What is your New Year’s resolution on advisory?

For several years, the Intuit® Tax Pro Center has encouraged tax and accounting professionals to add advisory services to their firm, so we thought it would be a good idea to ask members of the Tax Council for their New Year’s resolutions on advisory. Here’s what several members had to say:

Randy Crabtree, CPA—Tri-Merit

Being a specialty tax firm, we are constantly looking for ways to enable the tax preparer to be equipped to bring tax savings opportunities to their clients. We are highly invested in educating the profession, and resolve to increase our education offering around advisory this year. The Inflation Reduction Act of 2022 includes many opportunities for tax advisors to assist their clients; we will be putting a heavy emphasis on helping them understand the intricacies of this incentives.

Kristen S. Keats, CPA—Sherwood Tax

Our resolution at Sherwood Tax is to anticipate our clients’ needs so that we can have a more proactive communication, rather than reactive, with them. We have structured our relationships and pricing with touchpoints throughout the year so that clients are not surprised by what happens on their tax return. This also reduces their anxiety and stress in working with us because they know what to expect and that we are in their corner. Our goal is to have tax compliance be a by-product of the relationships we have with our clients, since that is where they get the value.

Al-Nesha Jones, CPA, MBA—ASE Group

We will standardize small business reporting packages so that we can compile data and talking points quicker. Streamlining internally means less time spent on this for the team, and even more timely data available for us to assist our clients.