{"id":17875,"date":"2019-11-19T08:00:52","date_gmt":"2019-11-19T14:00:52","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=17875"},"modified":"2020-03-10T10:40:26","modified_gmt":"2020-03-10T15:40:26","slug":"5-ways-to-optimize-content-on-your-website","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/5-ways-to-optimize-content-on-your-website\/","title":{"rendered":"5 Ways to Optimize Content on Your Website"},"content":{"rendered":"

Any time is a good time to make much-needed updates to your website, especially late fall into the beginning of busy season. Chances are you have a website, but have you optimized it properly? Do you understand how search engine optimization (SEO) can help prospects find you?<\/p>\n

What is SEO and Why Does it Matter?<\/b><\/p>\n

SEO is the process of improving your website\u2019s visibility and ranking on search engines. I\u2019ll only refer to Google in this article, but if you\u2019re committed to optimizing for all search engines, you\u2019ll want to learn the differences between them and how to optimize for each one<\/a>. SEO can be done on-site with updates made directly to your website, or off-site by obtaining links to your website from other sites. The tips I\u2019m sharing are specifically for on-site optimization. However, a truly competitive SEO campaign will include on-site and off-site upgrades.<\/p>\n

Research shows that between 75 percent and 91 percent of web surfers don\u2019t click past the first page<\/a> of search results on Google when browsing for information, so if you end up on anything past page one, there\u2019s a good chance you won\u2019t be seen. Optimizing your website well enough to organically rank on the first page of search engine results, meaning you didn\u2019t pay Google to be displayed on page one, provides increased impressions on your website at virtually no cost. In addition, according to SEO consulting firm Digital Harvest<\/a>, SEO provides one of the highest return on investments of all digital marketing strategies, second only to a properly executed retargeting campaign: Advertising to visitors who left your website without taking any action.<\/p>\n

SEO also facilitates targeting, or putting your website in front of your ideal clients. Arguably, the most important goal of SEO isn\u2019t getting more clients, but the right clients who are in your niche<\/a> and fit best with your organization\u2019s culture. These clients will be far more likely to stay with you in the long term, compared to those who only somewhat fit and are more likely to switch to a different provider. In addition, targeting allows you to reach individuals who have a higher buyer intent, meaning they\u2019re closer to purchasing your services.<\/p>\n

For many tax and accounting professionals, SEO is probably an afterthought. Often, just having a functioning website<\/a> is good enough \u2013 and honestly, that used to be the case. However, now that search engine results are so competitive, SEO must be a key part of your lead generation strategy if you hope to attract potential new clients online.<\/p>\n

We at Pure<\/a> are in no way SEO experts. In fact, we are just like you: providers of a service trying to deepen our client pool. However, we\u2019ve realized that being a firm of the future<\/a> means getting serious about our lead generation strategy. We\u2019ve recently devoted a great deal of time to learning about search engines, and updating our website to increase traffic and generate high-quality leads. Although we\u2019re still learning, we are happy to share some of the things we learned along the way.<\/p>\n

As you read along, try not to feel overwhelmed. You don\u2019t need do everything perfectly or even do it on your own. Partner with your website developer to make these upgrades, or hire an SEO specialist.<\/p>\n

5 Ways to Optimize for Search Engines<\/strong><\/p>\n

Before jumping headfirst into SEO, you\u2019ll probably want to do some research on the topic. Unfortunately, a deep dive is outside the scope of this article, but I recommend you learn how Google grades websites<\/a>, and what can help or hurt your search ranking. It may also be helpful to create a buyer persona<\/a> \u2013 a detailed, semi-fictional representation of your ideal client \u2013 to help you predict what your target audience will type in the search bar when looking for your services, also known as search intent. Armed with this information, you\u2019ll be able to make more informed and effective SEO upgrades.<\/p>\n

#1: Be intentional about keywords.<\/b> Often considered to be the most important SEO upgrade, using specific and relevant keywords in your website\u2019s content is critical to high search rankings. When someone performs a search in Google, the engine crawls the web to find close matches to those keywords and attempts to display the most relevant sites. This is where your ideal client\u2019s search intent comes in: Your website should contain the keywords that closely match what a prospective client would type in their search bar when looking for your service.<\/p>\n

Use a keyword planning tool<\/a> such as Google Keyword Planner<\/a>, and choose the best keywords<\/a> for your organization, niche and geographical area. Find five to 10 unique and descriptive (and ideally long-tail<\/a>) keywords with a moderate to high average monthly search volume, and sprinkle them throughout your website\u2019s content. Avoid keyword stuffing \u2013 cramming as many keywords into your website as possible \u2013 at all costs! Google can tell when a website is overusing keywords, which actually will end up hurting your ranking instead of helping. It also doesn\u2019t make for a positive user experience.<\/p>\n

