN was officially verified, PTIN correct, etc.  I'm an EA and exempt from NY registration (though I have a #) and NY not involved.

But found the solution!  Posting it here in case this may help anyone else. 

Even though I'm the only preparer listed to my firm, and I 'assigned' myself to this S-Corp return, and I was listed as the tax preparer in the tax return as well, in your profile you have to select a 'radio button' (the small circle) to say you're the default tax preparer.  Why this isn't clearly and legibly explained, I will remain politely silent.