{"id":62310,"date":"2025-09-04T08:00:00","date_gmt":"2025-09-04T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=62310"},"modified":"2025-08-29T09:06:08","modified_gmt":"2025-08-29T14:06:08","slug":"insights-for-growth-efficiency-and-a-competitive-edge","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/","title":{"rendered":"7 insights for firm growth, efficiency and a competitive edge"},"content":{"rendered":"\n<p>As tax professionals face increasing demands for strategic insight, technological fluency, and client advisory support, 2025 marks a shift in how firms adopt, integrate, and capitalize on digital tools.<\/p>\n\n\n\n<p>Intuit\u2019s <a href=\"https:\/\/www.firmofthefuture.com\/news\/accountant-tech-survey-2025\/\" target=\"_blank\">2025 Accountant Tech Survey<\/a> uncovers how firms are navigating this evolution, revealing trends that illuminate where the profession is headed and what it takes to stay ahead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-x-large-font-size\"><strong>Key findings at a glance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>79%<\/strong> of firms anticipate a <strong>38% surge in advisory services<\/strong>\u2014expected to drive increases in revenue, client base, and satisfaction.<br><\/li>\n\n\n\n<li><strong>85%<\/strong> believe <strong>failing to adopt new tech<\/strong> could hinder their firm\u2019s growth.<br><\/li>\n\n\n\n<li><strong>81%<\/strong> report productivity <strong>gains from AI adoption<\/strong>; 46% already use it daily.<br><\/li>\n\n\n\n<li><strong>98%<\/strong> see clear benefits from a <strong>standardized tech stack<\/strong>.<br><\/li>\n\n\n\n<li><strong>83%<\/strong> agree that <strong>outsourcing enhances a competitive advantage<\/strong> over other firms.<br><\/li>\n\n\n\n<li><strong>75%<\/strong> increased their <strong>focus on tech skills in hiring<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Take a look at 7 findings from the survey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 1: Strategic advisory rises as the new core<\/strong><\/h2>\n\n\n\n<p>Tax accountants are redefining their role\u2014pivoting from compliance-focused work to <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2025\/06\/How-Seed-Money-Consulting-scales-high-value-advisory-services-with-Intuit-ProConnect-Tax-and-Intuit-Tax-Advisor.pdf\">high-value strategic advisory<\/a>. Nearly 8 in 10 firms expect advisory services to increase over the next year, with 94% projecting revenue growth and 89% anticipating client list expansion as a result.<\/p>\n\n\n\n<p>\u201cThis isn\u2019t just a shift in workload. It\u2019s a shift in identity\u2014accountants are becoming architects of business growth.\u201d<\/p>\n\n\n\n<p>Firms report that tech is enabling this transformation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>55%<\/strong> say it boosts project efficiency.<br><\/li>\n\n\n\n<li><strong>54%<\/strong> cite deeper insights through analytics.<br><\/li>\n\n\n\n<li><strong>48%<\/strong> are automating compliance tasks.<\/li>\n<\/ul>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2025\/03\/Supercharge-your-firm-with-client-focused-advsiory-services.pdf\">Identify your advisory sweet spot<\/a>. Think about your firm\u2019s strengths and the types of clients you can best serve.\u00a0<\/li>\n\n\n\n<li>Effectively market your firm\u2019s advisory services by establishing external thought leadership (through blogs and social media, for example) <em>and<\/em> by selling expanded offerings to existing clients.<\/li>\n\n\n\n<li>Fill your firm with the right clients\u2014those who open their books and enthusiastically embrace strategic advisory as a growth opportunity.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 2: Technology\u2014the double-edged sword for growth<\/strong><\/h2>\n\n\n\n<p>Firms juggling an average of eight different apps are caught between digital opportunity and operational friction. Challenges such as siloed tools, redundant data entry, and high subscription costs persist.<\/p>\n\n\n\n<p>Still, firms are clear on the path forward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>85%<\/strong> say failing to adopt new tech could stifle growth.<br><\/li>\n\n\n\n<li><strong>89%<\/strong> want better integration of existing solutions.<br><\/li>\n\n\n\n<li><strong>Top growth goals: <\/strong>Attracting new clients (56%), landing higher-value clients (51%), and expanding advisory offerings (43%).<\/li>\n<\/ul>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Stay current on the <a href=\"http:\/\/accountants.intuit.com\/taxprocenter\/tag\/artificial-intelligence\/\">latest tech offerings<\/a> so you don\u2019t get left behind or miss important growth opportunities.<\/li>\n\n\n\n<li>Streamline your tech stack where possible, such as by integrating your CRM, client portal, and practice management software.<\/li>\n\n\n\n<li>Audit your existing subscriptions to trim the fat where you can, freeing up budget for cutting-edge tools.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 3: AI and automation\u2014game<\/strong>&#8211;<strong>changers in practice operations<\/strong><\/h2>\n\n\n\n<p>Despite declining tech budgets, investments are shifting toward automation and AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>95%<\/strong> report automating at least one task.<br><\/li>\n\n\n\n<li><strong>Top areas<\/strong>: payroll (47%), accounts payable\/receivable (46%), and data entry (43%).<br><\/li>\n<\/ul>\n\n\n\n<p>The business case for AI is strong:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>81%<\/strong> report increased productivity.<br><\/li>\n\n\n\n<li><strong>86%<\/strong> say AI reduces mental load.<br><\/li>\n\n\n\n<li><strong>93%<\/strong> use AI for advisory support, from tax strategies to real-time client insights.<\/li>\n<\/ul>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reframe your mindset. AI isn\u2019t just for \u201ctech people;\u201d it\u2019s for everyone.