I turn away up to five potential individual clients every week of the year. Obviously more during tax season. It's a shame to do so but there just physically is not enough time prior to the March 15th and April 15th deadlines.  Outside of those dates I'll accept, maybe, but I know they'll become pre-April 15th next year, so no.

In my area we have tons of CPA firms, but most don't want individual clients so they raise their fees to stupidly high rates and if someone is wiling to pay, they're happy to accept. So what we're missing is the local CPA.  Like the local general practitioner doctor, there aren't enough to go around. And those that are still left are retiring, or dying.

TurboTax's ads don't affect me. And if the next generation believes all we do is fill in forms, I'll be retired (or dead) by then.