{"id":65647,"date":"2025-09-15T08:00:00","date_gmt":"2025-09-15T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=65647"},"modified":"2025-09-08T10:24:01","modified_gmt":"2025-09-08T15:24:01","slug":"a-simple-content-strategy-for-tax-and-accounting-firms","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/a-simple-content-strategy-for-tax-and-accounting-firms\/","title":{"rendered":"A simple content strategy for tax and accounting firms"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It\u2019s crowded out there. Business owners and <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/client-relationships\/tax-advising-for-the-high-net-worth-client-part-2\/\">high-net-worth<\/a> individuals comparing firms will shortlist the ones that <em>teach<\/em> them something useful. Consider the landscape: Roughly <a href=\"https:\/\/www.ibisworld.com\/united-states\/number-of-businesses\/tax-preparation-services\/1399\/\" target=\"_blank\">130,000 US tax-preparation businesses<\/a> and 46,000 CPA firms compete for attention. In a market this dense, content isn\u2019t a nice-to-have\u2014it\u2019s your positioning engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Why education wins<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Educational content builds trust by answering the exact questions prospects are already asking, preferably in plain English with examples. Consistent teaching signals authority, shortens sales cycles, and influences buyers long before they talk to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buyers <em>vet you online<\/em> before they ever call. In professional services, <a href=\"https:\/\/rlhb.lexblogplatformthree.com\/wp-content\/uploads\/sites\/111\/2014\/02\/HIN-BeyondReferrals-Report-021314-1.pdf\" target=\"_blank\">80.8% of buyers look at a firm\u2019s website and 63.2% run general searches<\/a> as part of due diligence, long before contacting references. Translation: Your articles, FAQs, and case stories <em>are<\/em> the sales call that happens without you.<a href=\"https:\/\/rlhb.lexblogplatformthree.com\/wp-content\/uploads\/sites\/111\/2014\/02\/HIN-BeyondReferrals-Report-021314-1.pdf\" target=\"_blank\">\u00a0<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As David C. Baker puts it, \u201c<a href=\"https:\/\/www.expertise.is\/\" target=\"_blank\">Expertise renders your work less interchangeable<\/a>.\u201d When your firm consistently publishes clear, niche-specific advice, for example, S corporation owner planning or short-term rental tax, prospects stop seeing you as a commodity and start seeing you as <em>the<\/em> specialist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>A simple content strategy (you can execute)<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who:<\/strong> Pick 1\u20132 ideal client profiles (<a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/tax-law-and-news\/s-corporation-essentials-for-tax-pros\/\">S corporation<\/a> owners, real-estate investors).<\/li>\n\n\n\n<li><strong>What (themes):<\/strong> Choose quarterly themes tied to higher-value services, such as tax planning, entity selection, or compensation design.<\/li>\n\n\n\n<li><strong>Where:<\/strong> Your website (pillar content), email newsletter, LinkedIn, and a monthly Google Business Profile post. Pillar content is a comprehensive, foundational piece of content that provides an in-depth overview of a broad topic, serving as a central hub that links to related, more specific content on a website.<\/li>\n\n\n\n<li><strong>When:<\/strong> One main or \u201canchor\u201d article per month; repurpose it into four short pieces (videos, LinkedIn posts, FAQs) that can be scheduled over the next four weeks.<\/li>\n\n\n\n<li><strong>How:<\/strong> Consider subject matter expert interviews or documenting the top 10 questions ideal clients and prospects ask. Block an hour to write the article, or hire a copywriter to create it for you. Use this article to repurpose into shorter pieces.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>What to publish (simple mix that works)<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Anchor articles<\/strong>: Evergreen explainers, such as \u201cS Corporation Tax Planning: 5 strategies before year-end.\u201d<br><\/li>\n\n\n\n<li><strong>Checklists &amp; calculators<\/strong>: \u201cReasonable comp\u201d checklist; quarterly tax-estimate planner.<br><\/li>\n\n\n\n<li><strong>Short videos (60\u2013120s)<\/strong>: One question, one answer.<br><\/li>\n\n\n\n<li><strong>Case stories<\/strong>: Showcase wins, outcomes, and stories of transformation.<br><\/li>\n\n\n\n<li><strong>FAQ libraries<\/strong>: Source from real emails and sales calls.<br><\/li>\n\n\n\n<li><strong>Seasonal updates<\/strong>: \u201cWhat changed this quarter?\u201d posts that educate and prompt action.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>A 30-day example<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Week 1:<\/strong> Publish the anchor article on your website.<br><\/li>\n\n\n\n<li><strong>Week 2:<\/strong> A one or two minute video for <a href=\"https:\/\/www.youtube.com\/@intuitaccountants\" target=\"_blank\">YouTube<\/a>, plus a LinkedIn post summarizing the anchor.<br><\/li>\n\n\n\n<li><strong>Week 3:<\/strong> Newsletter tip of the week to your client and active prospect email list. Don\u2019t overthink this, and keep it short.<br><\/li>\n\n\n\n<li><strong>Week 4:<\/strong> A testimonial, case study or FAQ post. For example, \u201c3 costly mistakes we prevented this month\u201d case study or FAQ.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Do it in one block of time per month<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Select your anchor topic<\/strong> and how you are going to repurpose it into smaller pieces.<\/li>\n\n\n\n<li><strong>Create your anchor article<\/strong> or assign the topic to a copywriter.<\/li>\n\n\n\n<li><strong>Review the content <\/strong>to tighten the message and remove technical jargon. Does it tell a story that resonates with your ideal audience?<\/li>\n\n\n\n<li><strong>Repurpose<\/strong> it into content for additional channels\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Schedule distribution<\/strong> of the article and all content for the month using a scheduling tool.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Measure what matters, and be consistent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Track key indicators like time on page, email clicks, engagement and ultimately tax-planning inquiries, consults booked, and average first-year fees.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve undoubtedly heard the phrase, \u201ccash is king.\u201d When it comes to content, <em>consistency<\/em> is king. Results don\u2019t happen overnight, but a consistent cadence will build a healthy sales pipeline over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Bottom line<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a competitive field where many ideal clients view tax pros and accountants as an expense rather than an investment, firms that <em>teach with focus<\/em> stand out, command better conversations, and steer prospects toward higher-value services like <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/tag\/tax-advisory\/\">tax planning and business advisory services<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating solid content for your firm can lead to increased referrals and more business. Get some quick tips to increase your online presence and win more clients.<\/p>\n","protected":false},"author":144649164,"featured_media":65651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_reviewed_by_select":[],"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","customModifiedDate":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[116807],"tags":[605132289],"intuit_collection":[],"intuit_series":[],"coauthors":[646041980],"class_list":["post-65647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management","tag-marketing"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A simple content strategy for tax and accounting firms - Tax Pro Center | Intuit<\/title>\n<meta name=\"description\" content=\"Creating solid content for your firm can lead to increased referrals and more business. 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