Update from my association, people. I had faith in Inuit - and it appears that they listen

Dear Victoria,

Following discussions with Intuit regarding their latest ad campaign, I'm writing to provide an important update. We know many of you expressed concern about the message in their “tax break up” ad that encouraged taxpayers to move away from working with their current tax professional and choose a TurboTax expert instead. Intuit has informed us that they are discontinuing this ad and have already begun implementing changes, which are expected to be completed by the end of October.

During our conversation, Intuit reaffirmed its commitment to supporting tax professionals and the growth of the tax and accounting industry. They also expressed gratitude for our feedback and clarified that the campaign intended to encourage taxpayers to work with a tax preparer. However, we communicated that NATP did not interpret the ad this way, and Intuit acknowledged the concerns raised by our community. They also highlighted that the intended focus of the ad was on serving lower-income taxpayers who often switch preparers in search of more affordable options, a population of taxpayers many NATP members also serve.

We remain open and agree to have further discussions with Intuit and other stakeholders on how we, as a group, can help uplift the entire industry and expand opportunities for all tax preparers. While these developments are encouraging, NATP will continue to suspend the acceptance of advertising, sponsorship, or exhibiting dollars from Intuit until genuine support for working with us and other stakeholders to build the tax professional community is demonstrated.

As always, NATP remains committed to advocating for the tax profession and ensuring tax professionals have the resources, education, and support they need to serve their clients effectively. We believe in fostering strong relationships between tax professionals and taxpayers and advocating for a robust and well-supported industry that benefits all stakeholders.

We will keep you informed of any further developments. Thank you for your continued dedication to our profession.

Sincerely,

Scott Artman, CPA, CGMA
CEO
National Association of Tax Professionals

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