{"id":7351,"date":"2017-05-04T08:00:37","date_gmt":"2017-05-04T13:00:37","guid":{"rendered":"http:\/\/taxprocenter.proconnect.intuit.com\/?p=7351"},"modified":"2019-03-06T07:51:08","modified_gmt":"2019-03-06T13:51:08","slug":"how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/","title":{"rendered":"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession"},"content":{"rendered":"<p>Artificial intelligence and cognitive technologies may <em>seem<\/em> as if they are light years away, but the reality is that they are very much part of today\u2019s business marketplace \u2013 and something tax and accounting professionals ought to know about. In fact, we can give you definitive examples that are happening right now, but first, a bit of background.<\/p>\n<p>Artificial intelligence (AI) is an area of computer science that deals with giving machines the ability to seem like they have human intelligence, or said another way, the power of a machine to copy intelligent human behavior. Cognitive technologies (CT) are products of the field of AI that are able to perform tasks that only humans used to be able to do. Examples of cognitive technologies include computer vision, machine learning, natural language processing, speech recognition and robotics. They learn as they go and become smarter over time.<\/p>\n<p>Several big names in technology have done quite a bit of work in these two areas. For example, IBM uses <a href=\"https:\/\/www.ibm.com\/watson\/financial-services\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_ibm-Watson\" target=\"_blank\">Watson<\/a> to act as if it\u2019s a small- to medium-size enterprise, and then tasks it with problem solving. Other examples include Google <a href=\"https:\/\/assistant.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_google-Assistant\" target=\"_blank\">Assistant<\/a>, which leverages broad databases and search engines, Amazon\u2019s <a href=\"https:\/\/www.cnet.com\/pictures\/what-can-amazon-echo-and-alexa-do-pictures\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_cnet-AmazonEcho\" target=\"_blank\">Echo<\/a> with its Alexa assistant, Apple and <a href=\"http:\/\/www.apple.com\/ios\/siri\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_apple-siri\" target=\"_blank\">Siri<\/a>, and Microsoft\u2019s <a href=\"https:\/\/developer.microsoft.com\/en-us\/cortana\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_ms-cortana\" target=\"_blank\">Cortana<\/a>.<\/p>\n<p>Google and Amazon, among others, have made massive AI investments in recent years, fueling excitement about commercial applications. However, it\u2019s not yet clear which profession or industry will be the next to embrace this technology. Many believe that machine learning will fuel innovation in every industry, and will likely be adopted first by companies that are responsible for dealing with large data sets. In order to properly adopt AI and fully reap the benefits, companies have to turn to good old-fashioned coding.<\/p>\n<p>That&#8217;s right: software development will be crucial for achieving success with AI, and who knows \u2026 at some point, Intuit\u00ae ProConnect\u2122 <a href=\"https:\/\/proconnect.intuit.com\/tax-online\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_ito\">Tax Online<\/a>, <a href=\"https:\/\/proconnect.intuit.com\/lacerte\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_lc\">Lacerte<\/a>\u00ae and <a href=\"https:\/\/proconnect.intuit.com\/proseries\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_ps\">ProSeries<\/a>\u00ae may very well include AI and CT. Here are three major areas of software development that will be key to\u00a0ensuring the success of AI integration:<\/p>\n<ol>\n<li><strong>Data integration:<\/strong> Integrating key data from multiple sources will play an important role in preparing for the integration of AI into applications and systems within an enterprise. Having the necessary resources in one central location will significantly eliminate the risk of errors, and establish a clear path for machine learning. As a result, software developers will probably be as important as bookkeepers to finance departments.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Application modernization:<\/strong> Regardless how current a company&#8217;s software programs may be, they will require some type of update in order to enable the integration of machine learning functionality into existing products. Rather than starting a gut renovation and slowing down existing operations \u2013 or bringing them to a complete halt \u2013 companies will have to look for less intensive updates that modernize existing software. The best way to tackle this challenge is to make tweaks and updates on a regular basis to prevent more work needed down the road. Think of it as routine maintenance and the occasional replacement of parts that take wear and tear in a vehicle. Small changes over time add up to a much healthier machine over time. For example, microservices architecture has showed us that we do not need to create massive software systems to deploy our business solutions; we can create various microservices that together provide the business with the needed functionality. Are your current systems ready to interact with microservices? Which current functionality can be modernized into a microservice?<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Employee education:<\/strong> Even the most talented and future-forward technology staff needs to understand machine learning and its implications on every aspect of the technology stack. This is particularly true for software developers and project managers who oversee sprints and other development cycles that can be interrupted by a transition to a new technology, or even enhanced by the addition of new systems. Tackling questions early, and providing resources often, will be key to helping teams get on board effectively. Online courses by Coursera, Udemy or Stanford Online can provide the needed education and training.