{"id":20855,"date":"2020-07-30T08:00:18","date_gmt":"2020-07-30T13:00:18","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=20855"},"modified":"2021-04-06T08:47:31","modified_gmt":"2021-04-06T13:47:31","slug":"virtual-social-networking-and-building-stronger-strategic-connections","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/virtual-social-networking-and-building-stronger-strategic-connections\/","title":{"rendered":"Virtual social networking and building stronger strategic connections"},"content":{"rendered":"

According to Forbes<\/a>, since COVID-19<\/a> hit in March 2020, virtual events are up 1,000 percent. With more of us working remotely<\/a> and conducting business online, becoming more creative and captivating in the virtual world has become a real challenge, especially when it comes to client recruitment.<\/p>\n

What\u2019s the best way to find new clients? This requires a two-fold discovery process.<\/p>\n

First, is your target audience online? They absolutely are.<\/p>\n

Second, where are they spending their time? You will want to dig deeper into where your ideal client audience is spending their time, not only to search and connect with them, but also to get their attention and determine how you can help them.<\/p>\n

Avoid the immediate urge when connecting with our community to set up yet another virtual meeting, and consider getting creative to connect deeper with your audiences and build out your virtual social networks.<\/p>\n

Three strategies to test<\/b><\/p>\n

There\u2019s something we all like about the power of three, so once you have done your research on where your target audience is hanging out, it\u2019s time for you to create your top three strategies and start testing them.<\/p>\n

There are an infinite number of strategies, so you need to come up with your own plan. However, to get you started, here are three examples I tested it in my practice<\/a>.<\/p>\n

Strategy 1: \u201cTwitter tag<\/b>.\u201d This is the most powerful game of tag you can play with your social networks. The key is to tag the people who can reach your target audience faster. Since most large organizations and influencers have an active presence on Twitter, you can tag them in a post of yours, and many times, they will tag you back. Now, all their followers have noticed this conversation with you \u2013 and the game just gets better from there. Check out how I reached 34,000 more followers with one tweet.<\/p>\n

\"Mariette<\/p>\n

Strategy 2: Questions create curiosity<\/b>. Ask direct questions to your community through social media polls or surveys. Sharing your desire to serve your audience\u2019s biggest challenges creates curiosity for them to seek you out to see what you have to offer to help them. You can even attach a survey to a post using a cool app such as Google Forms<\/a>, SurveyMonkey<\/a>, or Typeform<\/a>. Ask them some direct questions such as the following:<\/p>\n