{"id":3392,"date":"2016-08-24T07:33:56","date_gmt":"2016-08-24T12:33:56","guid":{"rendered":"http:\/\/taxprocenter.proconnect.intuit.com\/?p=3392"},"modified":"2016-08-24T07:33:56","modified_gmt":"2016-08-24T12:33:56","slug":"embrace-your-client-reviews-to-improve-your-practice","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/","title":{"rendered":"Embrace Your Client Reviews to Improve Your Practice"},"content":{"rendered":"<p>Have you asked your clients for feedback on how you are doing? Many tax and accounting professionals avoid doing so. The thought of surveying clients to see what\u2019s not going well scares them. Instead, they operate from a \u201cwhat you don\u2019t know can\u2019t hurt you\u201d mindset.<\/p>\n<p>Well, guess what? Clients are giving you this feedback even if you <em>don&#8217;t<\/em> ask for it, and it can hurt you if you ignore the feedback. The popularity of online reviews today lets your clients tell the world what it\u2019s like to work with you. Think of it as word-of-mouth referrals in a social, media-driven society. According to a 2015 survey by <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\" data-wa-link=\"body_brightlocal-survey\" target=\"_blank\">BrightLocal<\/a>, 80 percent of people trust reviews as much as they do personal recommendations.<\/p>\n<p>You can\u2019t bury your head in the sand and pretend these online reviews don\u2019t exist because the reviews contain potentially valuable information, and you should use them as you would any feedback from your clients: to improve what you do.<\/p>\n<p><strong>A Bad Review Isn\u2019t the End of the World<\/strong><\/p>\n<p>If a client calls you with a complaint, what do you do? You probably don\u2019t ignore it, yell at the client or tell them they are wrong. You probably listen intently, apologize for any error you made and figure out how to rectify the situation.<\/p>\n<p>Everyone drops the ball sometimes. The difference is that people now voice their frustrations through digital platforms, and some people are more comfortable sharing on social media than they are talking to you personally. <em>The key is still how you deal with it.<\/em> Start by reminding yourself that it\u2019s okay that you aren\u2019t perfect and that a few negative comments actually make your positive ones look more real. Treat negative online reviews the same way you would with in-person ones. Be respectful, acknowledge the person\u2019s situation or feelings, and show them you are human with your response and not a robotic, faceless business.<\/p>\n<p>If you anticipate a negative review, be proactive and search to see if anything was written so that you can address it promptly. I know of one small accounting firm that knew it recently upset a client and were afraid of backlash, even though the firm profusely apologized. Management proactively searched online so that they could respond to any negativity. This involved social media searches not tied to their account \u2013 for example, their Twitter handle or on their Facebook page \u2013 because their social handles may not have been \u201ctagged\u201d in the complaint. They also set up <a href=\"https:\/\/support.google.com\/alerts\/answer\/4815696?hl=en\" target=\"_blank\" data-wa-link=\"body_googleAlerts-4815696\" target=\"_blank\">Google Alerts<\/a> for the firm name and any staff names so that they can see if any new content, mentioning them, appeared on the Internet. Luckily, they have not yet heard from this upset client online, but they are prepared with a response and process if they do.<\/p>\n<p>How you respond to the complaint is only part of the solution; the other part is to take this feedback honestly and make changes in your business so that you don\u2019t repeat the situation.<\/p>\n<p><strong>Look for Areas of Improvement<\/strong><\/p>\n<p>How can you turn a negative into a positive? Let\u2019s look at an actual review for a firm, Banana &amp; Associates (name changed to protect the company\u2019s identity). To paraphrase what the reviewer said, \u201c<em>I used this firm based on positive online reviews for Partner Amy. I really liked her and then she disappeared. No one responded to me for over two months. When I did hear from them, they made excuses, and were defensive and unprofessional. Firm staff overcharged me, was slow to respond and didn\u2019t complete everything they agreed to.\u201d<\/em><\/p>\n<p>Ouch. The worst part is that there were other similar reviews for Banana &amp; Associates during the same timeframe, so this wasn\u2019t a one-off situation. However, there are clearly improvement areas in this review. After addressing the review online (which Banana &amp; Associates successfully did), the firm should decide if the comments point to any deficiencies. At first glance, they could consider customer service training for staff, developing processes\/policies for better communication with clients, and finding a way to be more transparent with billing. Improving in any, or all, of these areas will make the practice stronger.<\/p>\n<p><strong>Reviews Provide Insights into Culture<\/strong><\/p>\n<p>While there are areas for soft skills improvement, the Banana &amp; Associates review also says a lot about the culture of the firm. Your culture isn\u2019t easy to define, but it can be seen in the way you treat clients and employees. It can be tied to your values, philosophies and\/or attitudes, and it has a direct impact on the success of your business.