{"id":19931,"date":"2020-05-20T08:00:31","date_gmt":"2020-05-20T13:00:31","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=19931"},"modified":"2021-04-06T08:42:48","modified_gmt":"2021-04-06T13:42:48","slug":"pricing-strategies-for-your-firm-during-covid-19","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/","title":{"rendered":"Pricing strategies for your firm during COVID-19"},"content":{"rendered":"

COVID-19<\/a> has taken the world by storm. Most people on the planet, including tax and accounting professionals, have been impacted in some way. We have been working around the clock to ensure that our business clients feel some sense of security in these uncertain times.<\/p>\n

In response to this worldwide crisis, shelter at home orders have caused us to close our traditional brick and mortar firms, changing the landscape of how we operate overnight. Working remotely<\/a>, we have had to adjust how we meet deliverables, as well as how we meet with clients.<\/p>\n

Faced with this new reality, firms have had to make modifications to their current pricing and service offerings to keep their doors open \u2013 or at least to keep their Zoom accounts active.<\/p>\n

Nicole Butler-Davis, CPA, of Butler Davis Accounting<\/a> mentioned to me, \u201cGetting pricing right is now more important than ever before. I say this because as businesses are closing their doors, accountants and tax professionals are in a unique position to truly advise clients on relief funding, loan consulting and cash flow planning, budgeting, and forecasts.\u201d<\/p>\n

Even before COVID-19, pricing had always been a hot topic, an ongoing conversation since the dawn of time. Whether it’s hourly, flat fee, or value pricing, we all have had our moment when we asked ourselves, \u201cDid I charge the right amount?\u201d However, after speaking with several accountants across the world, it is clear to me that there is no definitive right or wrong answer about pricing, especially during these crazy times.<\/p>\n

I’ve also come to realize some firms are seeing an increase in revenue, while others are seeing a drastic decline. Sherrell Martin of Nitram Financial Solutions<\/a> said, \u201cMy pricing and fees haven\u2019t changed. Everything has been business as usual. In fact, I have gotten more leads as people are experiencing an increased need to have clean books.\u201d<\/p>\n

The reality is that general, niche<\/a>, and service-specific firms will all be impacted differently. Jacob Schroder of Ascend Consulting LLC<\/a> opened my eyes to this realization by saying, \u201cI think this depends on your firm makeup. Tax-heavy firms are likely seeing revenue delayed due to the deadline extension, while project-based firms are seeing things cancelled or delayed because discretionary spend is decreasing.\u201d<\/p>\n

Based on the conversations I’ve held with my colleagues, I want to offer you a few alternative strategies or new methodologies in pricing to help keep your firm financially sound in 2020.<\/p>\n

Be flexible<\/b>. Collecting payment from certain industries right now may be tough. For example, we are all aware the restaurant industry has been hit extremely hard. Our clients in this space may not have the ability to pay because their dining rooms are closed. Instead of kicking these restaurant clients to the curb, consider flexible payment options, including deferring payments for a few months, or asking for smaller, more frequent weekly or biweekly payments.<\/p>\n

You could also create a scholarship fund providing services to the clients on your current roster that are most in need. This scholarship would provide them with an allotted amount of donated time from you or your team. You can even get your existing clients involved by asking them if they would like to make a non-deductible cash donation to the fund. This way, they can also participate in efforts to support fellow business owners in need, while you and your firm still get paid.<\/p>\n

Let me be clear. I am not saying you should give your services away for free. But, these alternative options could create a lifelong client by not only showing them you value them, but also value your business and don’t mind giving back to your community.<\/p>\n

Remember, it is your expertise in accounting and\/or taxes that is helping them get through this temporary rough patch. That education has and is continuing to come at a cost. You should be compensated for it.<\/p>\n

Don\u2019t discount your fees. <\/b>As much as we all want to help our clients, you have to remind yourself that you, too, are running a business. Your priority should be ensuring that your business is successful, and you can’t do that by continuously giving away or discounting your services.<\/p>\n

However, this is your firm and you get to choose when you work for free; I just implore you to not let your clients bully you into this pricing strategy.<\/p>\n

So, Instead of trying to squeeze money from the clients you know are struggling, consider the relationship you have established prior to the coronavirus and place a value on it.<\/p>\n

