{"id":369,"date":"2015-12-14T22:36:58","date_gmt":"2015-12-15T04:36:58","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=369"},"modified":"2017-10-17T11:12:47","modified_gmt":"2017-10-17T16:12:47","slug":"how-to-give-great-service-and-win-more-business","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-to-give-great-service-and-win-more-business\/","title":{"rendered":"How to Give Great Service and Win More Business"},"content":{"rendered":"

I\u2019m at the point in my life where I look to buy products and services based largely on the experience I receive. There was a time when going out to dinner meant going to places like TGI Fridays, Cracker Barrel or Applebee\u2019s. But, not any longer \u2026 today, I seek out that local spot, you know, the kind of place where, \u201ceverybody knows your name.\u201d The same goes for hotels, travel destinations and every other purchase I make. For me, it\u2019s about the brand story and the customer experience. I\u2019m guessing that if you look at your own buying habits, you might find the same is true for you.<\/span><\/p>\n

I see this desire for an exceptional experience everywhere I turn \u2013 and it\u2019s happening across generations, too. My kids, who are in their twenties, are after great experiences … and you can bet our clients are, too.<\/span><\/p>\n

Given the importance of providing an exceptional customer experience in today\u2019s market, the question we should be asking ourselves is how does the experience we (which is influenced strongly by our service, culture and clients) provide stack up? And, even more to the point \u2026 what can we do to make it even better to retain our existing clients and win new ones?<\/span><\/p>\n

Remember, a great client experience is not just a friendly receptionist; it encompasses so much more, including these components defined below:<\/span><\/p>\n