After spending 8 hours on this issue today it was determined that only a few of the "placeholders" with database information work. If you one that does not work will not get any of the information. No one at Lacerte actually knows which ones work and were not willing to escalate and my request for a list of the working placeholders. The $client_name$ in the tips does not work.  the following appears to work

[CLIENTNAME]
[CLIENTADDRESS]
[CLIENTCITY], [CLIENTSTATE] [CLIENTZIP]
[CLIENTCOUNTRY][FIRMNAME]
[FIRMADDRESS]
[FIRMCITYSTATE][FIRMZIP]

[NAME]: