If they're in the business of doing this, then yes.  Sometimes the problem is the FMV of what was received if no 1099 was issued.  Long before the 1099's my wife (as a teen) was on The Price Is Right.  They gave her a few thousand dollars worth of junk (car wax, a sunroof for a generic car, cleaning products, etc.).  No 1099 and no value.  Hence why people on game shows are allowed to deny the products they win and take the cash (but you don't see that part on tv).