Alison Reiff-Martin is the CEO/founder of Reiff Martin CPA & Business Advisory Services. She and her team partner with business owners and individuals, providing a full range of tax and accounting services. Alison has more than 30 years of accounting experience, from staff accountant to CFO, CPA, and entrepreneur. She has a passion for helping business owners tell their business' story through numbers to help them achieve their financial goals and business objectives. Alison has a bachelor of science degree in management from Indiana University and a master's degree in accounting and information systems from the University of Kansas.