Intuit Tax Advisor
Intuit Tax Advisor

Intuit® Accountants launches Intuit Tax Advisor, integrating tax prep and advisory

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Welcome to the new Intuit Tax Advisor (ITA), a new, convenient insights tool for tax professionals to deliver tax advisory services. ITA seamlessly integrates with Intuit® ProConnect™ Tax and Lacerte® Tax to provide insights and strategies for the tax professional’s clients. 

ITA generates client-friendly reports with recommendations that are personalized for estimated tax savings strategies. This includes, for example, what retirement plan contributions, and income and deduction timing, can do for clients. In addition to saving time, ITA helps advisors showcase their expertise, and confidently develop personalized tax plans to enable growth for clients and their firms.

“Based on customer feedback, we designed Intuit Tax Advisor to help advisors save time and scale their planning services to more of their staff,” said Jorge Olavarrieta, vice president of product management and design at Intuit ProConnect Group. “Tax professionals can simplify proactive tax planning and advisory services with ITA to replace the current process of cobbling together tax planners, spreadsheets, and reporting applications.”

“When more and more people are in need of advisory services to help them make significant financial decisions, ITA can help tax professionals differentiate their services and power prosperity with industry-leading change,” said Barry Pennett, senior vice president and general manager of Intuit ProConnect Group. “There is a clear need and appetite for creating more value for clients and firms, and ITA is designed to do just that.”

Intuit Tax Advisor highlights include:

Tax planning and strategy: 

  • ITA helps traditional tax planners showcase their expertise by communicating the tax savings associated with each strategy recommended. Through the integration and use of the Lacerte calculation engine and client tax return, advisors can have more confidence in their tax projections and move-forward planning.
  • ITA searches hundreds of potential triggers in the client tax data to generate smart tax strategies that pros can add, dismiss, or adjust. Tax professionals can also choose from a library of tax strategies or create their own custom strategies.
  • All recommended tax strategies and estimated tax savings are automatically populated in a personalized, client-friendly report for tax professionals to share with their client that can be customized with specific firm logos and colors.

Streamlined data and integration:

  • ITA seamlessly integrates with Lacerte and ProConnect Tax to provide tax insights and strategies for the tax professional’s clients. 
  • Tax return data for Lacerte and ProConnect is synced to ITA. This eliminates duplicate data entry, reduces errors, helps support better tax recommendations, and supports a more accurate tax projection.

Simple pricing:

  • Pricing for ITA is straightforward and simple. To start generating custom tax plans for a client, customers just need to purchase a client credit. One client credit equals unlimited tax plans for that client within a calendar year.
  • Customers are eligible to reserve three free client credits in 2022.

Check out the all-new tax advisory resource library for a step-by-step guide to offer tax advisory in your practice. For more information on Intuit Tax Advisor, visit

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