Bartering could be an option on the table if you know your clients are low on cash. The tax nerd in me wants to remind you that bartering is a taxable event, but the good human in me wants to remind you this is a cashless transaction. Feel free to give a little, but make sure you get a little, too.<\/p>\n

Avoid scope creep<\/b>. The Coronavirus Aid, Relief, and Economic Security (CARES) Act<\/a> brought along with it the opportunity for us to provide value to our clients by helping them apply for loans<\/a> through the SBA and other lending institutions.<\/p>\n

As much as we want to help our existing clients get through this tough time, I want to remind you to look at your original engagement agreements to see if these additional services were a part of the deal. If they weren’t, then I highly recommend you explain to your clients that this additional assistance will constitute additional fees.<\/p>\n

Again, I want to remind you that you are running a business. Your clients should understand that you can perform these services, but you have to ensure your firm is protected in the way you are trying to help them protect their businesses.<\/p>\n

If you want to throw this service in with their existing engagement, make sure you emphasize that you are performing these duties even though you weren\u2019t contracted to do so. Highlighting this fact should also make it easier to increase your fees when it’s time to sign a new engagement letter.<\/p>\n

Get creative<\/b>. Now is the time to experiment with ideas to bring more revenue in the door. Look at your current service offerings to see if there is any way to actually scale or automate them, making them more affordable for those in need.<\/p>\n

Can you offer an educational webinar at a moderate cost for those who need help, but can’t fully afford your services? Have you considered offering speed dating appointments that are half the time and half the cost, ensuring clients still get some face time with you to get their questions asked? E-books and online courses are also creative alternatives to create additional streams of revenue. Don’t be afraid to do some research to see if these could be a good fit for your firm.<\/p>\n

Give from the heart<\/b>. Time is something we can’t get back, but compassion is something we can give a lot of. If you feel you have a moral obligation to do more, DO IT. Lean into that feeling. I know there are tons of accountants that are sharing their gifts with the business community. We are helping businesses feel that they are a part of a larger community that desperately wants to see them succeed during these tumultuous times.<\/p>\n

As an example of answering the call, my good friend andd colleague, Andrew Wall, CPA, CMA, of cpa4IT<\/a>, created a Facebook group<\/a> dedicated to answering questions for free for the small business community in Canada. I’m sure he won’t be offended if you borrow this idea and create a community of your own!<\/p>\n

