{"id":6727,"date":"2017-02-21T08:00:44","date_gmt":"2017-02-21T14:00:44","guid":{"rendered":"http:\/\/taxprocenter.proconnect.intuit.com\/?p=6727"},"modified":"2019-08-09T15:08:14","modified_gmt":"2019-08-09T20:08:14","slug":"why-quickbooks-self-employed-is-important-to-accountants","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/why-quickbooks-self-employed-is-important-to-accountants\/","title":{"rendered":"Why QuickBooks\u00ae Self-Employed Is Important to Accountants"},"content":{"rendered":"<p>QuickBooks\u00ae Self-Employed is aimed at the smallest of businesses, the one-person business that doesn\u2019t have any employees. Businesses that don\u2019t have inventory, that in the past would have just held all their receipts in a shoe box but who now probably do all their business transactions through a mobile device. I\u2019ve found that most accounting professionals aren\u2019t really familiar with this product, <strong>but it could be very important<\/strong> to them. Certainly, it is an important product to Intuit.<\/p>\n<p>Let\u2019s talk about how this product fits within <strong>Intuit\u2019s\u00ae long-term vision<\/strong>, and why I think this product could be important to accountants.<\/p>\n<p>This article is part of my series on Intuit and the future of QuickBooks. The articles are:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sleeter.com\/blog\/2017\/01\/intuit-and-the-future-of-quickbooks-2\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_sleeter-futureofQB\" target=\"_blank\">Intuit\u2019s Long-Term Vision<\/a><\/li>\n<li><a href=\"https:\/\/www.sleeter.com\/blog\/2017\/02\/quickbooks-online-is-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_sleeter-QBOistheFuture\" target=\"_blank\">QuickBooks Online Is the Future for Intuit<\/a><\/li>\n<li><a href=\"https:\/\/www.sleeter.com\/blog\/2017\/02\/quickbooks-online-accountant-connects-them-all\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_sleeter-QBOAconnectsThemAll\" target=\"_blank\">QuickBooks Online Accountant Connects Them All<\/a><\/li>\n<li>Why QuickBooks Self-Employed Is Important to Accountants (this article)<\/li>\n<li><a href=\"https:\/\/www.sleeter.com\/blog\/2017\/02\/is-quickbooks-desktop-dead\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_sleeter-isQBDdead\" target=\"_blank\">Is QuickBooks Desktop Dead?<\/a><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">QuickBooks Self-Employed<\/span><\/h3>\n<p>I wrote about <a href=\"https:\/\/www.sleeter.com\/blog\/2015\/02\/quickbooks-self-employed-1\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_sleeter-QBSE1\" target=\"_blank\">QuickBooks Self-Employed<\/a> back in 2015, shortly after it was released. The product has been updated quite a bit since that time, so I should probably write an updated article. <em>This<\/em> article is <em>not<\/em> a review of the product, instead I\u2019m going to explain why Intuit believes that this is a very important product in the QuickBooks ecosystem, and why accountant professionals should be paying attention to it.<\/p>\n<p>QuickBooks Self-Employed is <em>not<\/em> a full accounting system. Basically it is just a bank feed that funnels information into some tax documents \u2013 a description that is pretty severe and that the folks at Intuit will not be happy with. QuickBooks Self-Employed is aimed at the smallest of businesses, ones that don\u2019t have employees, and at individuals who may be part timers or contract workers. People who we used to think of as keeping their receipts in a shoebox, although now people handle all that stuff in their smart phone instead. It doesn\u2019t work like an accounting program \u2013 it doesn\u2019t have a \u201cchart of accounts,\u201d it can\u2019t track inventory. It <em>does <\/em>have some nice features, such as online invoicing and a very interesting mileage tracking feature.<\/p>\n<p>When I talk to accounting professionals about this product the reactions are universally the same \u2013 they don\u2019t see that there is any value to this product, they wonder why anyone would use this kind of product, they would <em>never<\/em> recommend this product.<\/p>\n<p>However, <strong>Intuit is putting a lot of resources into developing and expanding QuickBooks Self-Employed<\/strong>, and for certain kinds of accounting firms <strong>you need to understand how this may fit into your business plan<\/strong>.<\/p>\n<p>Here\u2019s an interesting graphic that Intuit has been using to explain why this product exists:<\/p>\n<p><a href=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo1.png?x54120\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo1.png?x54120\" alt=\"QuickBooks Self-Employed\" width=\"1232\" height=\"711\" \/><\/a><\/p>\n<p>Intuit estimates that there are at least 800 <em>million<\/em> businesses in the world when you consider firms with between 0 and 250 employees. This is the \u201cSMB\u201d space, <a href=\"http:\/\/www.gartner.com\/it-glossary\/smbs-small-and-midsize-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_gartner-smbsGlossary\" target=\"_blank\">small and midsize businesses.<\/a> Of this group they figure that at least 750 <em>million<\/em> businesses can be lumped into the \u201cself-employed\u201d group, businesses that have no employees. That is a <strong>very large market<\/strong>, and Intuit wants to own it on a worldwide basis.<\/p>\n<p>Many of those businesses are going to be suitable for a product like QuickBooks Online. They are a full-fledged business, they need to generate financial statements and do normal accounting processes. However, on a worldwide basis, Intuit believes that there is a significant number of people who are not ready to use that kind of product for one reason or another.