{"id":27279,"date":"2022-11-22T08:00:00","date_gmt":"2022-11-22T14:00:00","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=27279"},"modified":"2023-08-22T11:07:34","modified_gmt":"2023-08-22T16:07:34","slug":"keys-to-increase-the-ultimate-value-of-a-firm","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/","title":{"rendered":"4 keys to increase the ultimate value of a firm"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong>Executive summary<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running a startup firm or have an established practice you want to sell? You need to scale your operations, and that all starts and ends with a systems mindset.<\/li>\n\n\n\n<li>As an advisor, you should guide your client to create a step-by-step process for every facet of their business, from onboarding, AP, AR, financials, and every service they offer.<\/li>\n\n\n\n<li>Ensure everyone is on the same page; document all of your processes in writing or video.<\/li>\n<\/ul>\n\n\n\n<p>In my <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/build-the-future-you-want-by-building-the-firm-you-can-sell\/\" target=\"_blank\" rel=\"noreferrer noopener\">previous post<\/a>, I discussed the importance of having the vision to create a firm you can sell\u2014if that is the path you choose in the tax and accounting profession. If you are just starting out and building a firm from scratch, it is definitely hard work. However, when it comes to scaling your firm for profitable growth and, ultimately, to a size that is attractive to potential purchasers, you can have a distinct advantage over established firms because you can start with the end in mind without having to \u201cturn the ship,\u201d so to speak.<\/p>\n\n\n\n<p>Regardless of whether you are running a startup firm or have an established practice you want to sell, you need to scale your operations, and that all starts and ends with a systems mindset. This requires a repeatable system that can be replicated and preferably done so without your involvement.<\/p>\n\n\n\n<p>If this seems overwhelming, be aware that you are not alone! The majority of business owners struggle when they get to the stage where they want to scale. However, from my experience in the tax and accounting space, the way to clear this hurdle is to focus on creating and refining standardized forms, checklists, and other documents that you probably already have. The real work lies in laying out the steps in each process, and then training your team to use them consistently.<\/p>\n\n\n\n<p>Another potential roadblock to smooth scaling is creating a discipline around treating all clients the same. This means that no matter who it is or what the structure of their business is, you need to hold steady on the repeatable client onboarding, services, and off-boarding processes you put in place.<\/p>\n\n\n\n<p>When I coach clients who want to sell their firms, I perform a six-point assessment to learn how far along the continuum they are in creating a saleable business. There are four keys I look at, each of which is key for determining the likelihood of their success for selling their business for an attractive price.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>1. Implement standardized operational processes<\/strong><\/p>\n\n\n\n<p>Without a standardized system for every area of the business, from accounting and human resources, to <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/client-relationships\/marketing-tools-to-retain-your-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>, <a href=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/sales-101-for-tax-professionals-now-youre-in-the-sales-groove\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales<\/a>, and client service, it is unlikely a firm or company can be sold at a reasonable or a premium price.<\/p>\n\n\n\n<p>This is because any buyer is looking for an asset they can easily take ownership of, and leverage immediately, to their benefit. If they have to spend time building a system, that will cut into their profits. If they can buy a turnkey operation, a buyer is much more likely to offer top dollar.<\/p>\n\n\n\n<p>As an advisor, you should guide your clients to create a step-by-step process for every facet of their business, from onboarding, AP, AR, financials, and every service they offer. These processes and procedures should also be documented.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>2. Diligent documentation of all the processes described above<\/strong><\/p>\n\n\n\n<p>A process won\u2019t help anyone if it is in your head or your clients&#8217; heads. While documenting processes can seem arduous, I always encourage my clients to write them down\u2014even at a high level\u2014as soon as you can. Better yet, use technology to make a <a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Loom video<\/a>, and then transcribe it using an app like <a href=\"https:\/\/otter.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\">Otter<\/a> to save time in the process of documentation.<\/p>\n\n\n\n<p>I also encourage business owners to be confident in their processes. They need to own it <em>and<\/em> follow it. However, if you need to make changes based on additional education and new experiences, do it, but you should still be able to replicate these processes across the board. Remember: deviation is money lost.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>3. Replicate in a \u201crinse and repeat\u201d fashion<\/strong><\/p>\n\n\n\n<p>Selling for a premium (or at all) is much more likely if you adopt an \u201cover and over&#8221; mindset. The goal is to replicate your processes and procedures to the point that they become annoyingly second nature. They should become something you can (almost) do in your sleep.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>4. Maintain a well-trained team<\/strong><\/p>\n\n\n\n<p>A team that works well together is critical for creating a salable business. People can often make or break the sale of a company, so keeping everyone on the same page is vital.<\/p>\n\n\n\n<p>The reason so many larger companies scale and succeed is the process, replication, and training. Think of a company that is a well-oiled machine, such as your favorite fast food franchise. No matter which of these restaurants you go to, the team is all trained the same, systems are the same, and the quality is the same.&nbsp;When you have the goal of selling, you need to create this type of uniform experience in your company, too.&nbsp;<\/p>\n\n\n\n<p>As you scale toward a sale using the four keys above, focus on the areas unique to you and your methods that are integral to the structure of your business. If you can implement, document, replicate, and train in each operational area of your business, it is much more likely that you can set yourself apart from lower value firms when it is time to sell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether running a startup firm or established practice you want to sell, you need to scale your operations, and that starts and ends with a systems mindset. Find out more from Sharrin Fuller.