{"id":30247,"date":"2023-10-03T08:00:00","date_gmt":"2023-10-03T13:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=30247"},"modified":"2023-10-02T09:26:57","modified_gmt":"2023-10-02T14:26:57","slug":"accurately-pricing-your-advisory-services","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/accurately-pricing-your-advisory-services\/","title":{"rendered":"Accurately pricing your advisory services"},"content":{"rendered":"\n

Determining the right pricing strategy for advisory services<\/a> is a science and an art. It involves an understanding of your clients’ unique needs, the complexities of their business, the value<\/a> your firm is offering and bringing to the table, and the competitive landscape.<\/p>\n\n\n\n

In this blog, I\u2019ll delve into the essential aspects of pricing advisory services to help my tax and accounting peers navigate this crucial aspect of their practice. These are the processes I use in my firm, Executive Financial Partners<\/a>.<\/p>\n\n\n\n

Understanding the client\u2019s needs and complexities of their business<\/strong><\/p>\n\n\n\n

This is the first step in pricing advisory services<\/a>.<\/p>\n\n\n\n

Here\u2019s what I mean: Does the client have certain unique aspects to their business, such as inventory, software as a service, project costing, and\/or sales tax? If so, you\u2019ll need to perform a thorough assessment of their business, as well as the advisory services you’re offering to them. Are you going to offer financial planning, tax optimization, audit support, or business strategy consulting? The complexity and scope of these services will be instrumental in determining your pricing structure. It\u2019s typical for there to be an upcharge for some of these complexities and services.<\/p>\n\n\n\n

Understanding the value you are offering and the cost of expertise!<\/strong><\/p>\n\n\n\n

Today, most firms have moved away from charging hourly, and are more focused on a fixed- or value-based pricing model<\/a>. While hourly rates provide transparency, they might not always align with the perceived value of the services you are providing. Value-based pricing, on the other hand, ties the cost directly to the impact of your advice. It’s often a more compelling approach for clients who want to see a clear return on their investment. There\u2019s also the subscription-based model to consider.<\/p>\n\n\n\n

Some of the considerations I share with prospective clients is to consider the price tag of a strategic CFO or even a transactional CFO if they were to hire for this role. That usually helps them appreciate the fractional investment for these services.<\/p>\n\n\n\n

Advisory services often require specialized expertise. Your pricing should consider your qualifications, certifications, and industry experience. Clients are often willing to pay a premium for the assurance of working with an expert and seasoned professional.<\/p>\n\n\n\n

Assessing the market<\/strong><\/p>\n\n\n\n

Understanding your competitive landscape is also important. It\u2019s important to conduct thorough market research to gauge what other advisory service providers are charging for similar services. This will help you establish competitive, yet profitable pricing that reflects the unique value you bring to your clients.<\/p>\n\n\n\n

In addition, you will want to maintain ethical standards in pricing. Avoid any practices that may be perceived as price gouging or overcharging. Pricing should reflect the genuine value you and your firm provide, and transparency is key to building trust with clients.<\/p>\n\n\n\n

Evaluating your pricing strategy regularly<\/strong><\/p>\n\n\n\n

The accounting profession is continually evolving, with changes in regulations, technology, and market conditions. It is critical to periodically review and adjust your pricing strategy to ensure it remains competitive and reflects the current state of our industry. The key is to strike a balance between profitability and fairness; this will help you navigate this aspect of your practice successfully. Remember: Pricing is not static. It’s an evolving process that should adapt to your clients’ needs and industry dynamics.<\/p>\n\n\n\n

