All about the reimagined ProAdvisor Program

In partnership with the accounting community, we’re thrilled to announce the launch of our reimagined ProAdvisor Program—envisioned in partnership with you: the accounting community!

Our reimagined program marks the start of a new era of continued investment in the accounting industry, with more than 20 changes since the last refresh. Launching Nov. 20, this exciting development has been shaped by invaluable feedback from a wide range of accounting firms and professionals. And this is just the beginning of what’s to come. Throughout the year, we’ll launch new benefits and incentives, so that together, we can help power prosperity for our shared clients.

Our reimagining centers around the theme “For the people, by the people.” We’ve devised a new point and tier system to align more closely with your practice and professional goals, while incentivizing both your firm and individual professionals.

“Intuit’s renewed approach emphasizes rewarding individual professionals and entire firms. It’s clear that Intuit is dedicated to elevating the accounting industry, incentivizing commitment, and ensuring that the time invested is well worth the returns.” —Josh Standley

To help drive firm growth, efficiency, and scalability, we’ve added a variety of new benefits. From accountant-approved apps designed to enhance efficiency, to premium support for Gold ProAdvisors and email templates to streamline your communication with clients and prospects, we’ve got you covered. We’re also introducing firm growth consultation to help identify opportunities and devise strategies to scale your business. And to better support multi-service firms, we’re introducing Intuit® Tax Advisor and Intuit ProConnect™ Tax training modules. In addition, we’re expanding our third-party app training, and overhauling the QuickBooks Online training and presentation materials for your clients.

“The redesigned ProAdvisor program delivers multifaceted value directly to my team by tying advantages to relevant business activities. It helps us showcase our specialization, gain knowledge, and save money. These practical benefits empower us to deliver optimal QuickBooks-related services to clients.” —Dan Luthi

All this is just the start! We’re committed to continuing to grow this program and our partnership with the accounting community. We have many more exciting enhancements to come. Do you have ideas for what you’d like to see next? Please share them with us.

“The revamped ProAdvisor Program isn’t just a one-size-fits-all toolbox; it’s a dynamic growth partner tailored to your unique needs. Whether you’re new to the field or a seasoned professional, this program is your launchpad to success.” —Tony Proctor

Specific program benefits and changes

With this relaunch, we’re introducing new tier thresholds, new point activities to add more meaning to tier status, and more ways to earn points. For benefit clarity, we’ve added two new categories: Special Benefits & Promotions, and Resources for all Accountants. In addition, we’ve made the following changes:

• Refreshed Badges that spotlight your work with our brand and your expertise. All ProAdvisors will now have access to refreshed badges, designed to increase engagement and recognition. Existing badges have been redesigned in partnership with accountants, and the introduction of community and knowledge badges.
• App recommendations, spotlit by your peers so you know you can trust them—accessible to all ProAdvisors, starting with construction apps and expanding to other verticals.
• Best in market pricing for Mailchimp just for you, increasing from 15% to a whopping 75%, and available to all ProAdvisors!
• For our tax experts, we’re incorporating generous discounts on our tax products.
• Access to email templates supporting communication with clients, the Find-a-ProAdvisor directory, premium support, and many more benefits available to Gold tier-and-above ProAdvisors.
• Elite ProAdvisors can now schedule time with a dedicated firm growth consultant to support their business expansion and strategic vision. In addition, Elite ProAdvisors can expect a new, annually changing benefit that includes exclusive events, sweepstakes and contests, unique experiences, and even event discounts.

“Change can be daunting, but this is a golden opportunity you don’t want to miss. It’s time to amplify your practice, seize the benefits, and provide unmatched value to your clients.” —Tony Proctor

These changes reflect our deep commitment to growing this program and our partnership with you. We can’t wait for you to see what we have in store for you with the reimagined ProAdvisor Program! We love your feedback, so let us know what you think of the changes to the program. To learn more about the upcoming changes, check out these detailed articles:

• The Reimagined ProAdvisor Program: A comprehensive guide to new tiers, points, and enhanced benefits
• Frequently asked questions on the reimagined ProAdvisor Program: For you, by you

Editor’s note: This article was originally published on Firm of the Future.