{"id":62439,"date":"2025-08-06T08:00:00","date_gmt":"2025-08-06T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=62439"},"modified":"2025-08-04T11:58:26","modified_gmt":"2025-08-04T16:58:26","slug":"winning-the-war-on-tax-talent","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/winning-the-war-on-tax-talent\/","title":{"rendered":"Winning the war on tax talent"},"content":{"rendered":"\n<p>In today&#8217;s fast-paced world, tax and accounting firms are facing a new kind of challenge: finding and keeping top-\u00adnotch talent. With changing regulations, tech advancements, and clients expecting more, it&#8217;s time to rethink how we build our teams.<\/p>\n\n\n\n<p>Whether you&#8217;re expanding your practice or making your first hire, knowing the latest trends and best practices is key to success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/accountants.intuit.com\/tax-software\/tax-online\/pro-tax-planning-guide\/?s_cid=OTH-PTO-TPC-ACQ-TPG25\"><img loading=\"lazy\" decoding=\"async\" height=\"180\" width=\"700\" src=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?w=700\" alt=\"\" class=\"wp-image-62343\" srcset=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png 970w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?resize=150,39 150w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?resize=300,77 300w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?resize=768,198 768w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?resize=700,180 700w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?resize=740,191 740w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/07\/Tax-Planning-Guide-2025-Part-1.png?resize=720,186 720w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>What&#8217;s shaping tax talent today?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remote work is the new normal: <\/strong>Remember when working from home was a rare perk? Not anymore. A <a href=\"https:\/\/tri-merit.com\/satisfaction-survey\/\" target=\"_blank\">recent survey<\/a> highlighted that remote work has become a permanent fixture in the tax and accounting profession. <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2025\/02\/ModernizingFirm-whitepaperFNL.pdf\">Embracing flexible work<\/a> not only meets talent expectations, but also widens your pool of potential hires.\u00a0<\/li>\n\n\n\n<li><strong>There&#8217;s a talent shortage: <\/strong>Finding <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/unretirement-purpose-and-growth-in-cloud-accounting\/\">skilled professionals<\/a> is tougher than ever. Between 2019 and 2021, <a href=\"https:\/\/www.brex.com\/journal\/accountant-shortage\" target=\"_blank\">more than 300,000 accountants<\/a> left their jobs, and fewer students are pursuing accounting degrees. This means firms need to be <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embracing-gen-z-in-our-firm\/\">creative with recruitment<\/a>, offering perks such as signing bonuses, better benefits, and clear career paths.\u00a0<\/li>\n\n\n\n<li><strong>Tech is changing the game: <\/strong>It&#8217;s not just about crunching numbers anymore. With Al, cloud platforms, and data analytics becoming standard, firms need pros who blend tech know-how with strategic thinking. Soft skills such as communication and problem-solving are also in high demand.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>How to attract top tax talent<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Build a strong employer brand<\/strong><\/p>\n\n\n\n<p>Your firm&#8217;s reputation matters. Showcase your company culture on social media, share employee success stories, and highlight your commitment to growth and work-life balance. Candidates want to work where they feel valued and aligned with the company&#8217;s values.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Look beyond traditional channels<\/strong><\/p>\n\n\n\n<p>Don&#8217;t just post on generic job boards. Use professional networks such as LinkedIn, attend virtual career fairs, and <a href=\"https:\/\/www.firmofthefuture.com\/thought-leadership\/next-generation-of-accountants\/\" target=\"_blank\">partner with local universities<\/a>. Industry-specific platforms, such as the <a href=\"https:\/\/mycareer.aicpa-cima.com\/\" target=\"_blank\">AICPA&#8217;s Career Center<\/a>, can connect you directly with professionals on the lookout for new opportunities.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Simplify your hiring process<\/strong><\/p>\n\n\n\n<p>Top candidates get snapped up quickly. Streamline your interviews, use assessments to gauge skills early, and be clear about timelines. Efficient communication shows respect for the candidate&#8217;s time and can set you apart from competitors.&nbsp;<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Tips for your first hire<\/strong>&nbsp;<\/p>\n\n\n\n<p>Bringing someone new into your firm is a big deal. Here&#8217;s how to make it work:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Know what you need: <\/strong>Before you start, figure out where you need help. Are you drowning in admin tasks or do you need another tax expert? Maybe starting with a part-time assistant or seasonal help is the way to go. If you&#8217;re ready for a full-timer, find someone whose skills complement yours.\u00a0<\/li>\n\n\n\n<li><strong>Start small if needed: <\/strong>Hiring a part-time employee or contractor can be a great way to test the waters. Many tax pros are open to project-based work, especially in specialized areas such as real estate or nonprofit taxation. This approach lets you see if it&#8217;s a good fit before making a full-time commitment.\u00a0<\/li>\n\n\n\n<li><strong>Focus on fit: <\/strong>Skills are important, but so is how someone meshes with your team. During interviews, ask about how they handle challenges, communicate with clients, and meet deadlines. In a small firm, getting along well is crucial.<\/li>\n\n\n\n<li><strong>Plan for onboarding: <\/strong>A good start sets the tone. Be clear about expectations, provide training on your systems, and outline a path for growth. A solid onboarding process helps new hires feel welcome and become productive faster.\u00a0<\/li>\n<\/ol>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Keeping your team happy<\/strong>&nbsp;<\/p>\n\n\n\n<p>Hiring great people is just the start. Keeping them is where the real work begins.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Invest in learning: <\/strong>Offer opportunities for professional development, including\u00a0<a href=\"https:\/\/accountants.intuit.com\/training\/\">courses, seminars, and leadership training<\/a>. This not only keeps your team sharp, but also shows you care about their future.<\/li>\n\n\n\n<li><strong>Balance work and life: <\/strong>Busy seasons are inevitable, but burnout shouldn&#8217;t be. Encourage flexible hours, <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/dealing-with-mental-health-issues-in-firms\/\">mental health<\/a> days, and remote work when possible. Supporting a healthy balance leads to happier, more loyal employees.<\/li>\n\n\n\n<li><strong>Recognize hard work:<\/strong> A simple thank-you goes a long way. Celebrate achievements, offer bonuses for great performance, and acknowledge those who go the extra mile. Feeling appreciated boosts morale and retention.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Wrapping up<\/strong>&nbsp;<\/p>\n\n\n\n<p>Winning the war for tax talent means being strategic about hiring and creating a workplace where people want to stay. Whether you&#8217;re making your first hire or growing your team, staying on top of industry trends and focusing on your employees&#8217; well-being will set you apart. Remember, building a great team isn&#8217;t just about filling positions, it&#8217;s about creating a group that&#8217;s ready to tackle the challenges of an ever-evolving tax landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring for productivity and talent can be difficult. Get practical, actionable tips in this not-to-miss article.<\/p>\n","protected":false},"author":144648942,"featured_media":62442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[116807],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[646041721],"class_list":["post-62439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Winning the war on tax talent - Tax Pro Center | Intuit<\/title>\n<meta name=\"description\" content=\"Hiring for productivity and talent can be difficult. 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