<\/p>\n","protected":false},"author":17093207,"featured_media":27294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[646041873,116807],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[646041844],"class_list":["post-27279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory-services","category-practice-management"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 keys to increase the ultimate value of a firm - Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 keys to increase the ultimate value of a firm - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Whether running a startup firm or established practice you want to sell, you need to scale your operations, and that starts and ends with a systems mindset. Find out more from Sharrin Fuller.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T16:07:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sharrin Fuller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sharrin Fuller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/\"},\"author\":{\"name\":\"Scott Cytron\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/1770f8d49bcb8f17dbd762c4416427c4\"},\"headline\":\"4 keys to increase the ultimate value of a firm\",\"datePublished\":\"2022-11-22T14:00:00+00:00\",\"dateModified\":\"2023-08-22T16:07:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/\"},\"wordCount\":920,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Selling-a-Firm.jpg\",\"articleSection\":[\"Advisory Services\",\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/\",\"name\":\"4 keys to increase the ultimate value of a firm - Tax Pro Center | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Selling-a-Firm.jpg\",\"datePublished\":\"2022-11-22T14:00:00+00:00\",\"dateModified\":\"2023-08-22T16:07:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Selling-a-Firm.jpg\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Selling-a-Firm.jpg\",\"width\":1440,\"height\":600,\"caption\":\"Businesswoman accountant in an accounting firm working with financial audits and budgeting using a calculator and laptop.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/keys-to-increase-the-ultimate-value-of-a-firm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 keys to increase the ultimate value of a firm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IntuitAccountants\",\"https:\\\/\\\/x.com\\\/IntuitAccts\",\"https:\\\/\\\/www.instagram.com\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/1770f8d49bcb8f17dbd762c4416427c4\",\"name\":\"Scott Cytron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c61a6735d483b57ecbe38a84458ef39e621db96669565aa310e2815fac738f1?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c61a6735d483b57ecbe38a84458ef39e621db96669565aa310e2815fac738f1?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c61a6735d483b57ecbe38a84458ef39e621db96669565aa310e2815fac738f1?s=96&d=identicon&r=g\",\"caption\":\"Scott Cytron\"},\"description\":\"Scott H. Cytron, ABC, is editor of the Intuit\u00ae Tax Pro Center. He brings more than 35 years' experience in accounting and financial services to the profession. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B\\\/B2C product\\\/service sales. Follow Scott on Twitter @scytron.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/scytron\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 keys to increase the ultimate value of a firm - Tax Pro Center | Intuit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/","og_locale":"en_US","og_type":"article","og_title":"4 keys to increase the ultimate value of a firm - Tax Pro Center | Intuit","og_description":"Whether running a startup firm or established practice you want to sell, you need to scale your operations, and that starts and ends with a systems mindset. Find out more from Sharrin Fuller.","og_url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2022-11-22T14:00:00+00:00","article_modified_time":"2023-08-22T16:07:34+00:00","og_image":[{"width":1440,"height":600,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg","type":"image\/jpeg"}],"author":"Sharrin Fuller","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Sharrin Fuller","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#article","isPartOf":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/"},"author":{"name":"Scott Cytron","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/1770f8d49bcb8f17dbd762c4416427c4"},"headline":"4 keys to increase the ultimate value of a firm","datePublished":"2022-11-22T14:00:00+00:00","dateModified":"2023-08-22T16:07:34+00:00","mainEntityOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/"},"wordCount":920,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg","articleSection":["Advisory Services","Practice Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/","name":"4 keys to increase the ultimate value of a firm - Tax Pro Center | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#primaryimage"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg","datePublished":"2022-11-22T14:00:00+00:00","dateModified":"2023-08-22T16:07:34+00:00","breadcrumb":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#primaryimage","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg","width":1440,"height":600,"caption":"Businesswoman accountant in an accounting firm working with financial audits and budgeting using a calculator and laptop."},{"@type":"BreadcrumbList","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/keys-to-increase-the-ultimate-value-of-a-firm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taxprocenter.proconnect.intuit.com\/"},{"@type":"ListItem","position":2,"name":"4 keys to increase the ultimate value of a firm"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IntuitAccountants","https:\/\/x.com\/IntuitAccts","https:\/\/www.instagram.com\/intuitaccountants\/?hl=en","https:\/\/www.linkedin.com\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/1770f8d49bcb8f17dbd762c4416427c4","name":"Scott Cytron","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c61a6735d483b57ecbe38a84458ef39e621db96669565aa310e2815fac738f1?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c61a6735d483b57ecbe38a84458ef39e621db96669565aa310e2815fac738f1?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c61a6735d483b57ecbe38a84458ef39e621db96669565aa310e2815fac738f1?s=96&d=identicon&r=g","caption":"Scott Cytron"},"description":"Scott H. Cytron, ABC, is editor of the Intuit\u00ae Tax Pro Center. He brings more than 35 years' experience in accounting and financial services to the profession. An accredited consultant, Scott works with companies, organizations and individuals in professional services (medical, legal, accounting, engineering), high-tech and B2B\/B2C product\/service sales. Follow Scott on Twitter @scytron.