{"id":82020,"date":"2026-06-01T08:00:00","date_gmt":"2026-06-01T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=82020"},"modified":"2026-08-03T11:24:46","modified_gmt":"2026-08-03T16:24:46","slug":"elevate-with-intention-make-the-shift-in-2026","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/tax-law-and-news\/elevate-with-intention-make-the-shift-in-2026\/","title":{"rendered":"Elevate with intention: Make the shift in 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The returns are out the door. The extensions have been submitted. Your compliance obligation is fulfilled. Now comes the strategic question: Is your practice being built by design or by default?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been in this profession for three or more years, you\u2019ve already earned your stripes through more than one busy season. You know the grind, you know your clients, and you\u2019ve built something real. The question now isn\u2019t whether you can survive another tax season. It\u2019s whether you\u2019re building the practice you actually want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026\u20132027 cycle comes with a gift: legislative certainty. The <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/tag\/one-big-beautiful-bill\/\" type=\"post_tag\" id=\"646041977\">One Big Beautiful Bill Act<\/a> (OB3) signed on July 4, 2025 locked in, and expanded, many provisions that were set to expire at the end of 2025. Starting January 1, 2026, the estate tax exemption is now $15 million per individual ($30 million per married couple). The SALT cap has increased from $10,000 to $40,000. Qualified small business stock (QSBS) exclusion limits are more generous. Qualified business income deduction (QBID) is permanent. Bonus depreciation is fully restored. For the first time in years, you can advise clients on long-term strategies without a sunset clause hanging over every projection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That certainty creates opportunity.<\/p>\n\n\n\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>The shift from preparer to advisor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practitioners experiencing meaningful growth are not simply the most efficient preparers. They are the ones who have repositioned themselves as strategic year-round advisors. That repositioning doesn\u2019t happen overnight, but 2026 is a particularly good year to accelerate it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, that shift tends to show up in four places:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Client clarity<\/strong><\/td><td>You can articulate precisely who your ideal client is. You are not chasing every return that comes through the door. You are building depth in the relationships that matter most and being intentional about which new clients fit that profile.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Year-round presence<\/strong><\/td><td>You are in contact with your most important clients outside of tax season. You are reviewing financials, flagging opportunities, and having planning conversations before year-end\u2014not after it. Clients experience you as a resource, not just a deadline.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pricing that reflects value<\/strong><\/td><td>You have moved away from hourly billing for <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/category\/advisory-services\/\" type=\"category\" id=\"646041873\">advisory work<\/a>. Your fees reflect the scope and outcome of the engagement, not the clock. Clients pay for your expertise and your judgment, not the hours it took to exercise them.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Deliberate relationships<\/strong><\/td><td>You have a small network of attorneys, financial advisors, and other professionals who understand exactly who you serve and send you clients accordingly. These relationships were built intentionally and are maintained with consistency.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>What OB3 means for your practice in 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The OB3 changes are not just technical updates, they are planning opportunities that require your guidance to unlock. Here are the areas where you can immediately step into deeper advisory work:<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>For your W-2 and working-family clients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new tip income deduction (up to $25,000) and overtime deduction (up to $12,500 per individual) benefit workers who previously had few planning levers. These clients now need you to document carefully and structure withholding accordingly. In addition, under current guidance, tips generally qualify only if they are reported on an applicable information return, which may create issues for tips paid in cash or through platforms such as Zelle. For more detail, see &#8220;<a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/tax-law-and-news\/no-tax-on-tips-the-zelle-problem-we-didnt-see-coming\/\">No tax on tips: The Zelle problem we didn\u2019t see coming<\/a>.&#8221;<\/li>\n\n\n\n<li>The overtime deduction: Up to $12,500 per individual ($25,000 MFJ) of FLSA-qualified overtime compensation is deductible. The FLSA requirement is a detail that will trip up both clients and practitioners who are not prepared for it.<\/li>\n\n\n\n<li>DCAP exclusion increase: The employer-provided dependent care assistance exclusion increased from $5,000 to $7,500 ($3,750 for MFS). For working parents with young children or disabled dependents, a broad and often overlooked planning opportunity, this is a direct and recurring tax benefit. Open enrollment conversations are happening soon for 2027 plan years.<\/li>\n\n\n\n<li>The expanded SALT cap ($40,000 for most filers starting in 2025) revives itemized deduction planning for middle- to high-income clients in high-tax states, especially when combined with mortgage interest and charitable contributions.<\/li>\n\n\n\n<li>The senior deduction ($6,000 per qualifying individual age 65+) increases refund potential for retirees and changes withholding conversations.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>For your business owner clients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% bonus depreciation is restored for assets purchased and placed in service after January 19, 2025. Every business owner investing in business assets or qualified leasehold improvements should be running a depreciation strategy through your office before year-end.<\/li>\n\n\n\n<li><a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/tax-law-and-news\/professional-services-guidance-for-the-qbi-deduction-helps-define-specified-services\/\" type=\"post\" id=\"14714\">QBI deduction<\/a> is now permanent. The 20% Section 199A deduction no longer has a sunset. Long-range structuring decisions around compensation, entity design, and capital investment can now be made with a multi-year horizon. The analysis you were cautious to recommend because of the scheduled expiration is now appropriate to build into the plan.<\/li>\n\n\n\n<li>Expanded QSBS exclusion. For stock issued after July 4, 2025, the gross asset limit rises to $75 million, the maximum exclusion increases to $15 million, and a tiered holding period structure now allows partial exclusions at three and four years. For clients with growth-stage C-corp investments or considering entity conversion, this is a multi-year advisory engagement, not a filing question.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>For your high-net-worth clients<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The estate and gift tax exemption is now $15M per individual ($30M for married couples), indexed for inflation starting in 2027. The uncertainty around a potential drop back to $5 million has been removed. Planning can shift from urgency-driven decisions to deliberate, long-term strategy.