If you're doing true stories.  Years ago I had a HP printer that died during tax season.  At the time laser printers were $4,000.  I called HP for support.  Who answers the phone - CEO Carley Fiorino.  She said once a week she would answer support calls to see what was going on.  She overnighted a new $4,000 replacement printer for free and a FedEx sticker to send the broken one back to her.  I was never so impressed.