<\/p>\n<p>Remember those five \u201ccore principles\u201d I talked about at the start of this article series? QuickBooks Self-Employed fits <em>all of those criteria<\/em>.<\/p>\n<ol>\n<li><strong>Working in the Cloud: <\/strong>QuickBooks Self-Employed is a cloud-based product. Note that this is <strong>not a cut-down version of QuickBooks Online<\/strong>, it is a totally different product.<\/li>\n<li><strong>Mobile technology: <\/strong>QuickBooks Self-Employed is designed to work entirely on a mobile device, although you can also use it in a web browser. In some countries, you will find that many small businesses <em>only<\/em> have access to the Internet through mobile devices, not having a laptop or desktop computer available.<\/li>\n<li><strong>Data collection<\/strong>:<strong><br \/>\n<\/strong>Similar to what I talked about with QuickBooks Online \u2013 Intuit has access to all of the user\u2019s data and can use that to alter how the program works.<\/li>\n<li><strong>One-person businesses and contract workers: <\/strong>This product is specifically aimed at the one-person business, and it is particularly suited for part time or contract workers \u2013 1099 workers rather than W-2 employees.<\/li>\n<li><strong>Globalization is key<\/strong>: Intuit is looking at a <em>worldwide market<\/em> for this product. Currently it is available in the US, United Kingdom and Australia. I\u2019m sure that once they solidify these markets they intend to bring this to the rest of the world.<\/li>\n<\/ol>\n<p>In a nutshell, the product is centered on your credit card (or bank) account. Intuit thinks it is likely that the user will be using a co-mingled account, mixing personal and business expenses. Looking at the two mobile device screen shots below, the user classifies each new transaction as being \u201cbusiness\u201d or \u201cpersonal\u201d by swiping right or left. <strong>It is just like a dating app!<\/strong><\/p>\n<p><a href=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo2.png?x54120\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo2.png?x54120\" alt=\"Categorizing transactions in QuickBooks Self-Employed\" width=\"872\" height=\"522\" \/><\/a><\/p>\n<p>As I discussed in my article on QuickBooks Online, Intuit is applying \u201cmachine learning\u201d to these transactions so that they are auto-categorized into your Schedule C classifications. The user can alter the decisions that the system makes, but the goal here is to have every transaction categorized accurately and without human intervention.<\/p>\n<p>This all funnels into a Schedule C tax report. The data can also be exported to TurboTax.<\/p>\n<p><a href=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo3.png?x54120\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo3.png?x54120\" alt=\"QuickBooks Self-Employed\" width=\"1030\" height=\"673\" \/><\/a><\/p>\n<p>Intuit believes that this will be a significant product for them, even though accounting professionals tend to discount it. The customer base at this time is very small, but many of the interesting features (such as invoicing and mileage tracking) have only been available for a short time and it has only been available in the US since 2015.<\/p>\n<p>As I noted in my <a href=\"https:\/\/www.sleeter.com\/blog\/2016\/09\/xero-and-todays-online-accounting-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\">overview of Xero<\/a> last September, Xero TaxTouch is a similar product. However, Xero admitted that they see this market as one that is hard to make money from. The target market just doesn\u2019t want to pay a significant monthly fee for something like this. Xero is focusing on moving up to <em>larger<\/em> firms, so <strong>why does Intuit feel that QuickBooks Self-Employed will generate revenue for them?<\/strong><\/p>\n<p>Recall the chart in my article on QuickBooks Online, where I compared the revenue generated by QuickBooks Online subscriptions alone to the revenue that comes from QuickBooks Online and <em>attachments<\/em>, those additional services that Intuit can provide. Intuit can afford to keep the subscription price low for QuickBooks Self-Employed because they aim to <strong>generate revenue from <em>attachments<\/em><\/strong>, such as TurboTax and QuickBooks Payments. This is a key difference between Intuit and Xero in this marketplace, as Xero doesn\u2019t own their own tax and payment processing products (at least not in the US).<\/p>\n<p>So, why do I think that this product is important to accounting professionals? That depends on your business model. If you are working with high-volume low-cost tax engagements, this product is aimed at the kind of client you are working with. Wouldn\u2019t you rather have this client <strong>come to you with the data already bundled and categorized<\/strong> for you? No more shoe boxes of receipts! Everything has gone through a process that splits expenses into personal and business, using machine learning to auto-categorize each transaction. <strong>All you have to do is review the work<\/strong> rather than do all the data entry. You can have access to all of the client data by adding the client\u2019s QuickBooks Self-Employed account in your QuickBooks Online Accountant client list.<\/p>\n<p><span style=\"color: #000000;\">Another reason for understanding this product if you are working with this type of client is that Intuit is going to work very hard to <strong>connect these users to an accountant<\/strong>. There are several \u201cmatch-making\u201d mechanisms being put into place, so if you don\u2019t connect to QuickBooks Self-Employed clients, Intuit will <strong>direct them to somebody else<\/strong>.