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/scytron\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/11\/Selling-a-Firm.jpg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-75Z","jetpack-related-posts":[{"id":26744,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/advisory-services\/build-the-future-you-want-by-building-the-firm-you-can-sell\/","url_meta":{"origin":27279,"position":0},"title":"Build the future you want by building the firm you can sell","author":"Sharrin Fuller","date":"October 20, 2022","format":false,"excerpt":"If you're thinking about selling your firm, this series from Sharrin Fuller is for you; find out what it takes to make your firm more attractive for a potential sale.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Selling Your Firm","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/09\/Selling-Your-Firm.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/09\/Selling-Your-Firm.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/09\/Selling-Your-Firm.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/09\/Selling-Your-Firm.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":71253,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/new-years-resolutions-firm-operations-growth-and-team\/","url_meta":{"origin":27279,"position":1},"title":"New Year&#8217;s resolutions: firm operations, growth, and team","author":"Scott Cytron","date":"January 12, 2026","format":false,"excerpt":"We asked members of the Intuit Tax Council for their resolutions for firm operations, growth, and team; here's what they had to say.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"New Year's resolutions: firm operations, growth, and team","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/New-Years-resolutions-firm-operations-growth-and-team-copy.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/New-Years-resolutions-firm-operations-growth-and-team-copy.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/New-Years-resolutions-firm-operations-growth-and-team-copy.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/New-Years-resolutions-firm-operations-growth-and-team-copy.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":70978,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/grow-your-practice\/case-study-blueprint-for-firm-turnaround-and-growth\/","url_meta":{"origin":27279,"position":2},"title":"Case study: Blueprint for firm turnaround and growth","author":"Ali Bawi, CPA","date":"January 5, 2026","format":false,"excerpt":"Get guidance, tools, and more to help grow your firm. You can also use these tools with your clients.","rel":"","context":"In &quot;Grow your practice&quot;","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"Case study - Blueprint for firm turnaround and growth","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/Case-study-Blueprint-for-firm-turnaround-and-growth-copy.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/Case-study-Blueprint-for-firm-turnaround-and-growth-copy.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/Case-study-Blueprint-for-firm-turnaround-and-growth-copy.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/01\/Case-study-Blueprint-for-firm-turnaround-and-growth-copy.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":78719,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/grow-your-practice\/successfully-scaling-your-tax-and-accounting-firm\/","url_meta":{"origin":27279,"position":3},"title":"Successfully scaling your tax and accounting firm","author":"Scott Cytron","date":"March 6, 2026","format":false,"excerpt":"How can you scale your firm to make it dynamic and profitable for the long term? Find out in this case study featuring 3 noted experts in practice management.","rel":"","context":"In &quot;Grow your practice&quot;","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"Successfully scaling your tax and accounting firm","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/Successfully-scaling-your-tax-and-accounting-firm-copy.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/Successfully-scaling-your-tax-and-accounting-firm-copy.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/Successfully-scaling-your-tax-and-accounting-firm-copy.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2026\/02\/Successfully-scaling-your-tax-and-accounting-firm-copy.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":23297,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/propelling-your-firm-forward-in-2021\/","url_meta":{"origin":27279,"position":4},"title":"Propelling your firm forward in 2021","author":"Jasen Stine","date":"June 23, 2021","format":false,"excerpt":"Where are you and your firm headed for the future? Get some timely tips from Robbie Randall and Jasen Stine.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Moving forward","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Moving-forward.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Moving-forward.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Moving-forward.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2021\/06\/Moving-forward.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":25582,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/getting-your-tax-and-accounting-firm-ready-for-retirement\/","url_meta":{"origin":27279,"position":5},"title":"Getting your tax and accounting firm ready for retirement","author":"Sharrin Fuller","date":"May 16, 2022","format":false,"excerpt":"Whether you're ready for retirement or looking to take a step back, learn what you need to do get your firm ready for a sale. Sharrin Fuller explains.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Retirement","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Retirement.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Retirement.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Retirement.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Retirement.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/27279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/17093207"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=27279"}],"version-history":[{"count":16,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/27279\/revisions"}],"predecessor-version":[{"id":27298,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/27279\/revisions\/27298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/27294"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=27279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=27279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=27279"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=27279"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=27279"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=27279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}