Intuit has agreed to discontinue a TurboTax ad which encouraged taxpayers to abandon their professional tax preparer in favor of its full-service option. The National Association of Tax Professionals expressed its disappointment, with chief executive Scott Artman commenting: "Tax preparation isn't just about entering data or completing a form; it's about trust, accuracy and making informed decisions. The personal relationship between a tax preparer and their client is crucial. A professional knows you and your financial history, keeps you compliant with regulations and can adapt strategies based on your specific needs." Intuit has clarified that the campaign's intention was to encourage taxpayers to work with a professional preparer, and the ad's focus was on serving lower-income taxpayers looking for more affordable options.