Darren Root, CPA.CITP, CGMA
Darren Root, CPA.CITP, CGMA

Darren Root, CPA.CITP, CGMA

M. Darren Root, CPA.CITP, CGMA, is general manager of Rootworks—the profession’s leading accounting firm-improvement organization. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises—which is why he launched Rootworks in the first place. His real-world experience and innovative ideas incite clarity and excitement among Rootworks members as they work to build their own modern, highly profitable, and technologically savvy firms.

Client Management

3 ways to use smart client management for proactive adv…

Technology Processes

3 proven ways to drive client adoption of your firm’s…

Change Management

3 opportunities to adapt your business to a new world

Great Workplace

How to create a workplace no one wants to leave – and…

Tech Stack

Bring on the tech stack! What it takes to be a modern f…

Think Outside the Box

5 ways to think WAY outside the box to grow your firm


Technology to make your life easier in 2021

tax professional with clients

How to identify, connect, and get referrals

Cloud computing

Get SaaSy: What Does Software as a Service Mean for You…

Tax professional with clients

How to Give Great Service and Win More Business

5 Ways to Save Time During Tax Season