5 ways to prep students for a results-driven profession

The tax and accounting profession is undergoing rapid transformation. As technology and AI reshape the field, a growing disconnect between traditional academic training and real-world needs has emerged. As a CPA and co-owner of Boscia & Boscia PC, I’ve witnessed firsthand how technology and innovation can elevate an accounting firm—and I see tremendous potential for future accountants to embrace these changes.

Through my experience speaking with accounting students and reflecting on my own journey, I’ve identified five key areas where we can bridge the gap between education and practice. Here’s how we can prepare students for a fulfilling and future-proof career in accounting.

1. Narrow the gap between education and practice

One of the biggest challenges students face is the lack of exposure to practical tools and applications they’ll encounter in the field. While they excel in foundational principles such as debits, credits, and managerial accounting, there’s little focus on real-world systems, including QuickBooks® or tax preparation software.

Many students don’t even know the different career paths available to them—whether it’s audit, tax, or advisory services. Educators should focus on introducing hands-on training with tools such as QuickBooks and Intuit Lacerte® Tax so students can graduate with theoretical knowledge and practical skills. Certifications in QuickBooks Online or structured training programs could add significant value, helping students stand out to employers.

2. Addressing fears about AI and automation

A common concern among students is whether AI will replace accountants. While AI and automation are transforming the profession by handling repetitive tasks such as data entry and basic bookkeeping, they cannot replace human judgment or relationships.

Accountants who embrace technology and shift toward advisory services will remain indispensable. AI can enhance efficiency, but it’s the human connection—understanding client needs, offering guidance, and interpreting financial data—that sets us apart.

To future-proof their careers, students should focus on building interpersonal skills, staying curious, and learning how to leverage technology to provide higher-value services.

3. Work-life balance and career growth: Lessons beyond the Big 4

One of the most eye-opening experiences in my career was my year at PwC. While it offered incredible growth and exposure to brilliant colleagues, the long hours and narrowly focused tasks weren’t sustainable for me.

When I transitioned to our family firm, I was determined to create a culture that balanced growth with flexibility. At Boscia & Boscia PC, we’ve implemented a 55-hour workweek during tax season, followed by “Summer Fridays,” where the entire team takes Fridays off during the slower months. We emphasize vacation time, team lunches, and flexible schedules, ensuring our team stays motivated and energized.

For students evaluating firms, I recommend looking beyond the salary. Research the firm’s culture, talk to entry-level staff, and see if the leadership values balance and well-being.

4. Modernizing firms and helping small business owners

For students interested in modernizing firms, there’s immense opportunity, especially in small businesses. Many firms have yet to adapt to emerging technologies, and students with knowledge of tools such as Zapier or AI-powered bookkeeping software can make a big impact.

At our firm, modernizing our firm has allowed us to better serve our clients and scale our operations. For example, SmartVault streamlines document management and provides clients 24/7 secure access to their tax returns. By automating repetitive tasks, we’ve freed up time to focus on high-value advisory services, including helping clients grow their businesses or understand key performance indicators.

However, modernization isn’t always easy. Older accountants may resist change and legacy clients may be hesitant to adopt new systems. Still, the long-term benefits—increased efficiency, better client relationships, and scalable growth—make it worth the effort.

5. Deciding between big and small firms

Choosing the right career path depends on your personality and goals. At a Big 4 firm, you’ll benefit from structured processes, formal training, and exposure to large clients. However, your role may focus on a narrow slice of the business and it can feel like being “just a number” in a massive organization.

In a smaller firm, you’re more likely to see the full accounting cycle—bookkeeping, year-end close, and tax preparation for businesses and individuals. You’ll develop closer relationships with clients and coworkers, and your contributions will have a more direct impact.

Students should interview with both types of firms, make a pro-con list, and reflect on what matters most to them—whether it’s career advancement, work-life balance, or building strong client relationships.

Thriving in today’s accounting profession

To succeed, students should focus on:

• Critical thinking: Don’t just follow instructions—ask questions, understand why processes exist, and think strategically.
• Technology skills: Stay curious and learn tools QuickBooks, Lacerte, Zapier, and other tools. Attending accounting conferences or webinars can keep you informed about the latest trends.
• Build relationships: AI can’t replace the human connection. Building strong relationships with clients and colleagues is key to a fulfilling career.

The opportunities in accounting are vast, and there’s a growing demand for professionals who can adapt, innovate, and make a difference.

Remember, accounting is more than just numbers—it’s about helping people and businesses thrive. By embracing technology, building relationships, and staying adaptable, future accountants can create fulfilling careers that blend growth, balance, and purpose.

To students entering the field: The future is bright, and the profession needs your talent, creativity, and drive.