<\/span><\/p>\n<p><a href=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo4.png?x54120\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.sleeter.com\/blog\/wp-content\/uploads\/2017\/01\/011317_0126_WhyQuickBoo4.png?x54120\" alt=\"QuickBooks Self-Employed\" width=\"1081\" height=\"717\" \/><\/a><\/p>\n<h3><span style=\"color: #000000;\">Where This Product Is Headed<\/span><\/h3>\n<p><span style=\"color: #000000;\">It is clear that Intuit is placing a great deal of focus on this product. This fits a global marketplace that they see as being both huge and under served. Looking forward, my predictions for QuickBooks Self-Employed are:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">With Intuit\u2019s continued focus on mobile devices, I think that you will start seeing <strong>features released on mobile <em>first<\/em><\/strong>, before they are released in the browser version. Perhaps some features will <em>only<\/em> be available on mobile devices?<\/span><\/li>\n<li><span style=\"color: #000000;\">There will be <strong>additional self-employed workflows<\/strong> added to the product, going beyond invoicing and mileage.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Expect more \u201cattachments,\u201d<\/strong> which is where Intuit generates the most revenue. They already have payments and taxes, I wouldn\u2019t be surprised to see QuickBooks Financing show up here. Short term loans, invoice financing and the like.<\/span><\/li>\n<li><span style=\"color: #000000;\">I expect that it will be introduced to other world markets very soon.<\/span><\/li>\n<li><span style=\"color: #000000;\">At this time, the tax integration for QuickBooks Self-Employed is just with TurboTax. I believe that at some point there will be an <strong>integration with Intuit <a href=\"https:\/\/proconnect.intuit.com\/tax-online\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_ito\">ProConnect\u2122 Tax Online<\/a><\/strong>. That product is a part of the QuickBooks ecosystem, and it just makes sense for that to become available.<\/span><\/li>\n<li><span style=\"color: #000000;\">At this time, there is no transition path to easily move someone from QuickBooks Self-Employed up to QuickBooks Online. Intuit says that there really isn\u2019t any demand for this now. However, as the customer base grows and Intuit gets more of these users connected with accountants, I expect to see Intuit creating a <strong>transition path to QuickBooks Online <\/strong>(at least in the US market).<\/span><\/li>\n<li><span style=\"color: #000000;\">There will be a major focus on the use of <strong>big data and machine learning<\/strong>. I talked about <em>machine learning<\/em> in my earlier articles. Essentially, Intuit is going to use <em>all user\u2019s data<\/em> collectively to guide how the program works, as well as <em>the user\u2019s specific data<\/em>. QuickBooks Self-Employed isn\u2019t an accounting program and it doesn\u2019t work like one, but there are still some \u201caccounting\u201d tasks. Machine learning will push those tasks further into the background so that everything is taken care of for you, rather than your having to perform mundane tasks such as categorizing transactions.<\/span><\/li>\n<\/ul>\n<p><strong>Editor&#8217;s note<\/strong>: This article was originally published on the <a href=\"https:\/\/www.sleeter.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"body_sleeter\" target=\"_blank\">Accountex Report by Sleeter Group<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QuickBooks\u00ae Self-Employed is aimed at the smallest of businesses, the one-person business that doesn\u2019t have any employees. Businesses that don\u2019t have inventory, that in the past would have just held all their receipts in a shoe box but who now probably do all their business transactions through a mobile device. I\u2019ve found that most accounting<\/p>\n","protected":false},"author":117024747,"featured_media":10400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[116807,45875901],"tags":[257091845,189576],"intuit_collection":[],"intuit_series":[],"coauthors":[560642400],"class_list":["post-6727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","category-workflow-tools","tag-quickbooks-self-employed","tag-self-employed"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why QuickBooks Self-Employed Matters<\/title>\n<meta name=\"description\" content=\"QuickBooks Self-Employed helps tax accountants serve freelance and gig clients more efficiently - connecting income tracking, mileage, and estimated taxes for easy filing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/why-quickbooks-self-employed-is-important-to-accountants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why QuickBooks\u00ae Self-Employed Is Important to Accountants - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"QuickBooks Self-Employed helps tax accountants serve freelance and gig clients more efficiently - connecting income tracking, mileage, and estimated taxes for easy filing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/why-quickbooks-self-employed-is-important-to-accountants\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-21T14:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-09T20:08:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/self-employed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"289\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" 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