<\/p>\n<p>Given that Banana &amp; Associates had a few negative reviews with similar comments, it doesn\u2019t appear as if the firm has a culture where the client is right, inquiries are quickly responded to, staff comes together to work as a team or others are treated with complete professionalism at all times.<\/p>\n<p>The good news is that you <em>can<\/em> <a href=\"http:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/how-to-implement-change-in-a-firm\/\" target=\"_blank\" data-wa-link=\"body_tpc-changeFirm\">change the culture<\/a> of your organization, but it\u2019s not easy.<\/p>\n<p>Training is a part of it, but so is setting a tone at the top as to the type of behavior you expect in client interactions, and then practicing what you preach. Reward people who live your culture and make it an improvement area for those who don\u2019t. When you go to hire new members to your team, make sure they have what it takes to live your culture on a daily basis. Be creative in how you get people to practice what you feel is important. If you want them to work as a team, is your office set up in a way for people to work together? Is there meeting space for them to discuss the client and brainstorm ways to better serve them?<\/p>\n<p><strong>Learn from Your Clients<\/strong><\/p>\n<p>Whenever you process data, you aim to find trends or themes that you can improve. That\u2019s why companies conduct client satisfaction surveys\u2014 to see where they can be better. Online reviews are giving you the same information in an unstructured format. If you are willing to listen, you will learn from your clients what your true strengths and weaknesses are.<\/p>\n<p>It\u2019s up to you what you do with this information, but you are missing the boat if you don\u2019t use it to build a stronger practice. Smart companies will work to solve problems before they repeat themselves. Leaders will share this feedback with their entire staff so that they know what clients think of what they do. Together, everyone will work to provide superior client service each and every day.<\/p>\n<p>You will receive more positive online reviews and produce leads as a result. That\u2019s a win for your clients and your practice.<\/p>\n<p><strong>Editor\u2019s note:<\/strong> Check out Katie Tolin\u2019s companion article, \u201c<a href=\"http:\/\/taxprocenter.proconnect.intuit.com\/client-relationships\/how-to-ask-your-clients-for-online-reviews\" target=\"_blank\" data-wa-link=\"body_tpc-askClientsReview\">How to Ask Your Clients for Online Reviews<\/a>,\u201d and share below your own experiences on how you dealt with positive or negative online reviews.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you asked your clients for feedback on how you are doing? Many tax and accounting professionals avoid doing so. The thought of surveying clients to see what\u2019s not going well scares them. Instead, they operate from a \u201cwhat you don\u2019t know can\u2019t hurt you\u201d mindset. Well, guess what? Clients are giving you this feedback<\/p>\n","protected":false},"author":107319070,"featured_media":3662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[507998780,116807],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[509474233],"class_list":["post-3392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-practice","category-practice-management"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Embrace Your Client Reviews to Improve Your Practice - Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embrace Your Client Reviews to Improve Your Practice - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Have you asked your clients for feedback on how you are doing? Many tax and accounting professionals avoid doing so. The thought of surveying clients to see what\u2019s not going well scares them. Instead, they operate from a \u201cwhat you don\u2019t know can\u2019t hurt you\u201d mindset. Well, guess what? Clients are giving you this feedback\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-24T12:33:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Tolin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Tolin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/\"},\"author\":{\"name\":\"Katie Tolin\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/cb6ce387d78cc5259b0767b815ded6c1\"},\"headline\":\"Embrace Your Client Reviews to Improve Your Practice\",\"datePublished\":\"2016-08-24T12:33:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/\"},\"wordCount\":1178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/client-reviews-e1508456855193.jpg\",\"articleSection\":[\"Grow your practice\",\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/\",\"name\":\"Embrace Your Client Reviews to Improve Your Practice - Tax Pro Center | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/client-reviews-e1508456855193.jpg\",\"datePublished\":\"2016-08-24T12:33:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/client-reviews-e1508456855193.jpg\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/client-reviews-e1508456855193.jpg\",\"width\":700,\"height\":399,\"caption\":\"Unhappy and Happy Smileys on Screen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/embrace-your-client-reviews-to-improve-your-practice\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Embrace Your Client Reviews to Improve Your Practice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IntuitAccountants\",\"https:\\\/\\\/x.com\\\/IntuitAccts\",\"https:\\\/\\\/www.instagram.com\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/cb6ce387d78cc5259b0767b815ded6c1\",\"name\":\"Katie Tolin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ef04fed3933d3d1035bc775c8f1dc709c4ff0499de8c6caf5e1f6a1469f0d73?