{"id":59629,"date":"2025-04-22T08:00:00","date_gmt":"2025-04-22T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=59629"},"modified":"2025-04-14T13:48:06","modified_gmt":"2025-04-14T18:48:06","slug":"building-a-modern-cas-tech-stack","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/building-a-modern-cas-tech-stack\/","title":{"rendered":"Building a modern CAS tech stack"},"content":{"rendered":"\n<p>In a world overflowing with apps and automation, it&#8217;s easy to get distracted by shiny objects, especially with the wave of <a href=\"https:\/\/www.firmofthefuture.com\/artificial-intelligence\/ai-in-accounting\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">AI in accounting<\/a> when you&#8217;re building a Client Accounting &amp; Advisory Services (CAS) tech stack for your firm. But here&#8217;s the truth: Clients aren&#8217;t paying for your tech stack. They&#8217;re paying for time back, clearer decisions, and, ultimately, business growth. The right tech enables that.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><a href=\"https:\/\/intuit.registration.goldcast.io\/events\/5ff7b896-43ce-4f5e-b256-b0c11e339c30?utm_source=TPC\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"315\" src=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/03\/TPC_VCon_300x315.png?w=300\" alt=\"VCON Banner May 2025\" class=\"wp-image-59662\" srcset=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/03\/TPC_VCon_300x315.png 300w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/03\/TPC_VCon_300x315.png?resize=143,150 143w, https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/03\/TPC_VCon_300x315.png?resize=286,300 286w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>I say this as someone who owns a SaaS app, <a href=\"http:\/\/findaily.io\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">FinDaily.io<\/a>. I also half-jokingly claim that I could run my fractional CFO firm with just Microsoft 365. While that&#8217;s an exaggeration, it speaks to a mindset shift: Your stack supports your process, instead of defining it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\"><strong>Where tech fits into CAS<\/strong><\/h2>\n\n\n\n<p>CAS is 10% technology, 20% knowledge, and 70% communication. The right tools prevent you from pulling your hair out, but they&#8217;re not the hero\u2014your communications and insights are. A thoughtful tech stack helps you scale, stay sane, and deliver on your promises.<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>A simpler approach to app selection<\/strong><\/p>\n\n\n\n<p>Early on, I was stuck in analysis paralysis\u2014building spreadsheets comparing 10 features across five <a href=\"https:\/\/www.firmofthefuture.com\/apps\/newest-apps-in-quickbooks-store\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">apps<\/a>, demo after demo. It was exhausting and often unproductive.<\/p>\n\n\n\n<p>Now I follow a simple five-step process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Get client feedback on client-facing technology.<\/li>\n\n\n\n<li>Identify 3\u20135 needs.<\/li>\n\n\n\n<li>Browse sites such as <a href=\"https:\/\/www.getapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">GetApp<\/a>, soon to be Jason Staat&#8217;s FirmStack, or accounting app marketplaces such as the <a href=\"https:\/\/quickbooks.intuit.com\/app\/apps\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">QuickBooks App Store<\/a>.<\/li>\n\n\n\n<li>Ask peers how they use the app\u2014what they love, what&#8217;s missing, and can I see it in action.<\/li>\n\n\n\n<li>Test it.<\/li>\n<\/ol>\n\n\n\n<p>Getting hands-on experience is the only way to know if a tool works for your workflow. This &#8220;imperfect but practical&#8221; method saves hours of wasted research.<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Leverage your network before you switch<\/strong><\/p>\n\n\n\n<p>You don&#8217;t need to learn the hard way. Case in point: a colleague reached out after seeing I was using a tool he was evaluating. After a 30-minute call to discuss his needs, we realized that\u2014even though I loved the tool\u2014it wasn&#8217;t the right fit for him.<\/p>\n\n\n\n<p>He avoided a costly switch and the regret of onboarding a new tool that wouldn&#8217;t solve his problem. Use your community. Ask questions. Get real-world input.<\/p>\n\n\n\n<p>I&#8217;m constantly exploring new apps and I lean heavily on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online communities: <a href=\"https:\/\/www.linkedin.com\/posts\/luketemplin-fractional-cfo_big-news-the-kick-c-community-launched-activity-7297227041815375872-fXMa\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">The Kick C@$ Community<\/a> and <a href=\"https:\/\/www.rlz.io\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Realize<\/a>.<\/li>\n\n\n\n<li>Conferences: <a href=\"https:\/\/www.firmofthefuture.com\/events\/intuit-connect\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Intuit Connect<\/a>.<\/li>\n\n\n\n<li>Newsletters: <a href=\"https:\/\/www.cascache.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">The CAS Cache<\/a> and <a href=\"https:\/\/www.jasononfirms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">What&#8217;s Next For Accounting Tech?<\/a><\/li>\n\n\n\n<li>Podcasts: <a href=\"https:\/\/accounting.show\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">The Accounting Podcast<\/a>, <a href=\"https:\/\/futurefirm.co\/category\/future-firm-accounting-podcast\/?upage=5\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Future Firm Accounting Podcast<\/a>, and the new Firm of the Future podcast, <a href=\"https:\/\/www.firmofthefuture.com\/podcast\/on-the-books\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">On the Books<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>These resources help me stay ahead of the curve without wasting time.