<\/li>\n<\/ol>\n<p>Across the board, AI and CT can have far-reaching benefits for companies in virtually any profession, but the key to harnessing the potential of artificial intelligence is to ensure that your systems, and people, are adequately prepared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence and cognitive technologies may seem as if they are light years away, but the reality is that they are very much part of today\u2019s business marketplace \u2013 and something tax and accounting professionals ought to know about. In fact, we can give you definitive examples that are happening right now, but first, a<\/p>\n","protected":false},"author":118496665,"featured_media":7354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[116807],"tags":[582953262],"intuit_collection":[],"intuit_series":[],"coauthors":[567466419,567466420],"class_list":["post-7351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","tag-sophisticated-technology"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Artificial Intelligence and Cognitive Technology May Change the Tax Profession - Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence and cognitive technologies may seem as if they are light years away, but the reality is that they are very much part of today\u2019s business marketplace \u2013 and something tax and accounting professionals ought to know about. In fact, we can give you definitive examples that are happening right now, but first, a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-04T13:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-06T13:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shawn McMorrough, Avinash Valsarajan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn McMorrough, Avinash Valsarajan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/\"},\"author\":{\"name\":\"Shawn McMorrough\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/7c3188ccec77554190e0b02db5240922\"},\"headline\":\"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession\",\"datePublished\":\"2017-05-04T13:00:37+00:00\",\"dateModified\":\"2019-03-06T13:51:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/\"},\"wordCount\":728,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/predict1.jpg\",\"keywords\":[\"sophisticated technology\"],\"articleSection\":[\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/\",\"name\":\"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession - Tax Pro Center | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/predict1.jpg\",\"datePublished\":\"2017-05-04T13:00:37+00:00\",\"dateModified\":\"2019-03-06T13:51:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/predict1.jpg\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/predict1.jpg\",\"width\":700,\"height\":382,\"caption\":\"growth\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IntuitAccountants\",\"https:\\\/\\\/x.com\\\/IntuitAccts\",\"https:\\\/\\\/www.instagram.com\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/7c3188ccec77554190e0b02db5240922\",\"name\":\"Shawn McMorrough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/397f850bd14ed78faf229db755ac8202d1c54bd3f38afa987ecf37456a049e7f?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/397f850bd14ed78faf229db755ac8202d1c54bd3f38afa987ecf37456a049e7f?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/397f850bd14ed78faf229db755ac8202d1c54bd3f38afa987ecf37456a049e7f?s=96&d=identicon&r=g\",\"caption\":\"Shawn McMorrough\"},\"description\":\"Shawn McMorrough is the lead research manager at Intuit\u00ae ProConnect\u2122. He is a 20+ year veteran in market research, customer experience\\\/NPS and strategy consulting. When not working, Shawn enjoys spending time with his family outdoors and continuing his journey in Brazilian Jiu Jitsu.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/shawnmcmorrough\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession - Tax Pro Center | Intuit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/","og_locale":"en_US","og_type":"article","og_title":"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession - Tax Pro Center | Intuit","og_description":"Artificial intelligence and cognitive technologies may seem as if they are light years away, but the reality is that they are very much part of today\u2019s business marketplace \u2013 and something tax and accounting professionals ought to know about. In fact, we can give you definitive examples that are happening right now, but first, a","og_url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2017-05-04T13:00:37+00:00","article_modified_time":"2019-03-06T13:51:08+00:00","og_image":[{"width":700,"height":382,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg","type":"image\/jpeg"}],"author":"Shawn McMorrough, Avinash Valsarajan","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Shawn McMorrough, Avinash Valsarajan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#article","isPartOf":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/"},"author":{"name":"Shawn McMorrough","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/7c3188ccec77554190e0b02db5240922"},"headline":"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession","datePublished":"2017-05-04T13:00:37+00:00","dateModified":"2019-03-06T13:51:08+00:00","mainEntityOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/"},"wordCount":728,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg","keywords":["sophisticated technology"],"articleSection":["Practice Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/","name":"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession - Tax Pro Center | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#primaryimage"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg","datePublished":"2017-05-04T13:00:37+00:00","dateModified":"2019-03-06T13:51:08+00:00","breadcrumb":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#primaryimage","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg","width":700,"height":382,"caption":"growth"},{"@type":"BreadcrumbList","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-artificial-intelligence-and-cognitive-technology-may-change-the-tax-profession\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taxprocenter.proconnect.intuit.com\/"},{"@type":"ListItem","position":2,"name":"How Artificial Intelligence and Cognitive Technology May Change the Tax Profession"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IntuitAccountants","https:\/\/x.com\/IntuitAccts","https:\/\/www.instagram.com\/intuitaccountants\/?hl=en","https:\/\/www.linkedin.com\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/7c3188ccec77554190e0b02db5240922","name":"Shawn McMorrough","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/397f850bd14ed78faf229db755ac8202d1c54bd3f38afa987ecf37456a049e7f?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/397f850bd14ed78faf229db755ac8202d1c54bd3f38afa987ecf37456a049e7f?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/397f850bd14ed78faf229db755ac8202d1c54bd3f38afa987ecf37456a049e7f?s=96&d=identicon&r=g","caption":"Shawn McMorrough"},"description":"Shawn McMorrough is the lead research manager at Intuit\u00ae ProConnect\u2122. He is a 20+ year veteran in market research, customer experience\/NPS and strategy consulting. When not working, Shawn enjoys spending time with his family outdoors and continuing his journey in Brazilian Jiu Jitsu.