<\/li>\n\n\n\n<li>Look for low-hanging fruit that can be automated easily, such as <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/practical-uses-of-ai-for-productivity-client-work\/\">taking meeting notes or managing payroll<\/a>.<\/li>\n\n\n\n<li>Use AI to make complex tasks\u2014such as strategic advisory and financial analysis\u2014more efficient and achievable.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 4: Digital unification\u2014streamlining for scale<\/strong><\/h2>\n\n\n\n<p>While most firms struggle with technology, the push for standardization is clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>98%<\/strong> say a unified tech stack improves accuracy, scalability, and client satisfaction.<br><\/li>\n\n\n\n<li><strong>61%<\/strong> believe firms should sever ties with clients unwilling to adopt core platforms.<\/li>\n<\/ul>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analyze your current tech stack. Are there opportunities for automation or unification? Could you trade in generic tools for specialized solutions built for the tax industry?<\/li>\n\n\n\n<li>Find <a href=\"https:\/\/accountants.intuit.com\/\">tools<\/a> that combine to create a single source of truth.<\/li>\n\n\n\n<li>Create a standardized onboarding and education process to encourage clients to embrace modern platforms\u2014and consider ending relationships with those who don\u2019t.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 5: The client tech gap\u2014a new advisory frontier<\/strong><\/h2>\n\n\n\n<p>Clients increasingly look to accountants for tech leadership:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>62%<\/strong> need help managing technology.<br><\/li>\n\n\n\n<li><strong>57%<\/strong> seek guidance on software implementation.<br><\/li>\n\n\n\n<li><strong>83%<\/strong> of firms say their highest-value clients are more tech-forward.<br><\/li>\n<\/ul>\n\n\n\n<p>As client competition heats up\u2014<strong>79%<\/strong> expect rising advisory competition\u2014firms that lead with tech will have the upper hand.<\/p>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Recognize that many of the platforms that are second nature to your team are foreign to your clients. That\u2019s a business opportunity for your firm.<\/li>\n\n\n\n<li>Assess how your clients are currently using technology, as well as gaps in their knowledge and processes that your firm could fill.<\/li>\n\n\n\n<li>Incorporate technology management into your strategic advisory service offerings.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 6: Outsourcing as a strategic advantage<\/strong><\/h2>\n\n\n\n<p>Outsourcing remains a key lever for growth:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>80%<\/strong> of firms outsource key functions, including tax prep, reporting, and ledger management.<br><\/li>\n\n\n\n<li><strong>83%<\/strong> say outsourcing boosts competitive advantage.<br><\/li>\n\n\n\n<li><strong>63%<\/strong> plan to increase outsourcing over the next year.<\/li>\n<\/ul>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify tasks, such as <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2025\/02\/Transform-Tax-Workflow-whitepaperFNL.pdf\">low-complexity tax prep<\/a>, that can be easily outsourced to save time and effort.<\/li>\n\n\n\n<li>Proactively prepare materials to increase clients\u2019 and employees\u2019 comfort with the idea of outsourcing.<\/li>\n\n\n\n<li>Create a detailed workflow plan. Decide in advance which files you will outsource, how they will be transmitted and protected, how you will communicate with stakeholders at the outside agency, and how you will meet deadlines together.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Finding 7: The talent challenge\u2014tech-savvy hires wanted<\/strong><\/h2>\n\n\n\n<p>Recruitment challenges persist, especially for candidates with 1\u20135+ years of experience. Only <strong>28%<\/strong> of firms feel their current training fully meets tech needs, but <strong>75%<\/strong> are increasing their focus on tech skills during hiring.<\/p>\n\n\n\n<p><strong>Action items:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Understand what tech-savvy, early-career professionals want. Millennial and <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2025\/06\/How-to-attract-and-maintain-Gen-Z-talent-in-your-tax-and-accounting-firm.pdf\">Gen Z workers<\/a> have different values, priorities, and customs than older generations.<\/li>\n\n\n\n<li>Make your firm attractive to these hires by embracing technology and offering flexible and\/or remote working arrangements with clear paths for growth.<\/li>\n\n\n\n<li>Clarify your \u201cwhy.\u201d Carving out a niche for your firm\u2014whether it\u2019s serving a specific population or offering a local alternative to faceless mega-brands\u2014helps attract high-quality talent.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>The future is tech-enabled and advisory-driven<\/strong><\/h2>\n\n\n\n<p>The tax and accounting profession is undergoing a transformation driven by AI, automation, and digital advisory. The firms that embrace standardized tools, upskill their teams, and expand their role as tech advisors will emerge as strategic partners for modern businesses\u2014and stand at the forefront of a more scalable, profitable future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>About the research<\/strong><\/h2>\n\n\n\n<p>This white paper is based on Intuit\u2019s 2025 Accountant Technology Survey of 700 U.S. accounting professionals, conducted in April 2025. It includes professionals from small and large firms, and captures perspectives on technology adoption, client needs, recruitment, and strategic priorities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete? Get timely, practical tips and begin implementing them right away.