Editor’s note: <\/strong>This article was previously published by the CPA Practice Advisor<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tax pros avoid offering advisory because they don’t know what to charge; learn how to more accurately price your services in this insightful article from Sandy Petty.<\/p>\n","protected":false},"author":144648993,"featured_media":30557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[646041873],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[646041912],"class_list":["post-30247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory-services"],"header_image":"","yoast_head":"\nAccurately pricing your advisory services - Tax Pro Center | Intuit<\/title>\n<meta name=\"description\" content=\"Tax pros avoid offering advisory because they don't know what to charge; learn how to more accurately price in this article from Sandy Petty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/accurately-pricing-your-advisory-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accurately pricing your advisory services - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Tax pros avoid offering advisory because they don't know what to charge; learn how to more accurately price in this article from Sandy Petty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-03T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sandy Petty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandy Petty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/\"},\"author\":{\"name\":\"Scott Cytron\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/9b117b8074d84a9ab454ca63bac2f5db\"},\"headline\":\"Accurately pricing your advisory services\",\"datePublished\":\"2023-10-03T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/\"},\"wordCount\":567,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Accurately-pricing-your-advisory-services-copy.png\",\"articleSection\":[\"Advisory Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/\",\"name\":\"Accurately pricing your advisory services - Tax Pro Center | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Accurately-pricing-your-advisory-services-copy.png\",\"datePublished\":\"2023-10-03T13:00:00+00:00\",\"description\":\"Tax pros avoid offering advisory because they don't know what to charge; learn how to more accurately price in this article from Sandy Petty.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Accurately-pricing-your-advisory-services-copy.png\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Accurately-pricing-your-advisory-services-copy.png\",\"width\":1440,\"height\":600,\"caption\":\"Accurately pricing your advisory services\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/advisory-services\\\/accurately-pricing-your-advisory-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accurately pricing your advisory services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IntuitAccountants\",\"https:\\\/\\\/x.com\\\/IntuitAccts\",\"https:\\\/\\\/www.instagram.com\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/9b117b8074d84a9ab454ca63bac2f5db\",\"name\":\"Scott Cytron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g\",\"caption\":\"Scott Cytron\"},\"description\":\"Scott H. Cytron, ABC, is editor of several Intuit blogs, including the Firm of the Future, the QuickBooks blog, and the Tax Pro Center. He is president of Cytron and Company, known for helping companies and organizations improve their bottom line through strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B\\\/B2C product\\\/service sales.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/scytron1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Accurately pricing your advisory services - Tax Pro Center | Intuit","description":"Tax pros avoid offering advisory because they don't know what to charge; learn how to more accurately price in this article from Sandy Petty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/accurately-pricing-your-advisory-services\/","og_locale":"en_US","og_type":"article","og_title":"Accurately pricing your advisory services - Tax Pro Center | Intuit","og_description":"Tax pros avoid offering advisory because they don't know what to charge; learn how to more accurately price in this article from Sandy Petty.","og_url":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2023-10-03T13:00:00+00:00","og_image":[{"width":1440,"height":600,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png","type":"image\/png"}],"author":"Sandy Petty","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Sandy Petty","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#article","isPartOf":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/"},"author":{"name":"Scott Cytron","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/9b117b8074d84a9ab454ca63bac2f5db"},"headline":"Accurately pricing your advisory services","datePublished":"2023-10-03T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/"},"wordCount":567,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png","articleSection":["Advisory Services"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/","name":"Accurately pricing your advisory services - Tax Pro Center | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#primaryimage"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png","datePublished":"2023-10-03T13:00:00+00:00","description":"Tax pros avoid offering advisory because they don't know what to charge; learn how to more accurately price in this article from Sandy Petty.","breadcrumb":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#primaryimage","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png","width":1440,"height":600,"caption":"Accurately pricing your advisory services"},{"@type":"BreadcrumbList","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/advisory-services\/accurately-pricing-your-advisory-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taxprocenter.proconnect.intuit.com\/"},{"@type":"ListItem","position":2,"name":"Accurately pricing your advisory services"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IntuitAccountants","https:\/\/x.com\/IntuitAccts","https:\/\/www.instagram.com\/intuitaccountants\/?hl=en","https:\/\/www.linkedin.com\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/9b117b8074d84a9ab454ca63bac2f5db","name":"Scott Cytron","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ca7ccdd7206bb0f92898c8cb77b573124ed955feb09cd4cb01305e52ee0f234?s=96&d=identicon&r=g","caption":"Scott Cytron"},"description":"Scott H. Cytron, ABC, is editor of several Intuit blogs, including the Firm of the Future, the QuickBooks blog, and the Tax Pro Center. He is president of Cytron and Company, known for helping companies and organizations improve their bottom line through strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B\/B2C product\/service sales.