From the company's website:

What is a Life Settlement?

A life settlement is the purchase of an existing life insurance policy, by a third-party investor, for less than the face value but more than cash surrender value of the policy. Originally designed for institutional or corporate investors, the life settlement market is now available to individual investors by way of fractional life shares. This investment class has no correlation to stock or financial markets, oil prices, interest rates, or other common risk factors that most investments are associated with and often suffer from. Investing in life settlements can offer outstanding returns, while minimizing risk.