#2: Keep it simple.<\/b> When search engines crawl the web, they scan your website to determine its contents and whether it matches a user\u2019s search. Therefore, you want to be sure it isn\u2019t difficult for crawlers to navigate or understand. A messy or convoluted website is a sure way to lose ranking priority from Google, as is having pages without clear and relevant headings. Use an intuitive site structure and optimize each page\u2019s header tags <\/a>to clearly define its contents. For more advanced SEO, you may also want to link your website to Google Search Console<\/a> and upload a sitemap<\/a> to further improve your website\u2019s readability.<\/p>\n

You\u2019ll also want to keep your URLs simple and self-explanatory. Use URLs like \u201cwww.mysite.com\/about\u201d instead of \u201cwww.mysite\/learn-more-about-mysite\u201d or \u201cwww.mysite.com\/Ud3zs4G8xfm1s0q.\u201d This makes for a better browsing experience for visitors and helps Google better understand the contents of your web pages.<\/p>\n

#3: Optimize images.<\/b> Much like optimizing your page headers and URLs, optimizing your website\u2019s images helps search engines \u201csee\u201d what your images contain.<\/p>\n

Start by strategically renaming each of your images using carefully selected, relevant keywords. Be as descriptive as possible, separating each word with a hyphen and avoiding non-essential words like \u201cthe\u201d and \u201ca\u201d. Then, add descriptive text to the alt text<\/a> and title fields of your images to further improve your images\u2019 readability.<\/p>\n

#4: Make your website mobile friendly.<\/b> Not only do mobile users account for about half of the world\u2019s web traffic<\/a>, but Google actually penalizes websites that aren\u2019t mobile friendly. Many website creation tools offer built-in responsive webpages that help automate this task and require less manual finessing. The bottom line: Don\u2019t ignore mobile. You can use Google\u2019s free mobile-friendly test<\/a> to help determine whether your site is accessible to mobile users.<\/p>\n

#5: Polish your Google My Business listing.<\/b> There\u2019s a lot of SEO work you can do to your Google My Business<\/a> page to help improve search visibility, especially when it comes to Google Maps. I recommend you start with these four tasks:<\/p>\n

    \n
  1. Verify all business information is correct and complete.<\/li>\n
  2. Write a detailed and engaging business description using relevant keywords (again, avoid keyword-stuffing). Google gives you 750 characters, so use all of them!<\/li>\n
  3. Include images of your team, and the inside and outside your building. Google also allows you to upload videos and 360-degree tours. Take full advantage of the ability to upload media, and as mentioned above, optimize your images.<\/li>\n
  4. Solicit as many reviews<\/a> from your clients as possible.<\/li>\n<\/ol>\n

    Take Small Steps Now<\/b><\/p>\n

    That was a lot of information, I know, but I encourage you to keep an open mind. Focus on small changes each day that will bring you closer to an optimized website. For example, start by renaming all of your images, and then move on to asking your website developer to simplify your URLs. A small step is still a step in the right direction. Once you\u2019ve made these SEO updates, I encourage you to continue your optimization efforts. Always be improving!<\/p>\n","protected":false},"excerpt":{"rendered":"