<\/li>\n\n\n\n<li>Dynasty trust strategies and family limited partnership structures can all be executed thoughtfully rather than reactively.<\/li>\n\n\n\n<li>Charitable giving has been restructured. The 60% AGI cap on cash contributions to public charities is now permanent, and a new 0.5% AGI floor means the first portion of charitable giving is nondeductible. For significant donors, the bunching strategy has new variables. Model the full picture\u2014SALT, the floor, and the cap\u2014before advising on year-end giving.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-x-large-font-size wp-block-paragraph\"><strong>Building the practice infrastructure to support growth<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technical knowledge is expected. Infrastructure is what determines whether you can grow without burning out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your pricing structure<\/strong>: If most of your revenue is still tied to hourly billing, growth will eventually stall. Fixed-fee and advisory retainers stabilize cash flow, reduce friction, and position you as a strategic partner rather than a timekeeper. This isn\u2019t just about earning more. It\u2019s about operating differently. We go deep on this topic in the August 2026 article, <em>Value-based pricing: moving beyond hourly billing<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your referral relationships<\/strong>: A practice without a functioning referral network is entirely dependent on repeat business and word of mouth, both of which plateau. Strategic partnerships with attorneys, financial advisors, and other professionals create a pipeline that compounds over time. We cover building this network in the November 2026 article,<em> Building a high-value referral network with attorneys and financial advisors<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your succession plan<\/strong>:  Even if retirement is fifteen years away, the decisions you make now about your client base, your documentation systems, and your firm structure will determine what your practice is worth when you\u2019re ready to exit or bring on a partner. We address this directly in the January 2027 article, <em>Succession planning for your own practice: building enterprise value and planning your exit<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your team and capacity<\/strong>: Solo practitioners hit a ceiling. When you\u2019re doing everything yourself, the business is fragile and your capacity is capped. The first hire, role clarity, documented processes, and thoughtful automation are not optional for growth. They are the foundation of a <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/grow-your-practice\/successfully-scaling-your-tax-and-accounting-firm\/\" type=\"post\" id=\"78719\">scalable firm<\/a>.<\/p>\n\n\n\n<h6 id=\"h-frequently-asked-questions\" class=\"wp-block-heading has-x-large-font-size\"><strong>Frequently asked questions<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the difference between a tax preparer and a tax advisor?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tax preparers focus on compliance and filing returns, while tax advisors take a proactive, year-round role by reviewing financials, flagging planning opportunities, and helping clients make long-term strategic decisions before deadlines arrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why is 2026 a good year to make the shift to advisory services?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The One Big Beautiful Bill Act (OB3), signed July 4, 2025, locked in and expanded many key provisions including permanent QBI deductions, restored bonus depreciation, and a higher estate tax exemption. This legislative certainty allows advisors to build multi-year strategies without sunset clauses disrupting every projection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the four signs that a practice has successfully shifted to advisory?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article identifies client clarity, year-round presence, value-based pricing, and deliberate referral relationships as the four areas where the shift from preparer to advisor becomes visible in practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How should advisory services be priced?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Move away from hourly billing toward fixed-fee or retainer models that reflect the scope and outcome of the engagement. Clients pay for your expertise and judgment, not the hours it took to exercise them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What OB3 changes create the most immediate advisory opportunities for business owner clients?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fully restored 100% bonus depreciation, a now-permanent QBI deduction, and an expanded QSBS exclusion all create planning conversations that go well beyond filing and require your guidance to unlock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do CPAs or EAs need new credentials to offer advisory services?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article does not require new credentials, but it emphasizes that technical knowledge is expected. What determines whether you can grow without burning out is practice infrastructure, including pricing structure, referral relationships, team capacity, and succession planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What new deductions under OB3 benefit W-2 and working-family clients?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tip income deduction of up to $25,000 and an overtime deduction of up to $12,500 per individual are now available, along with an expanded DCAP exclusion increased from $5,000 to $7,500 and a new $6,000 senior deduction for qualifying individuals age 65 and older.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What role does a referral network play in growing an advisory practice?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A practice without a functioning referral network is entirely dependent on repeat business and word of mouth, both of which plateau. Strategic partnerships with attorneys and financial advisors create a compounding pipeline of new clients over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Editor&#8217;s note:<\/strong> Stay tuned for more content each month from Nadia Rodriguez, who wrote the 2026-2027 Tax Planning Guide. Get the entire guide by completing this <a href=\"https:\/\/accountants.intuit.com\/tax-software\/tax-online\/pro-tax-planning-guide\/\">short form<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent tax law changes provide the perfect opportunity to put on your advisory hat. Get guidance on how to excel with your clients and your firm.<\/p>\n","protected":false},"author":144648954,"featured_media":82032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_reviewed_by_select":[],"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","customModifiedDate":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[509474089],"tags":[646041848],"intuit_collection":[],"intuit_series":[],"coauthors":[646041738],"class_list":["post-82020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tax-law-and-news","tag-tax-advisory"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elevate with intention: Make the shift in 2026 - Tax Pro Center | Intuit<\/title>\n<meta name=\"description\" content=\"Recent tax law changes provide the opportunity to put on your advisory hat. 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