<\/p>\n","protected":false},"author":144648993,"featured_media":64455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[116807],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[646041784],"class_list":["post-62310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 insights for firm growth, efficiency and a competitive edge - Tax Pro Center | Intuit<\/title>\n<meta name=\"description\" content=\"Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 insights for firm growth, efficiency and a competitive edge - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Cytron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Cytron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/\"},\"author\":{\"name\":\"Scott Cytron\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/9b117b8074d84a9ab454ca63bac2f5db\"},\"headline\":\"7 insights for firm growth, efficiency and a competitive edge\",\"datePublished\":\"2025-09-04T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/\"},\"wordCount\":1077,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg\",\"articleSection\":[\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/\",\"name\":\"7 insights for firm growth, efficiency and a competitive edge - Tax Pro Center | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg\",\"datePublished\":\"2025-09-04T13:00:00+00:00\",\"description\":\"Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg\",\"width\":1440,\"height\":600,\"caption\":\"7 insights for firm growth, efficiency and a competitive edge\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/insights-for-growth-efficiency-and-a-competitive-edge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 insights for firm growth, efficiency and a competitive edge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IntuitAccountants\",\"https:\\\/\\\/x.com\\\/IntuitAccts\",\"https:\\\/\\\/www.instagram.com\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/9b117b8074d84a9ab454ca63bac2f5db\",\"name\":\"Scott Cytron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g\",\"caption\":\"Scott Cytron\"},\"description\":\"Scott H. Cytron, ABC, is editor of several Intuit blogs, including the Firm of the Future, the QuickBooks blog, and the Tax Pro Center. He is president of Cytron and Company, known for helping companies and organizations improve their bottom line through strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B\\\/B2C product\\\/service sales.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/scytron1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 insights for firm growth, efficiency and a competitive edge - Tax Pro Center | Intuit","description":"Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/","og_locale":"en_US","og_type":"article","og_title":"7 insights for firm growth, efficiency and a competitive edge - Tax Pro Center | Intuit","og_description":"Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete?","og_url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2025-09-04T13:00:00+00:00","og_image":[{"width":1440,"height":600,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg","type":"image\/jpeg"}],"author":"Scott Cytron","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Scott Cytron","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#article","isPartOf":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/"},"author":{"name":"Scott Cytron","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/9b117b8074d84a9ab454ca63bac2f5db"},"headline":"7 insights for firm growth, efficiency and a competitive edge","datePublished":"2025-09-04T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/"},"wordCount":1077,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg","articleSection":["Practice Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/","name":"7 insights for firm growth, efficiency and a competitive edge - Tax Pro Center | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#primaryimage"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg","datePublished":"2025-09-04T13:00:00+00:00","description":"Technology continues to evolve, especially with the arrival of AI to make us more productive. What does it take to compete?","breadcrumb":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#primaryimage","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg","width":1440,"height":600,"caption":"7 insights for firm growth, efficiency and a competitive edge"},{"@type":"BreadcrumbList","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/insights-for-growth-efficiency-and-a-competitive-edge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taxprocenter.proconnect.intuit.com\/"},{"@type":"ListItem","position":2,"name":"7 insights for firm growth, efficiency and a competitive edge"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IntuitAccountants","https:\/\/x.com\/IntuitAccts","https:\/\/www.instagram.com\/intuitaccountants\/?hl=en","https:\/\/www.linkedin.com\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/9b117b8074d84a9ab454ca63bac2f5db","name":"Scott Cytron","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g","caption":"Scott Cytron"},"description":"Scott H. Cytron, ABC, is editor of several Intuit blogs, including the Firm of the Future, the QuickBooks blog, and the Tax Pro Center. He is president of Cytron and Company, known for helping companies and organizations improve their bottom line through strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B\/B2C product\/service sales.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/scytron1\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/08\/7-insights-for-firm-growth-efficiency-and-a-competitive-edge-copy.jpeg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-gd0","jetpack-related-posts":[{"id":31128,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/3-creative-ways-to-get-your-first-advisory-client\/","url_meta":{"origin":62310,"position":0},"title":"3 creative ways to get your first advisory client","author":"Scott Cytron","date":"October 16, 2023","format":false,"excerpt":"You know you should offer advisory services, but how do you get your first client? Leap the obstacles with advice from Terrell A. Turner, CPA.