    In this article by Marc Berger, CPA, learn how search engine optimization helps prospects find you and your tax firm, and get practical guidance on how to improve your SEO.<\/p>\n","protected":false},"author":144648957,"featured_media":4149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[507998780,116807],"tags":[646041692,605132289],"intuit_collection":[],"intuit_series":[],"coauthors":[646041741],"class_list":["post-17875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-practice","category-practice-management","tag-firm-of-the-future","tag-marketing"],"header_image":"","yoast_head":"\n5 Ways to Optimize Content on Your Website - Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/5-ways-to-optimize-content-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Optimize Content on Your Website - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"In this article by Marc Berger, CPA, learn how search engine optimization helps prospects find you and your tax firm, and get practical guidance on how to improve your SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T14:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-10T15:40:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Berger, CPA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Berger, CPA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/\"},\"author\":{\"name\":\"Marc Berger, CPA\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/a85abd57a95d81b2f0409463fdc48c3e\"},\"headline\":\"5 Ways to Optimize Content on Your Website\",\"datePublished\":\"2019-11-19T14:00:52+00:00\",\"dateModified\":\"2020-03-10T15:40:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/\"},\"wordCount\":1375,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/websites-e1508457034236.jpeg\",\"keywords\":[\"firm of the future\",\"marketing\"],\"articleSection\":[\"Grow your practice\",\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/\",\"name\":\"5 Ways to Optimize Content on Your Website - Tax Pro Center | Intuit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/websites-e1508457034236.jpeg\",\"datePublished\":\"2019-11-19T14:00:52+00:00\",\"dateModified\":\"2020-03-10T15:40:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/websites-e1508457034236.jpeg\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/websites-e1508457034236.jpeg\",\"width\":700,\"height\":406,\"caption\":\"Websites\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/practice-management\\\/5-ways-to-optimize-content-on-your-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to Optimize Content on Your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IntuitAccountants\",\"https:\\\/\\\/x.com\\\/IntuitAccts\",\"https:\\\/\\\/www.instagram.com\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/a85abd57a95d81b2f0409463fdc48c3e\",\"name\":\"Marc Berger, CPA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38f5310eae37deaf2ca157052a8f7baf68eb1828b527bc5687082a87ef748415?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38f5310eae37deaf2ca157052a8f7baf68eb1828b527bc5687082a87ef748415?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38f5310eae37deaf2ca157052a8f7baf68eb1828b527bc5687082a87ef748415?s=96&d=identicon&r=g\",\"caption\":\"Marc Berger, CPA\"},\"description\":\"Marc Berger, CPA, is the practice deader of LZ Tax Services at LegalZoom, where he\u2019s leading a rapidly growing team of experts to deliver technologically reimagined tax preparation and advisory services to small businesses at scale. Previously, Marc built and led Pure|Purely Solutions, LLC, a back-office technology advisory firm that was acquired by LegalZoom in 2020. Marc has more than 17 years\u2019 experience in taxation and business consulting, and he is super passionate about helping clients in accounting and business technology. When not assisting clients with their business goals, he spends time with family, coaching youth soccer, and traveling as much as possible. Find Marc on Twitter @PurelySolutions.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/marcbergertax\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Ways to Optimize Content on Your Website - Tax Pro Center | Intuit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/5-ways-to-optimize-content-on-your-website\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to Optimize Content on Your Website - Tax Pro Center | Intuit","og_description":"In this article by Marc Berger, CPA, learn how search engine optimization helps prospects find you and your tax firm, and get practical guidance on how to improve your SEO.","og_url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2019-11-19T14:00:52+00:00","article_modified_time":"2020-03-10T15:40:26+00:00","og_image":[{"width":700,"height":406,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg","type":"image\/jpeg"}],"author":"Marc Berger, CPA","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Marc Berger, CPA","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#article","isPartOf":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/"},"author":{"name":"Marc Berger, CPA","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/a85abd57a95d81b2f0409463fdc48c3e"},"headline":"5 Ways to Optimize Content on Your Website","datePublished":"2019-11-19T14:00:52+00:00","dateModified":"2020-03-10T15:40:26+00:00","mainEntityOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/"},"wordCount":1375,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg","keywords":["firm of the future","marketing"],"articleSection":["Grow your practice","Practice Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/","name":"5 Ways to Optimize Content on Your Website - Tax Pro Center | Intuit","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#primaryimage"},"image":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg","datePublished":"2019-11-19T14:00:52+00:00","dateModified":"2020-03-10T15:40:26+00:00","breadcrumb":{"@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#primaryimage","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg","width":700,"height":406,"caption":"Websites"},{"@type":"BreadcrumbList","@id":"https:\/\/taxprocenter.proconnect.intuit.com\/practice-management\/5-ways-to-optimize-content-on-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/taxprocenter.proconnect.intuit.com\/"},{"@type":"ListItem","position":2,"name":"5 Ways to Optimize Content on Your Website"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IntuitAccountants","https:\/\/x.com\/IntuitAccts","https:\/\/www.instagram.com\/intuitaccountants\/?hl=en","https:\/\/www.linkedin.com\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/a85abd57a95d81b2f0409463fdc48c3e","name":"Marc Berger, CPA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/38f5310eae37deaf2ca157052a8f7baf68eb1828b527bc5687082a87ef748415?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38f5310eae37deaf2ca157052a8f7baf68eb1828b527bc5687082a87ef748415?