{"id":25618,"date":"2022-05-25T08:00:13","date_gmt":"2022-05-25T13:00:13","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=25618"},"modified":"2022-11-04T09:57:01","modified_gmt":"2022-11-04T14:57:01","slug":"marketing-tools-to-retain-your-clients","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/marketing-tools-to-retain-your-clients\/","title":{"rendered":"15 marketing tools to retain your clients"},"content":{"rendered":"

Remember the old saying, \u201cA bird in the hand is worth two in the bush?\u201d It\u2019s sometimes better to hold on to what we have instead of risking its loss to get something else.<\/p>\n

This holds true for our clients as well. It\u2019s tempting to be so focused on lead generation that we neglect to realize the enormous value in caring for our current clients. Many times, keeping a client<\/a> costs less than getting a client, and usually provides a higher return on investment through upselling, referrals, and increasing lifetime value.<\/p>\n

Chances are you\u2019ve heard about client retention<\/a> before, so I won\u2019t dive too deep into why keeping a client is better than acquiring one. My goal is to provide you with some tools you can use to start building and nurturing great relationships with your clients.<\/p>\n

Use video messaging to nurture prospects, leads, and clients<\/h2>\n

Check-ins are a great opportunity to build trust and deliver value in a client relationship. But it can be challenging to sound personal in a plain-text email, which is why video messaging tools are becoming popular. These apps let you record videos and send them to clients, either directly or based on automation rules. Here are some popular options you can start using in your firm:<\/p>\n