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ef04fed3933d3d1035bc775c8f1dc709c4ff0499de8c6caf5e1f6a1469f0d73?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ef04fed3933d3d1035bc775c8f1dc709c4ff0499de8c6caf5e1f6a1469f0d73?s=96&d=identicon&r=g\",\"caption\":\"Katie Tolin\"},\"description\":\"Before founding CPA Growth Guides in 2015, Katie Tolin spent nearly 20 years in professional services marketing in local, regional, super regional and national firms. An award winning marketer, she has experience in setting firm and niche marketing strategy, business development support, content marketing, public relations and product management. Today, she helps CPA firms across the country drive top-line revenue and profitability through data-driven marketing strategies, specialization, inbound marketing and formalized sales processes. Find Katie on Twitter @CPAGrowthGuides.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/taxpro95\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Embrace Your Client Reviews to Improve Your Practice - Tax Pro Center | Intuit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/","og_locale":"en_US","og_type":"article","og_title":"Embrace Your Client Reviews to Improve Your Practice - Tax Pro Center | Intuit","og_description":"Have you asked your clients for feedback on how you are doing? Many tax and accounting professionals avoid doing so. The thought of surveying clients to see what\u2019s not going well scares them. Instead, they operate from a \u201cwhat you don\u2019t know can\u2019t hurt you\u201d mindset. Well, guess what? Clients are giving you this feedback","og_url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2016-08-24T12:33:56+00:00","og_image":[{"width":700,"height":399,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg","type":"image\/jpeg"}],"author":"Katie Tolin","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Katie Tolin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#article","isPartOf":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/"},"author":{"name":"Katie Tolin","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/cb6ce387d78cc5259b0767b815ded6c1"},"headline":"Embrace Your Client Reviews to Improve Your Practice","datePublished":"2016-08-24T12:33:56+00:00","mainEntityOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/"},"wordCount":1178,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg","articleSection":["Grow your practice","Practice Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/","name":"Embrace Your Client Reviews to Improve Your Practice - Tax Pro Center | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#primaryimage"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg","datePublished":"2016-08-24T12:33:56+00:00","breadcrumb":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#primaryimage","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg","width":700,"height":399,"caption":"Unhappy and Happy Smileys on Screen"},{"@type":"BreadcrumbList","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/embrace-your-client-reviews-to-improve-your-practice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taxprocenter.proconnect.intuit.com\/"},{"@type":"ListItem","position":2,"name":"Embrace Your Client Reviews to Improve Your Practice"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IntuitAccountants","https:\/\/x.com\/IntuitAccts","https:\/\/www.instagram.com\/intuitaccountants\/?hl=en","https:\/\/www.linkedin.com\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/cb6ce387d78cc5259b0767b815ded6c1","name":"Katie Tolin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ef04fed3933d3d1035bc775c8f1dc709c4ff0499de8c6caf5e1f6a1469f0d73?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ef04fed3933d3d1035bc775c8f1dc709c4ff0499de8c6caf5e1f6a1469f0d73?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ef04fed3933d3d1035bc775c8f1dc709c4ff0499de8c6caf5e1f6a1469f0d73?s=96&d=identicon&r=g","caption":"Katie Tolin"},"description":"Before founding CPA Growth Guides in 2015, Katie Tolin spent nearly 20 years in professional services marketing in local, regional, super regional and national firms. An award winning marketer, she has experience in setting firm and niche marketing strategy, business development support, content marketing, public relations and product management. Today, she helps CPA firms across the country drive top-line revenue and profitability through data-driven marketing strategies, specialization, inbound marketing and formalized sales processes. Find Katie on Twitter @CPAGrowthGuides.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/taxpro95\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/client-reviews-e1508456855193.jpg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-SI","jetpack-related-posts":[{"id":2381,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/how-to-ask-your-clients-for-online-reviews\/","url_meta":{"origin":3392,"position":0},"title":"How to Ask Your Clients for Online Reviews","author":"Katie Tolin","date":"July 28, 2016","format":false,"excerpt":"Suddenly, you find yourself in need of a new television. What should you get? Which of the many options will be worth your investment? If you\u2019re like most people, you will turn to online reviews for help sorting it out. You\u2019ll want to know what they liked about the TV\u2026","rel":"","context":"In &quot;Client Relationships&quot;","block_context":{"text":"Client Relationships","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/client-relationships\/"},"img":{"alt_text":"tax practice focus on clients","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/07\/surprised-woman-e1508456391718.