{"id":218,"date":"2016-04-22T14:44:22","date_gmt":"2016-04-22T19:44:22","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=218"},"modified":"2019-03-05T16:08:00","modified_gmt":"2019-03-05T22:08:00","slug":"lessons-from-millennials-how-to-use-content-to-grow-your-practice","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/lessons-from-millennials-how-to-use-content-to-grow-your-practice\/","title":{"rendered":"Lessons from Millennials: How to Use Content to Grow Your Practice"},"content":{"rendered":"

A paradigm shift has occurred within the accounting profession. As more decision makers spend time on social sites, apps and blogs, traditional \u201cselling\u201d techniques, such as face-to-face networking, cold calling and handing out business cards, are quickly becoming less relevant.<\/p>\n

While generations of accounting firm leaders built their practices using these methods, there\u2019s a different way, today, to build relationships and attract new business. It\u2019s done through content marketing, and it\u2019s an approach that provides your contacts value, rather than a hard sell. For those of us who have steep chargeable hourly goals, an efficient and effective method for developing business is music to our ears!<\/p>\n

Spending time online is part of our daily lives, but attending a \u201cmixer\u201d may not be. The next generation of firm leaders are Millennials who embrace the use of digital tools as part of their lives, rather than just an activity that they are \u201cforced\u201d to do.<\/p>\n

What is Content Marketing?<\/b><\/p>\n

Content marketing is the process of developing and sharing relevant and valuable content with your network, with the goal of building relationships, offering value and acquiring new clients.<\/p>\n

Content marketing can be used to accomplish many things. Some of the business purposes for content marketing may include:<\/p>\n