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/scytron1\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/08\/Accurately-pricing-your-advisory-services-copy.png","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-7RR","jetpack-related-posts":[{"id":80646,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/forecast-your-tax-firms-cas-revenue-instantly\/","url_meta":{"origin":30247,"position":0},"title":"Forecast your tax firm\u2019s CAS revenue\u2014instantly","author":"Intuit Accountants Team","date":"April 3, 2026","format":false,"excerpt":"With this calculator, estimate the growth, margins, and pricing potential of Client Advisory Services (CAS) without rifling through spreadsheets or second-guessing the numbers","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Forecast your tax firm\u2019s CAS revenue\u2014instantly","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/03\/Forecast-your-tax-firms-CAS-revenue%E2%80%94instantly-copy.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/03\/Forecast-your-tax-firms-CAS-revenue%E2%80%94instantly-copy.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/03\/Forecast-your-tax-firms-CAS-revenue%E2%80%94instantly-copy.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/03\/Forecast-your-tax-firms-CAS-revenue%E2%80%94instantly-copy.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":16835,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/infographic-imagine-the-possibilities-with-bundled-services\/","url_meta":{"origin":30247,"position":1},"title":"Infographic: Imagine the possibilities with bundled services","author":"Jim Buffington, CPA","date":"September 23, 2019","format":"video","excerpt":"Learn about the benefits of using the bundled services pricing model for your clients and your firm in this infographic.","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Bundled services","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/07\/Bundled_Services_TPC-e1563286668934.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/07\/Bundled_Services_TPC-e1563286668934.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/07\/Bundled_Services_TPC-e1563286668934.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":26265,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/tax-advisory-resource-library-now-open-online\/","url_meta":{"origin":30247,"position":2},"title":"Tax Advisory resource library now open online","author":"Intuit Accountants Team","date":"August 8, 2022","format":false,"excerpt":"Check out the all-new tax advisory resource library for a step-by-step guide to offer tax advisory in your practice.","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Tax Accountant","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/07\/Tax-Accountant.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/07\/Tax-Accountant.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/07\/Tax-Accountant.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/07\/Tax-Accountant.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":15034,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/tax-pros-for-reel-how-do-you-think-offering-advisory-services-provides-additional-value-to-your-clients\/","url_meta":{"origin":30247,"position":3},"title":"Tax Pros for Reel: How do you think offering advisory services provides additional value to your clients?","author":"Intuit Accountants Team","date":"July 3, 2019","format":"video","excerpt":"How will the addition of advisory services to your practice benefit you and your tax clients? Find out what your peers had to say in this short video.","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Tax advisory services","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/01\/Advisory-services-e1550854265575.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/01\/Advisory-services-e1550854265575.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/01\/Advisory-services-e1550854265575.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":62012,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/how-to-scale-advisory-services-to-your-clients\/","url_meta":{"origin":30247,"position":4},"title":"White paper: Scaling advisory services to your clients","author":"Scott Cytron","date":"July 14, 2025","format":false,"excerpt":"By tailoring your expanded services not only to your clients but your unique firm, you can progress to the next level. Download this new White Paper and start playing the game today.","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Advisory Services White Paper Hero","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-27-at-9.38.54%E2%80%AFAM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-27-at-9.38.54%E2%80%AFAM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-27-at-9.38.54%E2%80%AFAM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-27-at-9.38.54%E2%80%AFAM.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":27723,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/what-is-your-new-years-resolution-on-advisory\/","url_meta":{"origin":30247,"position":5},"title":"What is your New Year’s resolution on advisory?","author":"Scott Cytron","date":"January 25, 2023","format":false,"excerpt":"For several years, the Intuit\u00ae Tax Pro Center has encouraged tax and accounting professionals to add advisory services to their firm, so we thought it would be a good idea to ask members of the Tax Council for their New Year's resolutions on advisory. Here's what several members had to\u2026","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"New Year Resolutions","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/01\/What-is-your-New-Years-resolution-on-advisory-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/01\/What-is-your-New-Years-resolution-on-advisory-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/01\/What-is-your-New-Years-resolution-on-advisory-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2023\/01\/What-is-your-New-Years-resolution-on-advisory-copy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/30247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/144648993"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=30247"}],"version-history":[{"count":10,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/30247\/revisions"}],"predecessor-version":[{"id":30889,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/30247\/revisions\/30889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/30557"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=30247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=30247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=30247"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=30247"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=30247"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=30247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}