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"3 creative ways to get your first advisory client","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/10\/3-creative-ways-to-get-your-first-advisory-client.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/10\/3-creative-ways-to-get-your-first-advisory-client.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/10\/3-creative-ways-to-get-your-first-advisory-client.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/10\/3-creative-ways-to-get-your-first-advisory-client.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":59159,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/hot-topics-in-tax-and-accounting-for-2025\/","url_meta":{"origin":62310,"position":1},"title":"Hot topics in tax and accounting for 2025","author":"Ben Curtis, CPA","date":"February 26, 2025","format":false,"excerpt":"What's on tap for firms in 2025? Find out in this thought leadership article from Ben Curtis.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Transform your tax firm: 3 big mind shifts","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/12\/Transform-your-tax-firm-3-big-mind-shifts-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/12\/Transform-your-tax-firm-3-big-mind-shifts-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/12\/Transform-your-tax-firm-3-big-mind-shifts-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/12\/Transform-your-tax-firm-3-big-mind-shifts-copy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":24673,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/intuit-accountants-releases-tax-planning-and-advisory-insights-survey\/","url_meta":{"origin":62310,"position":2},"title":"Intuit\u00ae Accountants releases Tax Planning and Advisory Insights Survey","author":"Intuit Accountants Team","date":"December 16, 2021","format":false,"excerpt":"Get top-line results of a recent survey of accounting professionals about advisory and tax services.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Advisory Services","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/12\/Advisory-Services.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/12\/Advisory-Services.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/12\/Advisory-Services.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":14016,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/tax-practice-of-the-future-3-steps-to-increase-advisory-services\/","url_meta":{"origin":62310,"position":3},"title":"Tax practice of the future: 3 steps to increase advisory services","author":"Jim Buffington, CPA","date":"November 28, 2018","format":false,"excerpt":"This article focuses on three critical steps future-focused tax practices can take to increase their advisory services.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"tax practice of the future","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/11\/TPOTF-TWITTER-A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/11\/TPOTF-TWITTER-A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/11\/TPOTF-TWITTER-A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/11\/TPOTF-TWITTER-A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":81124,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/workflow-tools\/tech-stack-101-for-tax-firms\/","url_meta":{"origin":62310,"position":4},"title":"Tech stack 101 for tax firms","author":"Intuit Accountants Team","date":"May 4, 2026","format":false,"excerpt":"As tax firms scale, tech stack decisions directly influence efficiency, profitability, and client experience, especially when there are more clients, entities, and team members.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Tech stack 101 for tax firms","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/04\/Tech-stack-101-for-tax-firms-copy.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/04\/Tech-stack-101-for-tax-firms-copy.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/04\/Tech-stack-101-for-tax-firms-copy.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/04\/Tech-stack-101-for-tax-firms-copy.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":23382,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-the-next-generation-will-transform-the-industry-into-advisory-first\/","url_meta":{"origin":62310,"position":5},"title":"How the next generation will transform the industry into advisory-first","author":"Jim Buffington, CPA","date":"July 2, 2021","format":false,"excerpt":"How will younger generations work in tomorrow's tax and accounting firm? They'll put advisory, first, according to Jim Buffington, CPA.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Younger Generations","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Younger-Generations.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Younger-Generations.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Younger-Generations.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Younger-Generations.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/62310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/144648993"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=62310"}],"version-history":[{"count":6,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/62310\/revisions"}],"predecessor-version":[{"id":64458,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/62310\/revisions\/64458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/64455"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=62310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=62310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=62310"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=62310"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=62310"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=62310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}