My top 3 to 5  is actually 2.

1.  I just want the software to work like it is supposed to.  I'm happy with the current capabilities, I don't need any additional bells and whistles being added.

2.  In the perfect world of it working like it is supposed to, if it does break - be up front and honest with a reasonable time frame of when the problem is anticipated to be fixed.  The standard line of "in a future update" doesn't do diddly to help out any of the users having issues.  And when it is fixed, please make sure that fix didn't break something else.