Practice Management

On the Books: Get rid of the seams

Written by Amanda Thompson
Modified Jan 21, 2025
1 min read

Have you ever thought, “Intuit is a confusing place. I’m not sure whom I need to talk to about my issues?”

We know it can be hard navigating the inner workings of a tech company to get the solutions you and your clients need.

In this episode of On the Books, we introduce you to two Intuit leaders trying to solve this problem: Roney Branch leads our Accountant Sales and Partner team, and Jorge Olavarrieta leads our Professional Tax Group. The two have been working together to create a better experience for accountants who interact with Intuit.

Roney and Jorge talk about the pain points they are working to address, the steps Intuit is taking to move from individual products to a cohesive platform, and what accountants can expect from their Intuit teams in 2025.

For more information:

On the Books: books-to-tax episode

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Amanda Thompson works on the Intuit Accountant team, developing content relevant to the accounting industry. Prior to joining Intuit, Amanda worked in marketing at a Top-40 accounting firm where she developed and amplified the firm’s digital presence and thought leadership content. She has also created content for national brands, code schools, and nonprofits. More from Amanda Thompson