Some packages are only for new customers, not renewals

If you click the hyperlink at the bottom of this page https://proconnect.intuit.com/proseries/pricing/

you'll find this:

• 1.  Sale price is available to first time purchasers of the product only (sorry no renewals). The sale price is good for the first year only. In year two, regular renewal fee applies to continue use of the product. Prices are subject to change without notice.

  2.  ProSeries Basic 20 offer is only for new customers. Current and/or past tax year customers of ProSeries, Lacerte or ProConnect are not eligible.

  3.  ProSeries Choice 200 offer is only for new customers. Current and/or past tax year customers of ProSeries, Lacerte or ProConnect are not eligible; and renewals are not eligible.