Client Relationships Ron Baker’s Value Pricing Webinars Now Available for Download Read the Article Open Share Drawer Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window) Written by Scott Cytron Modified Sep 14, 2018 2 min read Price is the number one driver of profitability in any business, but too often, professional firms and accountants still enforce the outdated and flawed hourly billing method, driving away some of the best and brightest from the profession. There is a better way, and expert Ron Baker will share his knowledge and expertise in a new series of four webinars. The webinars are broken down into four sessions and last 75 minutes each. Here is more information on each session: Session 1– “The Firm of the Future: From Professional Service Firm to Professional Knowledge Firm” – Tuesday, Feb 3. Session 2 – ”Having the Value Conversation” – Thursday, Feb. 5. Session 3 – “Pricing the Customer, Not the Services and Developing and Pricing Options” – Tuesday, Feb. 10. Session 4 – “Fixed Price Agreements, Pricing Objections, Project Management, Change Requests, Change Orders, & Pricing After Action Reviews” – Thursday, Feb. 12. Baker, founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally, has toured the world and spoken to more than 120,000 professionals, delivering his simple value-pricing message that customers don’t buy time; they buy value. He believes that when firms truly understand and recognize this concept, they will have an enormous advantage in attracting customers and team members. This series of webinars will demonstrate a superior business model for professional services: selling intellectual capital with pricing based on the outcomes and value it creates, not the cost or time it took to deliver. Baker, a member of the AICPA’s Group of One Hundred – a think tank of leaders appointed to address the future of the profession – urges professionals to ditch the “we sell time” stance, and open their eyes to this model, where firms and accountants can better maximize their profits and quality of life, while also increasing customer satisfaction, loyalty and retention. Join us for this thought-provoking and leading edge webinar series, and start to deliver the kind of value that transcends your firm, and the lives of you and your customers. Register today! Previous Post How to Keep Clients for Life Next Post Securing Client Data From ID Theft in a Tax Practice Written by Scott Cytron Scott H. Cytron, ABC, is editor of the Intuit® Tax Pro Center. He brings more than 35 years' experience in accounting and financial services to the profession. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B/B2C product/service sales. Follow Scott on Twitter @scytron. More from Scott Cytron Comments are closed. Browse Related Articles Webinars How to Market Your Firm Webinars Introduction to Intuit Tax Advisor Webinars Future Proof Your Firm: Cloud Hosting Webinars Outsourced Staffing for Your Firm Webinars Embracing Flexibility: Hybrid and Remote Webinars Protecting Your Firm From Deepfakes Webinars Cloud Toolkit: Catalyst for Success Webinars Eliminate Receivables, Get Paid Faster Webinars Your Desktop Software in the Cloud Webinars Is Outsource Staffing Right For You?