The bottom line<\/b><\/p>\n

No matter what pricing method you choose, remember communication is the key. Making sure you and your clients are on the same page when it comes to fees and services assures a continued great relationship and less liability down the road.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nayo Carter-Grey, EA, offers a few alternative strategies for pricing to help your clients and keep your firm financially sound. <\/p>\n","protected":false},"author":141484627,"featured_media":7537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_reviewed_by_select":[],"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","customModifiedDate":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[561584],"tags":[646041810],"intuit_collection":[],"intuit_series":[],"coauthors":[605132295],"class_list":["post-19931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-relationships","tag-covid-19"],"header_image":"","yoast_head":"\nNew Tax Firm Pricing Strategies During COVID-19 | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing strategies for your firm during COVID-19 - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Nayo Carter-Grey, EA, offers a few alternative strategies for pricing to help your clients and keep your firm financially sound.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T13:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T13:42:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/smallbizweek1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nayo Carter-Gray, EA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nayo Carter-Gray, EA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/\"},\"author\":{\"name\":\"Nayo Carter-Gray, EA\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/473a6e39d7fa256b200683c1fdeef960\"},\"headline\":\"Pricing strategies for your firm during COVID-19\",\"datePublished\":\"2020-05-20T13:00:31+00:00\",\"dateModified\":\"2021-04-06T13:42:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/\"},\"wordCount\":1333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/smallbizweek1.png\",\"keywords\":[\"COVID-19\"],\"articleSection\":[\"Client Relationships\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/\",\"name\":\"New Tax Firm Pricing Strategies During COVID-19 | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/smallbizweek1.png\",\"datePublished\":\"2020-05-20T13:00:31+00:00\",\"dateModified\":\"2021-04-06T13:42:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#primaryimage\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/smallbizweek1.png\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/smallbizweek1.png\",\"width\":700,\"height\":381,\"caption\":\"Accountant working remotely\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/client-relationships\\\/pricing-strategies-for-your-firm-during-covid-19\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pricing strategies for your firm during COVID-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/IntuitAccountants\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/IntuitAccts\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/473a6e39d7fa256b200683c1fdeef960\",\"name\":\"Nayo Carter-Gray, EA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/1b2ea7ec1f3bf8df9b68a0584f79fb086c25052278300933e165e9070ceae57c?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/1b2ea7ec1f3bf8df9b68a0584f79fb086c25052278300933e165e9070ceae57c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/1b2ea7ec1f3bf8df9b68a0584f79fb086c25052278300933e165e9070ceae57c?s=96&d=identicon&r=g\",\"caption\":\"Nayo Carter-Gray, EA\"},\"description\":\"Nayo Carter-Gray, EA, is owner and founder of 1st Step Accounting LLC, where her goal is \u201cmaking accounting a little less taxing\u201d for small business owners. A self-proclaimed techie, Nayo decided a virtual accounting practice was the best way to experience her love of travel and still help small business owners across the United States reduce the stress of managing their disorganized financial systems. She is a QuickBooks\u00ae Online Advanced Certified ProAdvisor\u00ae, was named one of Hubdoc\u2019s 2017 Top Cloud Accountants and is member of the Intuit\u00ae Trainer\\\/Writer Network. Find Nayo on Twitter @NayoCarterGray.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/nayocartergraytax\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Tax Firm Pricing Strategies During COVID-19 | Intuit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/","og_locale":"en_US","og_type":"article","og_title":"Pricing strategies for your firm during COVID-19 - Tax Pro Center | Intuit","og_description":"Nayo Carter-Grey, EA, offers a few alternative strategies for pricing to help your clients and keep your firm financially sound.","og_url":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2020-05-20T13:00:31+00:00","article_modified_time":"2021-04-06T13:42:48+00:00","og_image":[{"width":700,"height":381,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/smallbizweek1.png","type":"image\/png"}],"author":"Nayo Carter-Gray, EA","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Nayo Carter-Gray, EA","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#article","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/"},"author":{"name":"Nayo Carter-Gray, EA","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/473a6e39d7fa256b200683c1fdeef960"},"headline":"Pricing strategies for your firm during COVID-19","datePublished":"2020-05-20T13:00:31+00:00","dateModified":"2021-04-06T13:42:48+00:00","mainEntityOfPage":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/"},"wordCount":1333,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/03\/smallbizweek1.png","keywords":["COVID-19"],"articleSection":["Client Relationships"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/","url":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/","name":"New Tax Firm Pricing Strategies During COVID-19 | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#primaryimage"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/03\/smallbizweek1.png","datePublished":"2020-05-20T13:00:31+00:00","dateModified":"2021-04-06T13:42:48+00:00","breadcrumb":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#primaryimage","url":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/03\/smallbizweek1.png","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/03\/smallbizweek1.png","width":700,"height":381,"caption":"Accountant working remotely"},{"@type":"BreadcrumbList","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/pricing-strategies-for-your-firm-during-covid-19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/accountants.intuit.com\/taxprocenter\/"},{"@type":"ListItem","position":2,"name":"Pricing strategies for your firm during COVID-19"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/accountants.intuit.com\/taxprocenter\/IntuitAccountants","https:\/\/accountants.intuit.com\/taxprocenter\/IntuitAccts","https:\/\/accountants.intuit.com\/taxprocenter\/intuitaccountants\/?hl=en","https:\/\/accountants.intuit.com\/taxprocenter\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/473a6e39d7fa256b200683c1fdeef960","name":"Nayo Carter-Gray, EA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/1b2ea7ec1f3bf8df9b68a0584f79fb086c25052278300933e165e9070ceae57c?s=96&d=identicon&r=g","url":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/1b2ea7ec1f3bf8df9b68a0584f79fb086c25052278300933e165e9070ceae57c?s=96&d=identicon&r=g","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/1b2ea7ec1f3bf8df9b68a0584f79fb086c25052278300933e165e9070ceae57c?s=96&d=identicon&r=g","caption":"Nayo Carter-Gray, EA"},"description":"Nayo Carter-Gray, EA, is owner and founder of 1st Step Accounting LLC, where her goal is \u201cmaking accounting a little less taxing\u201d for small business owners. A self-proclaimed techie, Nayo decided a virtual accounting practice was the best way to experience her love of travel and still help small business owners across the United States reduce the stress of managing their disorganized financial systems. She is a QuickBooks\u00ae Online Advanced Certified ProAdvisor\u00ae, was named one of Hubdoc\u2019s 2017 Top Cloud Accountants and is member of the Intuit\u00ae Trainer\/Writer Network. Find Nayo on Twitter @NayoCarterGray.