{"id":31326,"date":"2023-10-27T08:00:00","date_gmt":"2023-10-27T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=31326"},"modified":"2023-10-24T13:26:21","modified_gmt":"2023-10-24T18:26:21","slug":"how-do-you-promote-your-niche","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/how-do-you-promote-your-niche\/","title":{"rendered":"How do you promote your niche?"},"content":{"rendered":"\n<p>Having a <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/the-power-of-tax-advisory-as-a-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">niche<\/a> in your tax and accounting practice isn&#8217;t new, but how are you promoting the niche (or niches) to your prospects and clients? We asked members of the <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/tag\/tax-customer-council-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intuit\u00ae Tax Council<\/a> for their insight and guidance. Here&#8217;s what they had to say.<\/p>\n\n\n\n<p><strong>Louise Cochrane, CPA, EA<\/strong>\u2014<a href=\"https:\/\/www.lfcochrane.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">L.F. Cochrane &amp; Associates<\/a>: I promote our firm&#8217;s niche three ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>On my signature line on all my emails.<\/li>\n\n\n\n<li>When networking, I always make sure I mention that I am a &#8220;<a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/intuit-tax-council-profile-louise-cochrane\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tax Strategist for Women Business Owners<\/a>.&#8221;&nbsp;It is intriguing and people ask&nbsp;to&nbsp;know more about it.<\/li>\n\n\n\n<li>My firm sponsors and hosts local community events that are teamed up with women-owned businesses on our beautiful private office patio.&nbsp;I don&#8217;t brand the heck out of it, but I do spend the entire time talking, listening, and representing women business owners.<\/li>\n<\/ol>\n\n\n\n<p><strong>Randy Crabtree, CPA<\/strong>\u2014<a href=\"https:\/\/tri-merit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Tri-Merit<\/a>: Our\u00a0niche\u00a0is specialty tax.\u00a0We support tax preparers and advisors by supporting them with our tax credit and incentive services. We promote\u00a0our services in a\u00a0variety\u00a0of ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We host free monthly CPE webinars where we will educate the professional on a&nbsp;specific incentive.<\/li>\n\n\n\n<li>We write articles for various professional publications.<\/li>\n\n\n\n<li>We have a seven-person marketing team that is constantly getting us in front of the correct audience in various ways.<\/li>\n<\/ul>\n\n\n\n<p><strong>H. Randy Hughes, CPA<\/strong>\u2014<a href=\"https:\/\/cpennies.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Counting Pennies, LLC<\/a>: We promote our niche two ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Virtual webinars and classes<\/strong>: Offering monthly webinars or classes (paid or unpaid)&nbsp;to&nbsp;the public are excellent ways&nbsp;to&nbsp;promote&nbsp;your&nbsp;niche&nbsp;and speak&nbsp;to&nbsp;your&nbsp;target audience. Virtual webinars and classes allow for a wide range of people in multiple locations&nbsp;to&nbsp;tune in and hear what you have&nbsp;to&nbsp;say. As people learn what you do,&nbsp;your&nbsp;ideal client is more likely&nbsp;to&nbsp;reach out&nbsp;to&nbsp;you based on these consistent&nbsp;touches from&nbsp;your&nbsp;firm.<\/li>\n\n\n\n<li><strong>In-person presentations<\/strong>: There really is no equal replacement for meeting and interacting with people in person. When it comes\u00a0to\u00a0presentations, attendees in the audience are likely in a frame of mind\u00a0to\u00a0hear something new; something they&#8217;ve been searching for. When they hear what you offer and it resonates with them, you pique their interest. And when that can follow up that interest with a real-life chance\u00a0to\u00a0talk with you, it gives you an advantage that\u00a0your\u00a0competitors may not have tapped into yet.<\/li>\n<\/ol>\n\n\n\n<p><strong>Al-Nesha Jones, CPA, MBA<\/strong>\u2014<a href=\"https:\/\/www.asegroupoffices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">ASE Group<\/a>: We promote our firm&#8217;s niche in three ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Website emphasis and blogging:<\/strong>&nbsp;We start by showcasing our specialization in various industries on our website when clients are in search of an accountant. Through dedicated pages, we address the unique needs of each industry we serve and&nbsp;how&nbsp;our expertise can benefit them. We also regularly publish industry-specific blogs&nbsp;to&nbsp;provide valuable insights and solutions.<\/li>\n\n\n\n<li><strong>Educational webinars:<\/strong>&nbsp;We host complimentary webinars focused on specific industries. These webinars delve into the challenges that our accounting, tax, and advisory services can address within each industry. By offering practical solutions and showcasing our expertise, we establish ourselves as knowledgeable partners in their success.<\/li>\n\n\n\n<li><strong>Software partnership and certification:<\/strong>&nbsp;We invest in understanding the software platforms our clients use. By participating in software &#8220;partner programs,&#8221; we become certified experts and listed as industry partners on their platforms. This not only positions us directly in front of our target audience, but also underscores our dedication&nbsp;to&nbsp;their field and enhances our credibility.<\/li>\n<\/ol>\n\n\n\n<p><strong>Kristen S. Keats, CPA<\/strong>\u2014<a href=\"https:\/\/www.sherwoodtax.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Sherwood Tax &amp; Accounting<\/a>: We don&#8217;t have industry\u00a0niches, but we are very clear on our website and in our social media marketing about the types of clients we like\u00a0to\u00a0work with. You might say that the way we work with our clients <em>forms a\u00a0niche<\/em>: We lean on technology and our outsourced team, and provide high-value advisory services\u00a0to\u00a0our clients throughout the year for fees that are commensurate with these services.\u00a0 When we have a potential client reach out\u00a0to\u00a0us, we make sure they are aware of who we are and\u00a0how\u00a0we operate, so that there are no surprises later and we don&#8217;t waste any time on discovery calls with clients who aren&#8217;t the right fit.<\/p>\n\n\n\n<p><strong>Tatiana Tsoir, CPA<\/strong>\u2014<a href=\"https:\/\/www.tatianatsoir.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Linza Advisors<\/a>: We upsell current clients, but listen\u00a0to\u00a0them first. We hear what they are struggling with, offer a solution, and are always ready\u00a0to\u00a0deliver on the solution. We also have a 90-second \u201cwhat we are all about\u201d video and a one-sheet that shows\u00a0how\u00a0we are different from all the other accounting firms.<\/p>\n\n\n\n<p><strong>Timothy Wingate Jr., EA<\/strong>\u2014<a href=\"https:\/\/www.gplusf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">G+F Business &amp; Financial Consulting LLC<\/a>: I promote\u00a0my\u00a0niche\u00a0to\u00a0clients by guesting on podcasts they listen\u00a0to. Then, I will remarket those podcast episodes in my monthly newsletter I send out\u00a0to\u00a0current clients and prospects who have booked a meeting with me in the past.<\/p>\n\n\n\n<p>How do you promote you niche? Leave a comment below so others can learn from their peers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a niche in your tax and accounting practice isn&#8217;t new, but how are you promoting the niche (or niches) to your prospects and clients? We asked members of the Intuit Tax Council for their insight and guidance. <\/p>\n","protected":false},"author":144648993,"featured_media":31329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[646041873],"tags":[646041848],"intuit_collection":[],"intuit_series":[],"coauthors":[646041784],"class_list":["post-31326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory-services","tag-tax-advisory"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do you promote your niche? 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