{"id":8023,"date":"2017-05-09T08:00:50","date_gmt":"2017-05-09T13:00:50","guid":{"rendered":"http:\/\/taxprocenter.proconnect.intuit.com\/?p=8023"},"modified":"2018-01-08T16:11:57","modified_gmt":"2018-01-08T22:11:57","slug":"how-businesses-like-brin-and-panalitix-may-change-the-way-accounting-is-done","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-businesses-like-brin-and-panalitix-may-change-the-way-accounting-is-done\/","title":{"rendered":"How Businesses like BRiN and Panalitix May Change the Way Accounting is Done"},"content":{"rendered":"

To quote my old boss (and Greek philosopher Heraclitus), \u201cThe only thing that is constant is change.\u201d Nowhere is this truer than in the world of technology, which provides accountants, tax professionals, individuals and businesses with new tools at their fingertips every day.<\/p>\n

I recently came across two pieces of technology that serve as excellent examples of how the world of technology is changing in a way that will disrupt the way traditional accounting and tax preparation are done, and offer a glimpse at how accountants today will need to innovate their practices to become Firms of the Future.<\/p>\n

\u00a0<\/strong>BRiN Business Advisor<\/strong><\/p>\n

BRiN<\/a> claims that it’s\u00a0the world\u2019s first artificially intelligent business advisor. It is a free smartphone app that provides education and support for businesses at their fingertips, 24 hours a day. Automated tools like this are attempting to assume responsibility for the advisory role many accountants and tax professionals offer their clients. Can an automated tool provide the same quality and depth of advice to individuals and entrepreneurs that a trained professional can? One thing is for sure – the tools will try. As a result, it may be more important than ever for accountants to ensure they are dedicated to providing advice, insights and information to their clients that will help them transform their finances.<\/p>\n