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/nayocartergraytax\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pazjGh-5bt","jetpack-related-posts":[{"id":59379,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/embracing-subscription-models-and-value-pricing\/","url_meta":{"origin":19931,"position":0},"title":"Embracing subscription models and value pricing","author":"Intuit Accountants Team","date":"March 24, 2025","format":false,"excerpt":"Get clear guidance on transitioning your firm to a subscription\/value-pricing model, and discover the benefits for you and your clients.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Embracing subscription models and value pricing","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/03\/Embracing-subscription-models-and-value-pricing-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/03\/Embracing-subscription-models-and-value-pricing-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/03\/Embracing-subscription-models-and-value-pricing-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/03\/Embracing-subscription-models-and-value-pricing-copy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/03\/Embracing-subscription-models-and-value-pricing-copy.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2025\/03\/Embracing-subscription-models-and-value-pricing-copy.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":21938,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-to-avoid-a-tax-season-meltdown\/","url_meta":{"origin":19931,"position":1},"title":"How to avoid a tax season meltdown","author":"Carl Peterson, CPA, CGMA","date":"December 16, 2020","format":false,"excerpt":"While tax season and stress go hand in hand ... there are ways to deal with pressure, burnout, and more. In this article, get many timely tips from Carl Peterson, CPA, CGMA.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Tax Season Meltdown","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/12\/Man-Computer.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/12\/Man-Computer.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/12\/Man-Computer.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/12\/Man-Computer.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":21648,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/changing-to-a-virtual-office\/","url_meta":{"origin":19931,"position":2},"title":"Changing to a virtual office","author":"Dean Aramburu","date":"December 21, 2020","format":false,"excerpt":"Working remotely is now the norm; get key tips from Dean Aramburu and Clayton Crouch on how your firm an go virtual.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Virtual","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/10\/Virtual.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/10\/Virtual.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/10\/Virtual.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2020\/10\/Virtual.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":20187,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/monetize-your-tax-firms-service-offerings-during-covid-19\/","url_meta":{"origin":19931,"position":3},"title":"3 ways to monetize your tax firm’s service offerings during COVID-19","author":"Josh Lance, CPA, CGMA","date":"June 18, 2020","format":false,"excerpt":"Josh Lance, CPA, CGMA, offers three ways to add to your tax firm's bottom line, while also helping your clients stay in business.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Customer-centric tax practice","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/customer-e1535552619264.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/customer-e1535552619264.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/customer-e1535552619264.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":21094,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/foundation-and-intentionality-in-the-age-of-covid-19\/","url_meta":{"origin":19931,"position":4},"title":"Foundation and intentionality in the age of COVID-19","author":"Joe Abesamis, CPA","date":"September 17, 2020","format":false,"excerpt":"As you plan your return to your office instead of continuing to work remotely, get a list of best practices and observations about the workplace. Joe Abesamis, CPA, offers guidance and advice.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"technology can aid growth","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":25266,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/intuit-rate-survey-covid-19s-impact-on-accounting-professionals-and-their-clients\/","url_meta":{"origin":19931,"position":5},"title":"Intuit Rate Survey: COVID-19\u2019s impact on accounting professionals and their clients","author":"Heather Satterley, CPA, MSI","date":"March 21, 2022","format":false,"excerpt":"How were your firm and clients affected by COVID? Get best practice trends from Heather Satterley, CPA, MSI, in the latest installment in our Rate Survey series.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Rate Survey Business","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/03\/COVID-Business-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/03\/COVID-Business-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/03\/COVID-Business-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/03\/COVID-Business-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/03\/smallbizweek1.png","_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/19931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/141484627"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=19931"}],"version-history":[{"count":13,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/19931\/revisions"}],"predecessor-version":[{"id":20323,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/19931\/revisions\/20323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/7537"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=19931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=19931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=19931"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=19931"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=19931"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=19931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}