"The surprising thing to me is that so few users have complained"

A vast majority of the users of this software prepare very basic returns and you aren't going to generate too many NOLs from a W-2.  For a large percentage of the other users that could possibly generate a NOL, they wouldn't have the slightest idea that the losses are limited.  That's why it isn't surprising that you aren't seeing more folks bringing up the issue.  But you are correct about needing a lot of luck for Intuit to respond to this.