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38f5310eae37deaf2ca157052a8f7baf68eb1828b527bc5687082a87ef748415?s=96&d=identicon&r=g","caption":"Marc Berger, CPA"},"description":"Marc Berger, CPA, is the practice deader of LZ Tax Services at LegalZoom, where he\u2019s leading a rapidly growing team of experts to deliver technologically reimagined tax preparation and advisory services to small businesses at scale. Previously, Marc built and led Pure|Purely Solutions, LLC, a back-office technology advisory firm that was acquired by LegalZoom in 2020. Marc has more than 17 years\u2019 experience in taxation and business consulting, and he is super passionate about helping clients in accounting and business technology. When not assisting clients with their business goals, he spends time with family, coaching youth soccer, and traveling as much as possible. Find Marc on Twitter @PurelySolutions.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/marcbergertax\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-4Ej","jetpack-related-posts":[{"id":21206,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/seo-best-practices-for-tax-and-accounting-firms\/","url_meta":{"origin":17875,"position":0},"title":"5 SEO best practices for tax and accounting firms","author":"Brenda Berg","date":"September 14, 2020","format":false,"excerpt":"Get five tips to help ensure your website is found by prospects and search engines; Brenda Berg explains in detail how to boost your ranking.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"SEP tax practice websites","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/seo-e1535552724440.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/seo-e1535552724440.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/seo-e1535552724440.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":25621,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/seo-mistakes-tax-and-accounting-firms-make-and-how-to-fix-them\/","url_meta":{"origin":17875,"position":1},"title":"5 SEO mistakes tax and accounting firms make\u2014and how to fix them","author":"Adolfo Marquez","date":"May 5, 2022","format":false,"excerpt":"Accounting and tax firms often use older search engine optimization (SEO) tactics or hire SEO professionals who are well-meaning, but ill-equipped to deliver great results. When these firms fail to see results, they understandably assume SEO is a scam. But a well-executed SEO campaign becomes a tool you can use\u2026","rel":"","context":"In "Grow your practice"","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"SEO","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Search-Engine-Optimization-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Search-Engine-Optimization-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Search-Engine-Optimization-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/04\/Search-Engine-Optimization-copy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3333,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/improving-the-online-presence-of-your-tax-practice\/","url_meta":{"origin":17875,"position":2},"title":"Improving the Online Presence of Your Tax Practice","author":"Corey Eulas","date":"August 12, 2016","format":false,"excerpt":"When it comes to improving the online presence of your tax practice, it may often feel as if you need to hire an outside agency or a new internal hire to manage it. Whether your goal is to improve your online reputation or grow your practice, you can gain attention\u2026","rel":"","context":"In "Grow your practice"","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"social media for tax professionals","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/social-media1-e1535552527545.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/social-media1-e1535552527545.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/08\/social-media1-e1535552527545.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4136,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/5-steps-to-building-your-firms-website\/","url_meta":{"origin":17875,"position":3},"title":"5 Steps to Building Your Firm’s Website","author":"Becca Decker","date":"October 11, 2016","format":false,"excerpt":"Having an online presence is essential for running a successful tax or accounting business. Hosting a website for your practice can significantly boost your business by helping potential clients find you and learn about your practice. There are many options for launching and maintaining a website. Consider these tips: Choose\u2026","rel":"","context":"In "Grow your practice"","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"Websites","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/09\/websites-e1508457034236.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10447,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/how-to-refresh-your-firms-website-for-tax-season\/","url_meta":{"origin":17875,"position":4},"title":"How to Refresh Your Firm\u2019s Website for Tax Season","author":"Becca Decker","date":"October 24, 2017","format":false,"excerpt":"Refresh your tax firm's website to improve SEO and recruit\/retain clients.","rel":"","context":"In "Grow your practice"","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"technology can aid growth","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":17305,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/what-is-clickbait-and-is-it-a-bad-thing\/","url_meta":{"origin":17875,"position":5},"title":"What Is Clickbait \u2013 and Is it a Bad Thing?","author":"Andrew Poulos, EA, ABA, ATP","date":"October 7, 2019","format":false,"excerpt":"Find out the proper way to use clickbait to attract prospects to your website; Andrew Poulos, EA, ABA, ATP, explains the pros and cons.","rel":"","context":"In "Grow your practice"","block_context":{"text":"Grow your practice","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/grow-your-practice\/"},"img":{"alt_text":"Clickbait","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/08\/Clickbait.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/08\/Clickbait.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/08\/Clickbait.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/144648957"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=17875"}],"version-history":[{"count":7,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17875\/revisions"}],"predecessor-version":[{"id":18017,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17875\/revisions\/18017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/4149"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=17875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=17875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=17875"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=17875"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=17875"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=17875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}