Many professionals and business owners struggle with pricing—not because they lack skill, but because they don’t fully understand what their services are worth. Too often, they undercharge, attract the wrong clients, or fail to communicate what makes them unique. The same service can be seen as ordinary or priceless, depending on who evaluates it and how it’s positioned.

This course will help you shift from cost-plus to value-based pricing, ensuring you get paid for results, not just effort. You’ll learn how to attract the right clients, package your services strategically, and communicate your value with confidence—so people focus on your impact, not just your price.

We’ll explore why businesses struggle with pricing, discount too much, or fail to position themselves properly, and how to fix these mistakes with proven strategies. Whether you’re trying to raise prices, differentiate yourself, or increase profits, this course will give you the tools to price for long-term success without fear of losing clients.

By attending this course, attendees will be able to:

• Have the clarity and confidence to own your worth, attract high-value clients, and finally charge what you truly deserve.

Who Should Attend?

Professionals looking to shift from cost-plus to value-based pricing

Field of Study: Business Management & Organization – Non-Technical

CPE: 1