Practice Management 4 Mobile Truths for Today’s Small Business Read the Article Open Share Drawer Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window) Written by Greg Goldfarb Modified Jul 30, 2016 3 min read Mobile technology has changed small business on a fundamental level – and the changes have come quickly … so quickly, in fact, that many small business owners haven’t realized the monumental possibilities that are now readily available to them at virtually no cost. Whether you consider yourself a “mobile merchant” or just use your cell phone as your go-to device, recent changes in today’s mobile technology, including automatic sync with QuickBooks® Online, can open up remarkable new possibilities for your business. Truth #1: Point of sale (POS), as we know it, is dead. Okay, that was dramatic, but it is true that mobile-based solutions replaced the need for traditional POS terminals for many small businesses. For the owners of these businesses, the smartphone serves as a mobile personal computer and payment-processing tool. With this kind of mobile technology, businesses of all sizes can now process transactions, anywhere, and get more data than ever before – especially crucial if their operations run outside of a traditional brick and mortar storefront. As consumers increasingly expect to be able to pay any business with credit and debit cards, finding a simple-to-use, flexible, reliable mobile payment processing tool is more important than ever. After all, if the POS is indeed dead, keeping your business alive and healthy requires mobile technology you can depend on 24/7. Truth #2: You can run your business from the palm of your hand. Small business owners can process credit card transactions using the scanning capabilities of their phone’s built-in camera. That means they do not need dongles or external card readers that can break, be forgotten or malfunction mid-swipe. Some of these same mobile solutions also allow business owners to send invoices, manage cash and checks, issue receipts, review full transaction history, and track activity across a field service organization, using only their phones. Having these kinds of tools in the palm of your hand is a game-changer. Truth #3: Coupons can be customized without being complicated. Today, you can create, customize and distribute coupons to your customers in minutes, using only your phone. Choose the right couponing service and you can ensure these coupons are easily redeemable through email or, if your customers prefer, Apple Passbook. By offering your customers easy-to-redeem coupons on the spot at the time of transaction, you’re building loyalty with every purchase, right from your phone. Truth #4: With the right tools, business management can be simple. It’s vital to find simple-to-use mobile tools, especially for companies with multiple team members in the field. For optimal simplicity, we recommend choosing a mobile card transaction service that offers consistent, simple pricing without monthly fees or hidden costs for keying in card data. To further simplify your business, make sure any new mobile tools you adopt work with the tools you already use, including QuickBooks Online. With features like automatic QuickBooks sync, your tools can work together and sync data without any extra effort on your part. Is your head swimming with all the mobile possibilities available today for your small business? Stay tuned. Due to continual advances in technology, the landscape is likely to change – and keep changing. Previous Post 4 Must-Use Lacerte Features for Extension Season Next Post David Bergstein’s Accounting Profession Predictions for 2015 Written by Greg Goldfarb Greg is the CEO and co-founder of Flint Mobile, Inc., a leading mobile payments company. Prior to Flint, he was a vice president at Ribbit, where he created the company's first commercial application with Salesforce.com. Previously he was a senior director of Products at Polycom, where he led new initiatives from concept to market including the wireless conference phone and the pocket-sized Skype speakerphone. More from Greg Goldfarb Comments are closed. Browse Related Articles Intuit® Accountants News Intuit QuickBooks report: U.S. small businesses on road… Client Relationships Resources to Educate Your Clients on Taxes and Finances Intuit® Accountants News 5 reasons we’re obsessed with accountants Practice Management Why QuickBooks® Self-Employed Is Important to Accounta… Client Relationships A Deep Dive into Small Businesses and Taxes Advisory Services Navigating the next 12 months: Proactive advising for s… Advisory Services Introducing your bundled service packages Intuit® Accountants News ProAdvisor Profile: Susan Tinel, EA Practice Management Now is the Time to Build Your Firm of the Future Client Relationships Happy National Mom and Pop Business Owners Day!