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/07\/surprised-woman-e1508456391718.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/07\/surprised-woman-e1508456391718.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/07\/surprised-woman-e1508456391718.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":12441,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/5-ways-to-ask-your-clients-for-feedback\/","url_meta":{"origin":3392,"position":1},"title":"5 Ways to Ask Your Clients for Feedback","author":"Scott Cytron","date":"May 17, 2018","format":false,"excerpt":"Discover several new ways to ask your clients for feedback on your tax firm's services.","rel":"","context":"In &quot;Client Relationships&quot;","block_context":{"text":"Client Relationships","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/client-relationships\/"},"img":{"alt_text":"feedback for a tax practice","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/06\/survey-ranking-awesome-e1508452674719.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/06\/survey-ranking-awesome-e1508452674719.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/06\/survey-ranking-awesome-e1508452674719.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/06\/survey-ranking-awesome-e1508452674719.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":707,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-changing-consumer-tech-trends-affect-your-practice\/","url_meta":{"origin":3392,"position":2},"title":"How Changing Consumer Tech Trends Affect Your Practice","author":"Sherry Woodard","date":"May 9, 2016","format":false,"excerpt":"There are three important underlying shifts to consider when discussing consumer trends this year: most of the trends now involve the internet, early adopters are less important and consumers have more influence than ever. The shift from cords to mobile broadband and Wi-Fi has caused many aspects of our physical\u2026","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"technology can aid growth","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":20254,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/conducting-a-business-insight-review\/","url_meta":{"origin":3392,"position":3},"title":"Conducting a business insight review","author":"Jim Buffington, CPA","date":"July 14, 2020","format":false,"excerpt":"While tax planning is often the first advisory service for firms, providing clients consistent business performance reviews is often the next advisory service to help them grow. Jim Buffington, CPA, guides you through the process.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"technology can aid growth","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":11143,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/5-questions-every-tax-firm-needs-to-ask-before-moving-online\/","url_meta":{"origin":3392,"position":4},"title":"5 questions every tax firm needs to ask before moving online","author":"Alan Crouse, CPA","date":"December 5, 2017","format":false,"excerpt":"Get key tips to organize your tax practice for cloud-based workflow.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"technology for tax professionals","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/05\/adopt-technology.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/05\/adopt-technology.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/05\/adopt-technology.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/05\/adopt-technology.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":22293,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/ways-to-build-your-pipeline-during-tax-season\/","url_meta":{"origin":3392,"position":5},"title":"5 ways to build your pipeline during tax season","author":"Katie Tolin","date":"February 12, 2021","format":false,"excerpt":"Busy season is a great time to increase your sales efforts, either with referrals or marketing techniques. Get practical advice from Katie Tolin.","rel":"","context":"In &quot;Grow your practice&quot;","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"Marketing Pipeline","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/01\/Marketing-Pipeline.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/01\/Marketing-Pipeline.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/01\/Marketing-Pipeline.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/3392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/107319070"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=3392"}],"version-history":[{"count":11,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/3392\/revisions"}],"predecessor-version":[{"id":3675,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/3392\/revisions\/3675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/3662"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=3392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=3392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=3392"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=3392"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=3392"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=3392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}