Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talkshow host on the VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. He is the author of six best-selling books, including: “The Firm of the Future,” “Pricing on Purpose,” “Measure What Matters to Customers,” “Mind Over Matter,” and his latest, “Implementing Value Pricing: A Radical Business Model for Professional Firms.” He graduated in 1984 from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He presently resides in Petaluma, Calif.