{"id":107078480,"name":"Ronald Baker","url":"","description":"Ronald J. Baker started his CPA career in 1984 with KPMG\u2019s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute\u2014the leading think tank dedicated to educating professionals internationally\u2014and a radio talkshow host on the VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. He is the author of six best-selling books, including: \u201cThe Firm of the Future,\u201d \u201cPricing on Purpose,\u201d \u201cMeasure What Matters to Customers,\u201d \u201cMind Over Matter,\u201d and his latest, \u201cImplementing Value Pricing: A Radical Business Model for Professional Firms.\u201d He graduated in 1984 from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He presently resides in Petaluma, Calif.","link":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/taxpro2\/","slug":"taxpro2","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/2fa61add38c04118922cbe0645a5714edafa75a1167e151bb44240d6b3decf20?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/2fa61add38c04118922cbe0645a5714edafa75a1167e151bb44240d6b3decf20?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/2fa61add38c04118922cbe0645a5714edafa75a1167e151bb44240d6b3decf20?s=96&d=identicon&r=g"},"meta":{"jetpack_donation_warning_dismissed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ronald Baker, Author at Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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