If ignorance is bliss, there are apparently some happy tax practitioners who don't know what Intuit is paying $7 milllion several times during the game to tell your clients why they should use TurboTax.  Something about a million-dollar giveaway.  How many of our subscription fees went to fund that?  

The TurboTax® Super Bowl File Sweepstakes
Official Rules

NO PURCHASE, PAYMENT, ACCOUNT OR TAX PREP REQUIRED OR NECESSARY TO ENTER OR WIN. A PURCHASE, PAYMENT ACCOUNT OR TAX PREP WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID IN PUERTO RICO, QUEBEC AND WHERE PROHIBITED BY LAW.

https://turbotax.intuit.com/commercials/super-bowl/sweepstakes-official-rules/