I cringe whenever I see employee stock option transactions.  Since most of my clients have retired, I don't see as many these days.  Mostly, I don't like watching the client's fortune tied up with the vicissitudes of the employer's business.  I have watched too many people lose too much on stocks like GE and Intel, because they refused to sell.  (On the other hand, my client who retired from Sears at just the right time, sold all the company stock and bought good mutual funds, is now worth a small fortune.)

Best advice, as usual, is "exercise and sell."  That's what the smart people at Intuit do:

Reuters, March 24:  "Tessel Marianna, Executive Vice President at Intuit Inc. (NASDAQ:INTU), recently sold 7,385 shares of the company’s common stock, according to a recent SEC filing. The shares were sold at an average price of $600.1266, resulting in a total transaction value of approximately $4.43 million.

In a related transaction, Marianna exercised stock options to acquire the same number of shares at $216.64 per share before the sale. Following these transactions, Marianna holds 40,190 shares of Intuit stock."

Reuters, incidentally, is confused.  Her name is Marianna Tessel, not Tessel Marianna.  That's what happens when you let AI write your stories.