<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>My CAS tech stack and why it works<\/strong><\/p>\n\n\n\n<p>Here&#8217;s a look at the actual tech I use today, mapped to the client journey:<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>1. Intake and scheduling<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.jotform.com\/\" target=\"_blank\">JotForm<\/a><\/strong>\u2013For collecting client info upfront.<\/li>\n\n\n\n<li><a href=\"https:\/\/calendly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Calendly<\/strong><\/a>\u2013For scheduling discovery and strategy sessions.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>2. Proposals, engagement, billing, and back office<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/powerpoint\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>PowerPoint<\/strong><\/a>\u2013Still my go-to for pitch decks. Clean and customizable.<\/li>\n\n\n\n<li><a href=\"https:\/\/get.practiceignition.com\/ntu47umael7459\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Ignition<\/strong><\/a>\u2013For engagement letters and ACH capture, and automatically creates recurring invoices in <a href=\"https:\/\/quickbooks.intuit.com\/accountants\/products-solutions\/accounting\/quickbooks-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">QuickBooks Online<\/a>. Ignition also integrates with Intuit <a href=\"https:\/\/accountants.intuit.com\/ignition\/\" target=\"_blank\" rel=\"noreferrer noopener\">ProConnect Tax<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>QuickBooks Online<\/strong>\u2013For one-off invoices, firm accounting, and firm payroll.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>3. Banking and bill pay<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/relayfi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Relay<\/strong><\/a> \u2013 I use this to pay bills, pay an overseas contractor, and execute Profit First allocations automatically.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>4. Project management<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.office.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Microsoft 365<\/strong><\/a><strong> (Tasks by Planner, To Do, and Teams)<\/strong>\u2013Each client gets their own Team with recurring tasks and process docs.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Loom<\/strong><\/a>\u2013I use Loom to document processes, give feedback to contractors, and walk clients through deliverables.<\/li>\n<\/ul>\n\n\n\n<p>This setup works well for my lifestyle fractional CFO firm, but I would not recommend this setup if you plan to scale and perform many repetitive tasks, such as bookkeeping.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>5. Client-facing reporting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/findaily.io\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>FinDaily.io<\/strong><\/a>\u2013For automated, weekly financial digests. FinDaily is a client favorite.<\/li>\n\n\n\n<li><a href=\"https:\/\/app.fathomhq.com\/signup\/a2advisers\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Fathom<\/strong><\/a>\u2013For forecasting and financial reporting. After using and demoing many tools, I found Fathom to be the most robust and user-friendly.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-teams\/log-in\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>MS Teams<\/strong><\/a>\u2013For sharing documents securely with clients.<\/li>\n<\/ul>\n\n\n\n<p>I&#8217;ll occasionally recommend apps to clients, but I tread carefully here. If you recommend something, assume you&#8217;re on the hook for support\u2014whether it&#8217;s in scope.<\/p>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Final thoughts: Progress over perfection<\/strong><\/p>\n\n\n\n<p>You will never build the perfect tech stack. Apps evolve and your needs change. I have switched forecasting and reporting apps three times in seven years, and am eyeing a fourth now.<\/p>\n\n\n\n<p>But the key is to focus on execution, not perfection. Make the best choice with the information you have today, and lean on your network and client feedback before making a switch.<\/p>\n\n\n\n<p>Your clients don&#8217;t care what apps you use. They care that you show up ready to help them grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world overflowing with apps and automation, it&#8217;s easy to get distracted by shiny objects, especially with the wave of AI in accounting when you&#8217;re building a Client Accounting &amp; Advisory Services (CAS) tech stack for your firm. But here&#8217;s the truth: Clients aren&#8217;t paying for your tech stack. They&#8217;re paying for time back,<\/p>\n","protected":false},"author":144649158,"featured_media":59637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[646041873],"tags":[646041848],"intuit_collection":[],"intuit_series":[],"coauthors":[646041970],"class_list":["post-59629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory-services","tag-tax-advisory"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a modern CAS tech stack - Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/advisory\/building-modern-cas-tech-stack\/\ufeff\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a modern CAS tech stack - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"In a world overflowing with apps and automation, it&#8217;s easy to get distracted by shiny objects, especially with the wave of AI in accounting when you&#8217;re building a Client Accounting &amp; Advisory Services (CAS) tech stack for your firm. 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