{"id":52430,"date":"2024-03-25T08:00:00","date_gmt":"2024-03-25T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=52430"},"modified":"2024-03-26T10:59:37","modified_gmt":"2024-03-26T15:59:37","slug":"the-focus-of-the-intuit-protax-group-is-on-you","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/the-focus-of-the-intuit-protax-group-is-on-you\/","title":{"rendered":"The focus of the Intuit ProTax Group is on you"},"content":{"rendered":"\n

Q&A with Jorge Olavarrieta, new GM, Intuit\u00ae ProTax Group<\/strong><\/em><\/p>\n\n\n\n

We have a new general manager (GM) for Intuit\u2019s ProTax Group: Jorge Olavarrieta! After 29 years with Intuit, Jorge is going to share insights on who he is and his vision moving forward. Let\u2019s take a few minutes to get to know Jorge.<\/p>\n\n\n

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\"Jorge<\/figure>\n<\/div>\n\n\n

Debra: Tell us about your background. How did you get here in your career?<\/strong><\/p>\n\n\n\n

Jorge: <\/strong>Well, that is likely a very long answer, but let me try to summarize. In my nearly 30 years at Intuit, I have had the pleasure of working with almost every part of the ProTax business. As a new college graduate, I started my career as a technical support agent for a small company called Lacerte, now known as Intuit Lacerte\u00ae<\/em> Tax<\/a>. In that role, I gained a tremendous amount of knowledge about our customers and our products.<\/p>\n\n\n\n

That knowledge was later augmented by roles within our education team, marketing team, and our sales team, all which led to my discovery of a role I had not heard much about until Intuit acquired Lacerte: product management. For the next 20 years or so, I continued to build a strong knowledge base about our industry, a great deal of empathy and respect for the tax and accounting profession, and took advantage of all the amazing leadership development opportunities offered by Intuit, all of which helped me ultimately get to this point in my career as GM for the ProTax Group.<\/p>\n\n\n\n

Ultimately, maybe the short answer is that I developed empathy for the customers we serve, developed a strong knowledge of our products and the tax and accounting market, invested in my personal and career development, and always strived to deliver winning results in every area for which I was responsible.<\/p>\n\n\n\n

Debra:<\/strong> What is the most important lesson you have learned in your career?<\/strong><\/p>\n\n\n\n

Jorge: <\/strong>Stay humble and be open to learning. No matter how much experience you have, there is always something new to learn or a new perspective to consider. And learning isn\u2019t just about the work you do; it\u2019s also about you<\/em>. It\u2019s important to be open to feedback and criticism. While that\u2019s not always fun, it helps you grow and become a better leader.<\/p>\n\n\n\n

Debra: What are your top interests that are non-work related?<\/strong><\/p>\n\n\n\n

Jorge: <\/strong>My favorite hobby is cooking. I love to experiment with different flavors and ingredients to create what I hope are delicious dishes. I also enjoy the process of creating something from scratch and seeing the end result, which hopefully leads to satisfied family and friends.<\/p>\n\n\n\n

Perhaps on a more adventurous front, I love to explore new places, cultures, and food. It\u2019s been a great way to grow and connect with people from different backgrounds and learn about their experiences. It\u2019s also a way to reset, recharge, and learn about yourself, and provides perspective about your place in the world.<\/p>\n\n\n\n

Finally, I also love to tinker, so I am a DIY type; I love to take things apart and problem solve. For me, these activities actually serve as my time for self introspection and reflection. Some people meditate, others find quiet time, some exercise \u2026 for me, cooking, cleaning, and fixing frees my mind to reflect and focus.<\/p>\n\n\n\n

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Debra: What is your vision for ProTaxGroup?<\/strong><\/p>\n\n\n\n

Jorge: <\/strong>I am a big believer that what we can do as a team far outpaces what any one individual can do on their own. My vision is to build on our amazing culture to help us accelerate the benefits we deliver to our customers, establishing a culture where everyone is empowered to do their best work and making an impact in the lives of the customers we serve. For decades, we have been an integral part of how tax and accounting professionals serve their clients, and I expect us to continue to lead and innovate to deliver on the changing needs of tax and accounting firms for decades to come.<\/p>\n\n\n\n

Debra:<\/strong> What is your favorite thing about working at Intuit?<\/strong><\/p>\n\n\n\n

Jorge: <\/strong>Short answer, our mission to Power Prosperity Around the World<\/strong> energizes me every day. And while our mission inspires and motivates me, delivering on that mission requires amazing talent enabled to deliver great work through a culture that embraces teamwork, collaboration, trust, respect, diversity and inclusion, and the opportunity to learn and grow as an individual. We have a tremendous opportunity and responsibility to make a positive impact for the customers we serve, and I know that working at Intuit I can really make a difference. I guess it comes down to the ability to be part of something bigger than yourself, the ability to be part of a team that is making a difference in the world.<\/p>\n\n\n\n

Debra:<\/strong> What are the industry trends you are addressing at Intuit?<\/strong><\/p>\n\n\n\n

Jorge: <\/strong>It all starts with delivering on our customers\u2019 needs, and I see that through the lens of short term and long term.<\/p>\n\n\n\n