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/shawnmcmorrough\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/predict1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-1Uz","jetpack-related-posts":[{"id":11280,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/now-you-can-ask-alexa-to-get-todays-tax-news-wherever-you-are\/","url_meta":{"origin":7351,"position":0},"title":"Now You Can Ask Alexa to Get Today&#8217;s Tax News","author":"Intuit Accountants Team","date":"December 12, 2017","format":false,"excerpt":"Tax pros can learn how to use Alexa to access industry and product news for Intuit ProConnect Tax Online, Lacerte and ProSeries.","rel":"","context":"In &quot;Intuit\u00ae Accountants News&quot;","block_context":{"text":"Intuit\u00ae Accountants News","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/proconnect\/"},"img":{"alt_text":"Amazon Alexa","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/12\/amazon-echo_tpc.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17903,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/yusuf-balogun-cpa-on-artificial-intelligence-and-advisory-services\/","url_meta":{"origin":7351,"position":1},"title":"Yusuf Balogun, CPA, on artificial intelligence and advisory services","author":"Intuit Accountants Team","date":"November 12, 2019","format":"video","excerpt":"Yusuf Balonun, CPA, discusses the impact of artificial intelligence on his delivery of advisory services.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Yusuf Balogun, CPA","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/10\/Yusuf-Balogun-CPA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/10\/Yusuf-Balogun-CPA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/10\/Yusuf-Balogun-CPA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/10\/Yusuf-Balogun-CPA.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18253,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/tech-trends-for-tax-firms-in-2020-do-you-have-a-bot\/","url_meta":{"origin":7351,"position":2},"title":"Tech Trends for Tax Firms in 2020: Do You Have a Bot?","author":"David Bergstein, CPA.CITP, CGMA","date":"December 19, 2019","format":false,"excerpt":"How will technology affect your delivery of tax services in 2020? David Bergstein, CPA.CITP, CGMA, offers his always-interesting advice and observations.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Artificial Intelligence","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/07\/artificial-e1535553776175.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/07\/artificial-e1535553776175.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/07\/artificial-e1535553776175.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":65107,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-to-implement-ai-in-you-tax-practice\/","url_meta":{"origin":7351,"position":3},"title":"How to implement AI in your tax practice","author":"Scott Cytron","date":"September 8, 2025","format":false,"excerpt":"It's time to put AI into action. In this downloadable white paper, begin using AI in your practice right away, from taking meeting notes to compiling tax research. Don't miss it!","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"How to implement AI in your tax practice","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/09\/How-to-implement-AI-in-your-tax-practice.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/09\/How-to-implement-AI-in-your-tax-practice.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/09\/How-to-implement-AI-in-your-tax-practice.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/09\/How-to-implement-AI-in-your-tax-practice.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":13454,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/top-3-tech-trends-you-should-embrace-to-automate-your-tax-firm\/","url_meta":{"origin":7351,"position":4},"title":"The top 3 tech trends you should embrace to automate your tax firm","author":"David Bergstein, CPA.CITP, CGMA","date":"September 11, 2018","format":"video","excerpt":"Learn about the three tech trends every tax professional should consider embracing to thrive in the future.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"technology for tax professionals","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/technology-network-e1535552498751.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/technology-network-e1535552498751.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/technology-network-e1535552498751.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":78213,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/workflow-tools\/you-ask-and-quickbooks-with-intuit-intelligence-answers\/","url_meta":{"origin":7351,"position":5},"title":"QuickBooks\u00ae with Intuit Intelligence","author":"Intuit Accountants Team","date":"February 23, 2026","format":false,"excerpt":"Intuit Intelligence uses advanced AI to deliver intelligent insights and a smarter books-to-tax workflow, with instant, personalized answers grounded in client data.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"You ask, and QuickBooks with Intuit Intelligence answers","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/You-ask-and-QuickBooks-with-Intuit-Intelligence-answers-copy.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/You-ask-and-QuickBooks-with-Intuit-Intelligence-answers-copy.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/You-ask-and-QuickBooks-with-Intuit-Intelligence-answers-copy.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/You-ask-and-QuickBooks-with-Intuit-Intelligence-answers-copy.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/7351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/118496665"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=7351"}],"version-history":[{"count":23,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/7351\/revisions"}],"predecessor-version":[{"id":15549,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/7351\/revisions\/15549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/7354"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=7351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=7351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=7351"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=7351"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=7351"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=7351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}