Meet the Freelancers and How They are Changing the World of Work

In February 2017, LinkedIn ProFinder partnered with Intuit® to explore the ways in which the on-demand economy is shaping a new generation of professional. Recently, ProFinder teamed up again to reveal more data-driven intel about the modern day freelancer* – trends among their educational backgrounds, career motivations, job satisfaction and more.

ProFinder discovered five unique professional personas – each of which embodies specific motivators, as well as attitudes toward work and job security. This is about the world of giggers, self-employed professionals you may have as clients. Whether you have clients who are thinking of taking the plunge into freelancing or you are just curious about this workplace trend, these numbers tell it all.

As you can see, there are various reasons why more professionals are opting into part-time or full-time freelancing. Their motivation for opting out of the traditional workplace correlates with how satisfied they are with gig work, as well as their outlook for the future. For more information, take a look at the second part of this article series.